Interview With Ding Yun, President Of Korea Lotte Department Store Group, China

Charming Tianjin Lotte Department's fashion first choice

Lotte Department, as one of the five largest group enterprises in Korea, is expanding the strategic layout of globalization.

In many people's eyes, it is a challenge to set up the first sole proprietorship shop in Tianjin. In the view of Ding Yun, President of Lotte Department Store Group, Tianjin is a more common choice. "Tianjin is one of the most representative cities in China."

"As the most potential China in the globalization strategy"

East Road business circle: a new model for the future

The opening shop of Lotte Department Store in Tianjin is located near the Haihe River, which is adjacent to Haihe River. It is similar to the landmark cultural district of Tianjin, such as ancient culture street and Drum Tower.

The surrounding high level housing is concentrated. There are many famous stores such as the Far East and the new world, such as Carrefour and Wuming. Many commercial projects have been identified or planned to be stationed in the vicinity of the business circle, such as seven way street, Hang Lung Plaza, and joy city.

Lotte Department Store Tianjin store connects Jincheng Metro Line 2 and line 4. It connects directly with Beijing Tianjin inter city high-speed rail station, Beijing-Shanghai high-speed railway hub, TianJin West Railway Station and Binhai International Airport.

"The East Road business area in Tianjin store of Lotte Department store will be one of the most dynamic business areas in Tianjin in the future."

Referring to the future of "East Road business district", Ding Yun province is full of confidence.

"Now the most bustling place in Tianjin is near Nanjing Road, but there are already many tall buildings on Nanjing road.

Although the center is there, problems like parking lots will become increasingly prominent, and consumers will be very inconvenient when shopping.

So in the future, Tianjin's business circle will also be differentiated and form different affiliate business circles.

I know that near the East Road was the center of Tianjin 100 years ago. It has a lot of history and space for development.

The happy city in front of Lotte will also be opened, so the whole business circle from Nanjing road to East Road will be bigger. With the existing commercial projects such as the Far East and Eurasia, the East Road business circle will become another big business center in Tianjin.

Lotte brand is more suitable for young people struggling.

Referring to the current situation of department stores in Tianjin, Ding Yun told reporters: "the existing department stores in Tianjin, such as Friendship Shopping Mall and Hisense Plaza, are doing well in Tianjin. They are examples of our learning and of course our biggest competitors."

Ding Yun smiled brightly.

"Department stores should not only cater for consumers to satisfy consumers, but also walk in the forefront of fashion, leading fashion culture for consumers.

At present, many department stores are catering to consumers' condition and lack of consumption.

The Tianjin store of Lotte Department will have a breakthrough in leading consumption. "

Ding Yun province pulled a white board from the corner of the office, like in the classroom, writing a dazzling brand on it. "Our brand is located in fashion, fashion, flu, not luxury.

30% of the brands we introduced were for the first time in Tianjin, such as CK Collection, MCM in Germany, and FULA in Italy.

It is worth mentioning that Mike Karl (Michael Kors), one of the three leading designer brands in the United States, is not only the first to enter Tianjin, but also the first time to appear in China.

"Lotte's brand tends to be younger."

Ding Yun said, "although LV is very luxurious and fashionable, it is very difficult for ordinary consumers, especially young people who are still at the stage of competition, to buy.

However, the brands we introduce are young friends who can afford to buy them through their own efforts, and our brands are more suitable for young people struggling.

"Cabin type" shopping bus takes you to experience luxury shopping.

"Customer centered" and "satisfying the needs of consumers" have always been the aim of Lotte Department store.

Lotte Department Store in Tianjin stores the entire shopping mall into a full range of leisure life space. Consumers can not only enjoy the international synchronized shopping fun, but also enjoy leisure with their families and share a happy living space.

Ding Yun's definition of "upscale" is that "the high end of Tianjin store of Lotte Department stores is not only a high-end product, but also a happy customer who can enjoy high-grade service.

High grade is a sense of happiness for consumers. "

Lotte Department always brings the most comfortable shopping feeling to consumers.

Ding Yun Province, for example, said: "we will provide consumers with up to 800 parking spaces, more convenient parking spaces for women, wide parking spaces and professional parking guides, providing first-class parking services for customers.

At the same time, Lotte Department Store in Tianjin will also provide customers with the luxury cabin free shuttle bus, and the drinks and magazines on the shuttle bus can also be obtained free of charge.

For example, the high-end cultural clubhouse, CGV cinema, rooftop Park, MVG VIP room, mother and baby lounge, Skin care room, small yellow hat generation service, and family toilet designed for children will provide an excellent shopping experience for the optimistic visitors.

Happy days to create happy department stores for Chinese consumers

In the interview, the reporter learned that the Tianjin store of Lotte Department store will become a "leader" of Lotte's entry into Tianjin and even the whole country. The two and three shops of Tianjin Lotte will follow.

Ding Yun calmly described a grand blueprint for Lotte Department Store in China. "Tianjin Lotte general store No. two will open in May next year, and the three shop will be selected in Binhai New Area. The details are still under way.

Tianjin Lotte as the starting point, including Shenyang, Shanghai, Dalian, Qingdao and other places will also appear Lotte Department Store figure.

By 2018, we will see about 20 to 30 Lotte Department stores in the whole country.

Although these figures are digital, they reflect our simple goal: Lotte Department expects to make continuous efforts to create a department store for Chinese consumers who can enjoy happiness when shopping.

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Reporter: can you tell me about the development of Lotte Department in Korea?

Ding Yun Province: in 1979, Lotte Department store was founded in Korea. It is the largest department store in Korea. It ranks first in Korea in terms of store quantity, market share, customer satisfaction and market influence.

In 2010, Forbes ranked the top of the Asian retail industry in the ranking of the world's top 2000 enterprises in the US magazine.

Reporter: how long have you lived in Tianjin?

Ding Yun: two years.

Reporter: do you understand the consumption concept of Chinese consumers?

Ding Yun: there is only some general understanding.

In South Korea, if a girl wants to buy a very expensive dress, she will go shopping again and again. She will be reluctant to part with it. But Chinese girls will be very happy, and then they will buy home.

Moreover, pre consumption is common in China.

Reporter: if I am a shopper on the East Road shopping mall and many big shopping malls are available, how can you attract me to happy days?

Ding Yun: Yue Tian and other department stores, including brand, facilities, service, feel completely different.

Lotte attracts consumers by relying on the overall sense of store building.

If I were a girl, I would take the bag of Lotte Department in the street and feel better and more upscale than other department stores. This is a kind of differentiation competition.

Reporter: high grade service is a great advantage of Tianjin store of Lotte Department store, but how to ensure the continuity of high-end service for a long time?

Ding Yun Province: first of all, we should pay attention to the staff and the employees.

We will provide excellent canteens, bathrooms, dressing rooms and so on.

In this way, even if we are not strict with the requirements, employees themselves will feel that "I have accepted such a good treatment, and I also want to smile to treat customers".

Reporter: is this way of management a unique culture of Korean enterprises or a unique culture of Lotte?

Ding Yun: I created it, and it is also unique.

The management of enterprises should reflect the concept of "I am good at others, and others will smile at me".

Reporter: what will be the promotion way of Lotte in the future? Is it also a discount on holidays?

Ding Yun: of course, there is no way out.

Because colleagues will do such promotional activities, so such a promotion will do, but we will not do our best.

We will make more efforts to develop this culture. For example, we have a cultural center on the four floor of the department store, where there are cooking classrooms, music classrooms and art classrooms, offering free courses for self development to customers, so that they can feel that shopping in 100 stores can also be very comfortable.

Reporter: Lotte is the biggest retailer in Korea, the first in retail business.

Now, when Lotte Department stores come to Tianjin, what kind of animal do you compare Lotte to? What kind of role do you play in the department store in Tianjin?

Ding Yun: (a little grass) I don't know what kind of animal I am. I think we look like a green plant.

Our goal is not to build a big company, but to bring green ideas.

For example, every OFFICE member of the Tianjin shop who comes to Lotte Department store will get such a small piece of grass free of charge, so that they can enjoy a touch of green when they work.