Rising Costs, Export Difficulties, Underwear Enterprises

2011/5/28 11:23:00 50

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RMB appreciation, raw material prices, labor costs and other factors to promote export OEM underwear enterprises to accelerate pformation.

Yesterday, reporters learned from the recently concluded sixth Shenzhen international brand underwear exhibition organizing committee, this year's

Lingerie Americas

The most active part of the exhibition is the launching of a new brand of underwear export business, with 63 new brands appearing.

Last year, grade 328 cotton rose to 27000 yuan / ton from 15000 yuan / ton at the beginning of the year.

Cotton price rise

The price of the surface accessories increased, and it quickly passed to the textile enterprises. The cost rose rapidly, which brought obvious pressure to the underwear enterprises.

Coupled with the continuing rise in labor costs and appreciation of the renminbi, the profitability of underwear enterprises is not optimistic.

"The biggest impact of rising costs is on low-end processing enterprises, and brand businesses are much less affected."

Zhang Fengwei, Secretary General of Shenzhen international brand underwear exhibition organizing committee.

"In this year's underwear exhibition, from the last 15 thousand square meters to 36 thousand square meters, the exhibition area has doubled.

enterprise

Accounting for 88%, many emerging enterprises are very willing to invest in brand promotion. What they want to see is the booming domestic market.

According to the Organizing Committee of lingerie exhibition, under the pressure of increasing export pressure, many OEM enterprises have to turn to the domestic market and develop their own brands.