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Luxury Mainland OEM &Nbsp; OEM Products Are You Willing To Buy?

2011/5/31 13:31:00 113

Famous luxury

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Prada only 80% of the products are made in China.

Prada's 11 companies only produce 20% of the finished products, and the rest are outsourcing.

Prada is currently working with 450 raw material suppliers and 480 manufacturing enterprises, and employs 170 quality monitors.

The report described the move as monitoring quality and ensured adequate production capacity, but Goldman Sachs also regarded it as a quality risk factor, but it did not mention any outsourcing areas in the report.

In fact, earlier, domestic media quoted the news that Prada had found a factory that met the requirements in China in the first two years, and then produced it in China.

Under the cheap image of "Made in China", its CEO proposed that the label of origin should be abolished and changed to "Made by Prada".

Reporters repeatedly called Prada China Public Relations Director, but as of press time, the person has not answered the phone.

According to the survey, one of them is a Guangdong based leather goods factory in Zhongshan, Guangdong, which specializes in manufacturing Prada handbags.

Mai's industry is president of Mai Zhi ye, a Hong Kong people. They set up companies in Hongkong and Zhongshan respectively.

The Group specializes in OEM and design processing (ODM). According to the company's web page information, its main customers include several well-known companies.

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Including the well-known handbag brand Coach, which is also interested in coming to Hong Kong, and other Hugo Boss, Versus Versace, Aigner, etc., only Prada is not mentioned.

Its Maixi leather industry (Zhongshan) Co., Ltd. has 2000 employees, with 150 thousand production capacity per month.

There is a confirmation from Maiji insiders that the factory is making handbags for Prada and Coach.

"At the beginning, I didn't know that the factory helped these big boys to make their handbags. Later, they knew they were all famous brands."

He said that the factory was separated from different processes, and the staff cut leather and sewed. After the handbag was made, the quality inspected by the verification personnel. They were very careful and looked at them with a magnifying glass.

The world's 60% luxury goods in China:

According to reports, 60% of 2009 International.

Luxury goods

Brand has its own production line in China.

In fact, Wang Xinyuan, vice president of Shanghai International Fashion Federation, said that the establishment of the foundry production line by luxury brands in China was a fact since the 90s of last century.

Zhejiang Sheng Hong Garments Co., Ltd. is a well-known luxury factory in the industry.

Since 1999, the company has been engaged in the field of luxury brand foundry. It has produced the ArmaniJeans and ArmaniExchange series of Italy luxury brand Armani, and the most high-end ArmaniCollezioni Series in the brand clothing.

In addition to Armani, Sheng Hong also has more than 10 top luxury apparel brands in the world, including many consumers, familiar with international expensive dress and underwear brand.

Another famous example is the summer clothing of Wenzhou suit production company. Now it has changed its face to become Xia Meng, Yi Jie. "Until 2009, the amount of our OEM still accounted for 60% of the total sales of Xia Meng, Italy, which exceeded 300 million yuan."

Xia Meng, Chen Jianwei, director of marketing, said in an interview with the media that ten of the world's top men's clothing brands, five of the major brands of products have been partially outsourced to Xia Meng factory production.

According to some sources, luxury brands have general agents in China. After receiving the orders of brands, the general agent, according to the equipment of the processing factories that he can handle in foreign trade, carries out the contracting out of different styles of garments, and each time chooses different factories according to different styles and other requirements.

These processed garments will go back to the Hongkong headquarters of the company. After being assembled in Hongkong, they will be pported to Italy, France or Spain.

The name of the international brand OEM enterprise.

Luen Thai: RalphLauren, ADIDAS, CalvinKlein, VictoriasSecrets

Joint Industry: DKNY, JCrew, NAUTICA, Givenchy, BROOKSBROTHER, BurberryCallaway

Overflow DAPAI: PyeAbercrombie&Fitch, Lacoste, PoloRalphLauren, Nike, Tommy Hilfiger

Zhejiang Sheng Hong: SunDivinaArmani Jeans, EmporioArmani, ArmaniCollezioni, Armani Exchange, MaxMara

Da Yang creation: TRANDSBCBG women's wear

Xing International: StellaLunaPrada, ECCO, PaulSmith, Timberland, Clarks, Nike

Yangtze River clothing: PringleMissSixty, YSL, Diesel, MarcJacobs, Ashworth

Xia Meng? Yi Jie Xia Meng: Ermenegildo Zegna

Wheat bag: Goldlion, Mickey bags

Armani publicly stated that some production lines are in China.

The old Italy luxury brand Armani (Armani) belongs to the "Ming" way.

Armani director of public relations, Gigi, told reporters in detail that the brand line of Armani is numerous, of which Giorgio Armani is the craft and raw material of pure Italy, while part of Emporio Armani is produced in China. The sub line brand Armani Exchange is fully licensed by the cooperative business.

Gigi said: where the label is produced, where the label is specified, otherwise it can not be tested by import and export and the trade and Industry Bureau. I believe every brand can do this.

80% Chinese are reluctant to pay for luxury goods made in China.

It is undeniable that these regular domestic foundry enterprises usually have the authorization and license of the brand, and the products produced are essentially different from the "original list", "goods", "merchandiser" and "copy" on the Internet.

Moreover, brands like COACH, H&M and ZARA are also brave enough to label "Made in China" on their products.

Only a few brands will carry the "semi-finished products" processed in China to the place of origin, "re processing" into finished products, and then mark the origin of the products to be sold.

Even so, the general consumer thinks that since the international brand has several times the value of the domestic brand, it should be different in terms of quality, origin, raw materials and so on.

Statistics from the global luxury report show that although 83% of people said that the top fashion brands made in China were not cheap symbols, 86% of Chinese customers said they would not buy them because of the words "Made in China" marked by luxury brands.