Create An Innovative Business Model With "SUCCESS"

WAL-MART, IKEA, Southwest Airlines and Amazon are all examples of successful business models. The importance of creativity has long been highlighted. The creativity of business models often determines whether or not it will succeed. The future innovative business model is to re-examine consumers' value proposition and choose to provide a difference from existing products. value Advocate products so as to create new markets. From the perspective of creative thinking, the successful business creation mode can be summed up as the "SUCCESS" rule, namely Simple (simple), Unexpected (accident), Credible (trustworthy), Combine (integration), Emotion (emotion), Story (story), Secret (Mystery). Along this pattern, we focus our attention on many of them in recent years. Originality The business mode is to divide the creative mode with these factors.

Simple: simplify and simplify.

Murphy's law holds that "anything that may go wrong always goes wrong". Tracy's law holds that "the difficulty of any job is directly proportional to the square of its execution steps". Therefore, a simple business model can often avoid misleading, making consumers and investors Dou Rong easy to understand and accept. Grab a simple business. core Pattern, learn to filter, distinguish primary and secondary, often get more gains.

The clinic, which was originally "fastidious", was simplified to serve fast food in front of Rick.Krieger, and Rick.Krieger set up a unique business model. Minute.Clinic, founded by Rick.Krieger, emphasizes fast paced services, standardized processes and pipeline operations. It takes an average of only 15 minutes to see a doctor. Patients almost follow suit and follow suit. "One minute clinics" only treat several common diseases. Therefore, according to the standardized procedures and no expensive medical equipment, nurses and interns can see the doctor quickly. In addition, the "one minute clinic" is not only fast but also more convenient. In the opening time, we strive to do business 7 days and 24 hours a week. The location will be considered in the vicinity of large supermarkets or Dalian lock drugstores. What is more distinctive is the cost of treatment services, which is as clear and transparent as the menu in a fast-food restaurant. The medical model effectively filled the lack of the medical security system, and formed a "efficient, convenient and affordable" medical chain mode. After 6 years, it was bought by the US biggest chain drugstore American health mark company for $170 million.

Unexpected: the opposite direction.

Breaking the expectations of consumers and giving people a "big surprise" creative business model will often deepen the impression of consumers with a strong impact, thus bringing unexpected benefits at the stage of consumer training. In the creative mode, almost any thing develops towards the reverse direction, which will create a pattern that will impress users or consumers. These new models often become a brand new successful creative industry mode.

The TV dating show, which was usually warm and joyful, encountered unexpected subversion in front of Jiangsu TV's "if you are the one" program. The "if you are the one" program has deliberately created conflicts from the very beginning. Through the bold speech and theme of male and female guests, the support and opposition have been tit for tat for the time being. However, the controversy is often the best voice box. If you are the one, the audience's attention will often be quickly formed. Behind the fierce controversy is the popularity of the ratings. It is only 4 months after the launch. The ratings of "if you are the one" have defeated the Hunan Entertainment's ace variety show "happy camp". In the TV industry which is about innovation, if you are the one, it has formed a significant scale and brand effect, so as to take a place in the market.

The department stores display the new products in the most prominent locations in the most prominent locations of the department stores. The requirement for brand is that the retail price of goods is only 65% off of the traditional market price, and the "007" mode is used for entering the brand, that is, the cooperative conditions of "0 rent, 0 deduction rate and 7 day checkout". Similarly, in recent years, the popular "Zhou eight town" base in Shanghai has brought the "unexpected" area of the adult world to children. Through restructuring labor, capital and resources, the children have experienced the work of adults in the process of playing, and gradually cultivated their economic awareness. At present, "week eight town" has brought together the role play of young children, the theme business practice and the innovation of cultural industry, and gradually opened up the mode of characteristic youth and children's activity base.

Credible: building trust

How to make the market better accept a new creative business mode? To establish a good trust background is a great way to make consumers resonate with credible facts, so as to gain recognition in the early stage of market cultivation and lay a solid foundation for further development.

In Japan, BOOKOFF, founded by Sakamoto Xiao, has become the largest second-hand chain bookstore in Japan by pricing accurately and even harshly, giving consumers the credibility of "one price per share". In the early days of her career, Sakamoto Xiao focused on the huge comic books and secondhand market of the library, changed the way of "Jin theory two" acquisition, divided the books into three grades: A, B and C, and all the books after the acquisition were sold at 50 percent off of the book's original price. The new bookstore also had a "100 yen special counter", that is, if a book was not sold for more than 3 months, or bought many books on the same day, the books on the bookcase could not be placed, or the stock of the same book was over 5, and sixth copies were sold in 100 yen. These very personalized business models have brought considerable popularity to the new bookstore. Currently, there are more than 1000 branches in Japan and overseas markets.

In addition, after years of development, social networking is moving towards higher credibility through real name. The social network represented by Facebook and micro-blog represented by micro-blog have adopted the access method of non real name system, which inevitably brings about the phenomenon of "zombie fans", "vest" and "monster". Therefore, the real name dating platform, which advocates credibility, arises at the historic moment. The real name social platform has set up harsh conditions for joining. By emphasizing the authenticity of users and playing a trusted business mode, the cost of identifying authenticity has been reduced, the mutual trust has been enhanced, and the real interaction relationship has been created in the virtual network, thus creating a completely different social atmosphere and social service. {page_break}

Combine: integrated creativity

Just like the poor painter of Florida, Lee Pu man, who tied the pencil head and rubber together and invented the rubber head pencil, which is still used frequently, the idea of cross boundary integration often brings magic.

Apple Corp has made digital music downloading easier through iTunes, providing platform for rich applications with Appstore. In short, Apple Corp integrates hardware, software and services, creating a new business model. It not only provides excellent industrial design and friendly interface, but also combines new technologies with excellent business models. Similarly, Gome released its customized "Flytouch" tablet product in 2010, which made 1 million sets of products, and the Gome members can buy it at a price of 999 yuan. Gome has realized the "cross channel business mode of channel manufacturers + manufacturers" through the way of customized products, thus integrating the downstream industry chain, and realizing the innovation of the business mode of "channel business + manufacturer + brand business" in the household appliance industry.

In addition, the integration of mobile phones and POS card machine into one square company is also the use of integrated ideas to win the favor of capital. Similarly, Sweden's Tetra Pak company is also a fan of cross-border "bundling" mode. For fruit juice manufacturers, Tetra Pak offers packaging machines and filling machines, but it must use Tetra Pak's packaging materials, through the computer recognition technology of Tetra Pak packaging equipment, only to Tetra Pak's packaging materials can work properly, and Tetra Pak has made full pot.

Emotion: emotional resonance

How to make consumers pay close attention to the business model of creativity? It is a good way to resonate with emotion. After all, in all kinds of abstract things, emotion alone is the most easily produced and resonated.

From the point of view of consumer value proposition, the pursuit of personalized emotional needs, if can be met, is often a very popular business mode. Demand Media is a new American Internet media company. Although it has not been profitable since its establishment, it has been popular among investors after listing in New York. The initial public offering sold 8 million 900 thousand shares at a price of $17 per share, and its share price rose 35% to 22.61 dollars the next day, making the total market capitalization of the company reach 1 billion 900 million US dollars, which exceeded the 1 billion 500 million US dollar market value of the New York Times, the old traditional media of the United States. The essence of "demand media" is a "content factory", which produces over 5000 articles and videos on the Internet everyday. Companies search for hot topics by search engines, attract text and video, and produce low cost articles and videos with lots of related content. Netizens of different interests can browse according to their individual needs, including YAHOO and AOL's online media giants, all of which are beginning to get involved in this business mode.

Clothing brand UNIQLO, with the help of a social game, successfully achieves the leap of "Online to Offline" by satisfying the social and emotional needs of the players. With the help of fashionable cartoon interface and attractive candy color, UNIQLO enables players to choose their favorite cartoon characters as their surrogate in the Internet world and take part in a brand promotion queue. In the game, the virtual player will go through the long queue, perhaps he will see his friends in the team. This seemingly lightweight and promotional social game has brought great benefits to UNIQLO. In addition to successfully bringing online consumers to the physical store and achieving promotional targets, the B2C website of UNIQLO brand has also doubled its daily visit to 5 times.

Story: brand story

Many parents or teachers often use stories to deepen their impression when they impart knowledge. Therefore, the brand story of a business is also a magic weapon for consumers to accept the brand.

"Angry birds" developed by RovioMo-bile of Finland company is undoubtedly an innovative business mode. "Angry birds" is like an interactive TV play, not a traditional game. Businesses do not sell games on a fixed scale, priced at $0.99 in AppStore, but on the Android platform, users can download them for free. The secret of business lies in the continuous sale of game experience. Such leisure time can play "entertainment snacks", for the game industry is also a new trend that can not be ignored. In addition, the "angry birds" will expand their experience to the next line. The derivatives are also in full swing, and the "bird" fluffy toy is on sale. It also reflects the heat of this creative game from the side.

A toy brand called "net baby" is designed to attract consumers by giving virtual life experience to toys. "Net baby" adopts a business model based on value network reconfiguration. It combines traditional toy manufacturing and online games skillfully, and creates a virtual world that can extend product life for each toy through network technology. After buying stuffed toys, consumers can enter the official website through the password they have. The children can adopt a virtual pet that is the same age as the toys they purchased, and expand their knowledge and ability by cultivating virtual pets together with virtual pets in virtual communities.

Secret: mysterious marketing

The "mystifying" of businessmen often causes consumers' curiosity, which causes concern and attention, stimulates consumers' desire to buy, and realizes the rapid transfer of products from manufacturers to consumers. By making "hard won" experience, enterprises can make it difficult for consumers to get it, so that they can treasure it more fully and fully meet the needs of buyers and sellers, that is, the seller can gain considerable profits, and the buyer can reveal his status and status.

Internationally renowned clothing brand Zara is well versed in the way of "hunger and thirst marketing". Its latest fashions tend to be low in quantity, and many styles of clothing are unique in stores. This means that the clothes that consumers are looking for may be out of stock at any time, prompting consumers to "kill", otherwise the desirable style may no longer exist. As a result, consumers are more interested in Zara. The idea of limited stimulation has made the market appear "unsaturated state" and "hungry and thirsty", while Zara has made full use of the consumer's psychology of "being scarce and expensive" to stimulate consumers' desire to buy.

In mobile phone manufacturers, overseas apple and domestic Meizu are all examples of mysterious marketing. Before the launch of Apple's new product, almost all consumers were talking about it, but they didn't know it. Apple's new products, which are covered by a series of mysterious cloak, are expected to become popular when they are released. In the domestic mobile phone manufacturers, the Meizu is also an entirely different type. When other vendors try to increase the category of mobile phones and try not to brighten up the west, the Meizu has only one product, or two: M8 and M8SE. For the outside world, J.Wong, one of the leaders of the Meizu leadership, is a mysterious person. He knows he is a mobile phone enthusiast, and has hardly ever received media interviews, but he often points out in the forum. This mystery extends through the leadership to the company itself, then extends to the product, and finally inspires the support of consumers.