Interview With Xu Qingshuang, Founder Of Growing Clothing Brand VENIDISE

Xu Qingshuang and his family

Xu Qing and many parties raised their money and made a comeback. In 1997, they had their first shop in Jinsheng Xin shopping mall, Ya Po Road.

"When I first came, I didn't know anything. I didn't even know how to plate. I couldn't afford it, but I didn't know it at all."

Xu Qingshuang smiled and said, "look at the ever-changing of the elegant road, only plation can never be lacking."

He described that he was crossing the river by feeling the stones and spending money like water.

In 1998, when the capital was the most intense, the Asian financial turmoil made him lose his blood - the second time he was down.

Recalling the gloomy situation, Xu Qing relaxed and congratulated himself for sticking to it. "I didn't know how many people left Ya Po Road at that time, but I kept coming through. I can't do it for two years in a year, but I can't do it for three years in two years. The money I lost before was made back in a year's time."

Xu Qingshuang, who has seen the sunshine and seen the sunshine, has embarked on the development since then.

Advancing

Xu Qingshuang watched the ups and downs of the elegant people. He said, "many of the people who came to ya Po Road business with me have gone.

I think losing money is not a problem. Human strength is more important. "

He felt that many people lost their personal conduct, especially the credibility of their friends, which could decide the life and death of a shop. "Why did I make a comeback at that time?" it depends on credibility. I promise people that things will never be discounted. Everyone thinks I am worthy of help. "

Many years of production and marketing career allow Xu Qing to have a lot of insights in employing people: "first of all, it is the use of quantity. For those who are good at making buttons, he can play one hundred percent in sewing buttons. He can also drive everyone to innovate. If you promote him to do management, he will lower the overall efficiency of the team.

Promotion of employees does not necessarily require him to be promoted to a higher level. You can give him better treatment and reward.

Xu Qingshuang never denying that his cultural level is not high: "people in our age do not have much ink. Maybe that is the case. There is no scruple in doing things.

But he has a very high demand for the quality of the company staff. "After all, not ten years ago, we all have to keep pace with the times".

In the last few days, Xu Qing is busy with the upcoming orders, from the layout of the site to the process arrangement, from the effect of publicity materials to the stage design of the model.

"To be honest, I didn't really have so many ideas before.

The market is easy to make before 2007, and there will be a market for it.

Now we can't wait for customers, we have to find it ourselves, otherwise we will be eliminated by the market.

Xu Qingshuang said with a smile.

So he took an active part in various promotional activities of the building, and was also planning to promote VENIDISE brand to the Russian Exhibition.

The recently upgraded yabao365 shop is also one of the important directions for his development.

Efforts will eventually return. His meticulously built VENIDISE is growing day by day and is gaining momentum. He has recently won the honorary title of "China's clothing growth brand of 2011".

Balancing family and career

Like all the typical couple of Cai Xiufen, Xu Qing and his wife, Cai Xiufen, have worked together so far to achieve such success.

He mentioned a lot of marriage stories about the Po Po Road: many couples worked hard together, but they often split up after they developed.

Xu Qing said, "family happiness is the foundation of our career.

Couples and two people work together, which inevitably leads to friction and disagreement. My way is to separate work from life, and not to mention work problems in life; second, to open family meetings, and what ideas are put on the table.

Before, Cai Xiufen had been responsible for the 4 storeyed storefront of Tianya mansion. Whoever saw her for the first time would feel that this is an "Iron Lady of the elegant road", but she undoubtedly poured more feelings and efforts into the family.

Now, the couple are leading their son Xu Wenfan to the management level.

A few days ago, when they attended Tian Ya mansion exhibition, they pushed Xu Wenfan to the front desk. "After all, let the young people take over."

When the picture was taken, a family of three snuggled together. Like the successful people of the Ya Bao Road, they had the infinite possibilities in the future; as well as all happy families, it was sweet and sweet.