Old Age: Financing 1 Billion Dollars.

"Listing is not Van guest At present, the most important task is to do large-scale tasks. Not long ago, the head of van customer service. Old It has been said. However, today's overwhelming news shows that customers have decided to go to the US IPO in the fourth quarter of this year, and have begun to look for underwriters, which is a year ahead of the 2012 or early 2013. Moreover, it is reported that all visitors to the United States IPO. financing The amount will be as high as US $1 billion, which is expected to create the most financing for Asian companies in the US this year.

This seemingly abrupt decision seems to be in line with its consistent style in the light of a series of heroic phrases such as "sales target breaking 10 billion this year", "buying LV" and "wanting to buy CONVERSE".

Chen once admitted that the US or global capital markets are optimistic about China's e-commerce industry. He predicted that from the two quarter of this year, the domestic B2C market will face fierce competition and shuffle. "Electronic commerce must be fiercely competitive, just like the rise of Amazon in the United States. It must be beaten into rivers and corpses. "

This should be the main reason why he decided to make the listing plan ahead of schedule. However, perhaps it is to maintain a distance from the IPO that has broken down. In the fourth quarter, the IPO time of the guest was set.

Vic, a fast fashion brand that is virtually unknown among young urban residents, was founded in 2007. The company that sells clothing on the Internet is developing at more than 300% per year. In 2008, sales amounted to 160 million yuan, 600 million yuan in 2009, 2 billion yuan in 2010, and in 2011, its sales target was 10 billion yuan.

The 42 year old Chen was a pure Wen Qing before he was 30 years old. He was a chief editor of books and magazines, playing literary criticism and enjoying himself. But in 2000, he participated in the creation of excellent network, and then became an excellent marketing master.

In February 2004, Chen served as executive vice president of excellence network. 6 months later, marrying amazon.com, the betrothal gift was $75 million. I experienced a brief failure in establishing my net. In October 2007, Vic was officially born in the old age.

On the basis of insisting on the strategy of low price and high quality, Chen paid a lot of money in advertising. In the summer of 2010, when Han Han and Wang Luodan wore 29 yuan T-shirt and 99 yuan skirt, they appeared with all objects in the billboards of big cities. This year, all customers are recruiting employees, strengthening logistics warehousing and expanding their scale.

However, the industry has different opinions about the listing plan that has been advanced in advance. Some people think that today's capital market situation is excellent. It is understandable that customers choose to go public, and the listing of all customers can promote the development of the electricity supplier industry more rapidly. But some believe that this is not the ripe time for anyone to go public. At present, everyone's soft power and product line development are not balanced, advertising advantages are obvious, but there is still much room for improvement in products. If we simply seize the market with the idea of rapid expansion and occupy the market, we will easily be imitated and surpassed by the core competitiveness.