Diaoyutai 7 Hospital Property Prices Test The Most Stringent Policy &Nbsp; Profit Margins Exceed 400%

Editor's note: right there.

The courtyard, which claims to be "born to be a luxury house", surged to 72 thousand yuan / 300 thousand in less than 2 years.

And the comprehensive CCTV and related media reports, Diaoyutai 7 hospital cost per square meter, probably not more than 40 thousand yuan.

Born to be a luxury?

According to the information displayed in the Beijing real estate paction management network, the 22 residential units launched by the Diaoyutai 7 hospital, the total price is about 2 billion 328 million yuan - the total building area is 10335.38 square meters, and the average selling price per square meter is 225 thousand and 300 yuan.

Among them, the price of 300 thousand yuan per building for building 3 is said to be the most expensive residential record in the country, and even the highest price in Asia.

"The last piece of land on the north shore of yuyuen Tan Park is available for development," according to CCTV, the account manager of Diaoyutai 7 hospital, and most of the 106 apartments have been sold, and only 11 more are sold abroad.

Apart from the location and the value caused by scarcity, the "floor king" of the 7 yard of Diaoyutai is also customizable.

In a word, Diaoyutai No. 7 is known as the "natural mansion" because it can see a large area of natural ecological landscape, close to Diaoyutai State Guest House and the central administrative district of Xi Tong.

And the average price of 225 thousand and 300 yuan per square meter will be more than 400%.

Is it against the wind?

At the end of April, the NDRC indicated that it was studying the implementation of the anti profits rule in the field of commodity housing, so that the price of commercial housing could be kept at a reasonable level. In mid May, Diaoyutai No. 7 hospital went to the front desk with a price of 300 thousand yuan / square meter, and there was no time for two.

However, the high profile is Diaoyutai No. 7 hospital, which is perhaps embarrassed by the NDRC.

Not long ago, the NDRC first talked about Unilever and then made a 2 million yuan ticket.

However, this obviously failed to prevent Unilever from increasing the price of some daily chemicals.

Later, the NDRC indicated that Unilever's price rise was a normal market behavior, and the government could not intervene.

Perhaps, from "Unilever", "Diao", Diaoyutai No. 7 has actually staged a drama of "not knowing what to do" and "a blockbuster": there are no signs, but the average selling price of the real estate has increased by 2-3 times compared with the average price of the push plate in 2009.

A case worth learning from is that in the small city of Weifang, Shandong, the average selling price of the new residential one hundred is set at 11000 yuan per square meter, and the surrounding shops and houses are responding to it. The average selling price per square meter has been raised by at least 500 yuan, and some even increased by 1500 yuan.

A noteworthy detail is that when the customer manager of Diaoyutai No. 7 hospital introduced the property, he repeatedly used the scarcity of the plot to publicize, such as "the last piece of land on the north shore of Yuyuantan Park" and the statement that "such a large water area should be absent" in the urban area of Beijing.

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Is there a huge profit?

In May 28th, Li Xuesen, a lawyer from Beijing solicitor's office, gave a legal explanation on whether the price of 300 thousand yuan / ton constituted a "profiteering" when he consulted with reporters. According to the seventh, eighth of the price law, the business operator should follow the principle of fairness, legality and honesty and credit, and take the cost of production and operation and the market supply and demand as the basic basis for pricing.

At the same time, if the operator breaks the relevant provisions of the "price law", there is no obvious change in the cost, and the purpose of profiteering is to raise profits or raise prices or raise the price of goods in short supply.

In view of the emergence of No. 7 hospital of Diaoyutai as the "king of heaven" building, Li Xuesen thought it was an abnormal social phenomenon. It was the phenomenon that the legal norm was not perfect, or the legal norm was not implemented.

In his view, skyrocketing Wang will obviously boost the soaring land prices.

However, there are different views on the definition of "profiteering".

Yang Zhaoquan, a well-known rights lawyer, said that although the price law mentioned that operators should make cost as the basis for formulating prices, he also pointed out that under the premise of constant cost, prices also fluctuated with the change of supply and demand.

At the same time, the law can not clearly define the scope of price fluctuation.

In Yang Zhaoquan's lawyer's view, "profiteering" itself is a derogatory definition.

At the same time, under the condition of market economy, developers will only take into account their own profits and whether they can sell successfully when formulating prices, and once someone buys them voluntarily, it means that the value of the house is affirmed.

For developers, this profit is justified.

Even at this time is in the housing market regulation period.

Cao Jianhai: you can't let market supply and demand determine housing prices.

In May 28th, Cao Jianhai, director of the Institute of investment and market research, Institute of industry, Chinese Academy of Social Sciences, accepted the interview with reporters.

In Cao Jianhai's view, one of the reasons why we can not let the market supply and demand determine the housing price is the fairness that may exist in the process of real estate development, sales and even pricing.

To this end, Cao Jianhai put forward two questions: is it fair for developers to compete for the same plot, and the second fairness lies in the distribution of excess profits from the sale of high priced real estate.

In other words, why can Zhong He land beat other developers and get the land of Diaoyutai 7 hospital?

So it has the ability to get excess profits than other developers?

And why does Zhong He land sell again and again?

Even during the regulation period, the price of "floor" in Asia is reported.

As a supplier, Diaoyutai No. 7 hospital reported a price of 300 thousand yuan / square meter, which highlights that the "one room one price" policy does not have substantive policy effectiveness for the property market, Cao Jianhai thought.

Secondly, Cao Jianhai pointed out that the emergence of the king of heaven in the No. 7 hospital of Diaoyutai will also "encourage" speculative demand. On the one hand, it will promote the mentality of buyers to catch up and purchase, and on the other hand, it will lead to asset bubbles.

"Obviously, Diaoyutai No. 7 can not be called self occupied demand". In its view, such housing will spread risks to banks if it is used for mortgage cash.

There is another important factor, Cao Jianhai said in an interview with reporters. The reason why the location of the land in China is about 3 times higher than the average price in less than two years is probably that the implementation of the land value-added tax is not enough.

Therefore, he appealed to the tax authorities to intervene in time and make liquidation as early as possible, so that developers can take into account the huge tax costs brought about by the substantial increase in prices, so as to avoid the emergence of sky high price housing.