2011 Down Jacket Sales Model Speculation: Old Money Will Be Eliminated.

2011/5/31 15:27:00 68

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Down Garment Market Consumers

2011, the hot down jacket will be popular before.

style

For elimination, the basic style of College style is down and fit.

OL style

The relative intelligence of long style down jacket and printed fabric down jacket will continue to exist.

In terms of College style, ox horn and gray

Fabric

The edge of the hat and the color matching of buttons will be the focus of decoration. In terms of OL style, the waist style is still selling well, with some sweet details or a simple overall style. It is worth noting that the demand for quality is further enhanced by the use of metal accessories.

Consumer demand for wool tops is still expanding. Of course, the quality of wool tops is very critical. Proper collocation needs more unique features.

In 2011, the most important aspect is the shape modification.

What is the shape modification? It is not a single finger, but a certain Concealer function. It makes the slender people look more slender, and the skinless people cover up the defects. Of course, all garments have such requirements, but the former down looks are not too much involved in the modification, but with the improvement of the dress requirements for the consumers, the down garments have the same needs. In fact, in the past few years, the shape of the finished products has the most vitality.

Under this great demand, the contour of high waistline or X skirt will appear in large numbers, or a large number of needs.

For slender consumers, it is very attractive to emphasize the slightly exaggerated X profile of the waistline, while for the slightly fuller consumers, the waist size or waist width swing is more appropriate, and the cocoon profile will be most popular among the consumers.

In the past, the way of quilting did not change too much. It was mainly rhomboid or stripes. In 2011, there were different sizes and shapes of quilted quilts.