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Urban Fashion Taste Women'S Clothing Brand -- Ayilian 2

2011/5/31 9:22:00 155

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Brand overview

The youth oriented Alma means the popularity of positioning.

In the past, Alma represented strength and stability.

In 1946, Alma was a company specializing in knitted apparel.

A few years later, the family company did not abide by the single line of other family companies, but followed the development direction of diversification and popularization.

From 1978 to 1993, we established Spazio with gianniversac.

During this period, young people became the dominant consumer groups. Therefore, popular clothing is more suitable for the younger generation in the world.

In 90s, Alma was a branch of the company. After self-assessment, Alma wrote a new chapter.

The f/w series launched in 1997 is the result of the collaboration with young designer alassandrodellacaua, an outstanding design genius in Italy fashion industry. This makes Alma creative, creating a world of modern women's image.

brand positioning

Target market: always facing the mass consumer market

Target consumers: the younger generation from 16 to 25 years old is the main consumer.

Style positioning: Ayilian clothing series adhered to the product image of good quality, leisure and fashion, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite tailoring, modern city fashion, elegance and self-confidence.

Price positioning: to emphasize the value of super consumption in the mass consumption level.

Marketing strategy: in the face of the rapid development and fierce competition of the domestic casual wear market, Ayilian insists on creating a market with brand culture, maintaining the market principle with brand responsibility, taking the needs of the masses as its part, taking the quality of products as the benchmark, franchising chain operations, regional special agents and terminal franchising businesses, and strictly implementing the "standardization of goods, quality of service and networking of management", constantly improving the operating mechanism and establishing a practical and fast operation mode.

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Interpretation

The composition of Ayilian's Chinese brand is the perfect combination of Oriental aesthetic taste and Western fashion culture. It conforms to the reading habits of Oriental women, and at the same time, with the progress of the times, it adds richer brand associations.

She is pure as a maiden, as elegant as a lotus flower. She persists in her inner true and beautiful lady's complex, and knows more about the popular culture nowadays, enriching and decorating her beautiful life.

The composition of Ayilian's English brand is also the result of the ingenious and softness of English spelling and international Chinese phonetic alphabet by international counterparts, making her widely recognized and infatuated in the birthplace of China and gaining recognition and affection worldwide.

Just as a is the first letter of the 26 English letter, the brand blueprint of the future Ayilian will be the first-line brand of the international women's wear stage, as Ayilian is trying to conceive of the brand internationalization strategy.

Brand characteristics

"Ayilian", with its unique design style, simple and smooth lines, bright and elegant colors, with exquisite cutting, elegant and fashionable style, blending the essence of eastern and Western cultures, deduces the elegance and self-confidence of modern urban women, and is deeply loved by young consumers all over the country.

Professional design group, skilled grasp of the latest trend of clothing, so that "Ayilian" design is closely following the pace of the trend, without losing "Ayilian" unique fashion taste.

The "Ayilian" clothing series adhered to the product image of good quality and leisure and fashion, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite tailoring, showing modern urban fashion, elegance and self-confidence.

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Four Seasons style

Spring style: Ayilian spring shows a vigorous vitality, freedom, stretching vitality. Bright and refreshing fashion colors, comfortable fabrics combined with exquisite morning embroidery, beautiful lace, plus the most popular design elements of the year, show you a fresh feeling.

Summer style: summer series highlights a natural lady charm, fresh, elegant, flowery, bright and refreshing pop color, combined with fine cotton, light chiffon, crisp stripes, romantic printing, and fashion elements, ingenious details embellishment, to show you a season of beautiful mood.

Autumn style: Ayilian's elegant and simple design idea highlights a natural lady charm, fresh and elegant, like flowers.

Bright and refreshing pop color, combined with fine cotton and natural feeling after washing, gentle knit and bright Ayilian stripes, romantic embroidery, bright and colorful tweed, and fashionable elements and ingenious details embellish to show you a romantic season. The complete combination and matching of products can bring you a season of beautiful mood.

Winter style: Ayilian winter makes you no longer cold, mild colors, comfortable fabrics, combined with winter symbol of rabbit hair, unique fine design, so that girls have beautiful lines in winter.

For this winter to add a colorful feeling.