Guangzhou Business Blindly Rush To High-End?

Libo square, which is not very large, is now Guangzhou.

Although the high-end commercial influence is large, the proportion of high-end consumption is limited, and it must be supported by the whole business.

Guangzhou Taigu Hui square will open in 4-5 months this year. The core business of Zhujiang New Town, the Central Plaza, the underground shopping mall in the second half of the year, Liwan District Europe city, Yuexiu District Oriental Plaza, Panyu District's Hai Yin and another city will also open at the end of this year.

A few days ago, the Guangzhou Municipal Economic and Trade Commission said that there will be thirty business projects in the next two years.

Recently, a number of shopping malls have been visited by reporters. They know that whether they are going to open business or newly built shopping malls, many shopping malls have positioned themselves as "high-end business".

Double growth

The Guangzhou economic and Trade Commission, which is in charge of Guangzhou business, has announced that Guangzhou will have forty commercial projects before and after the Asian Games.

According to the reporter's understanding, in the winter and spring, sixteen large scale commercial projects have been put into operation in Guangzhou, and the new commercial operation area is more than seven hundred thousand square meters.

Guangzhou economic and Trade Commission responsible person said that although there were only a few shopping malls before the Asian Games, such as Wanda Plaza, Wan Ling Hui, Zhujiang New Town West Tower, Jiayu Sun City and Qi Li Plaza, there will be a large number of shopping malls open in Guangzhou this next two years, including Tianhe District's Tai Koo Hui, Sun City Xintiandi, gaade land Plaza, Pearl River New Town Underground Central Shopping Center, Liwan District's European city, Xicheng Hui, Yuexiu District Oriental Wen de square and other shopping malls.

Ou Xiaowei, chairman of Guangzhou Hui run commercial real estate management company, said that the current number of shopping centers and shopping malls in Guangzhou does not exceed more than 30, which means that the supply of commercial property in Guangzhou will double in two years.

The project has the background of Hong Kong funded or foreign investment, relying on strong financial strength, and more than ten years of commercial project development experience, which is really able to make the industry look forward to; this is truly the industry's expectation; the second is represented by 5 apron and stylish Tianhe, which is further processed in the original property on the property hardware. If the experience is not very rich, those projects may take very limited space. The third is represented by the High German land Plaza, which is pformed by the real estate developers to develop high-end commercial projects. The developers have limited experience and mobilizing resources. In addition, the scattered property rights shops, though occupying the advantages of the subway property, are mostly sold to small investors for short-term returns. These commercial projects can be roughly divided into four types: one is the complex project represented by Tai Tai Hui, Wan Ling Plaza, Wanda Plaza and Xicheng Hui.

With Baiyun New Town business circle, Zhujiang New Town business circle and Panyu train south station

But the reporter understands that Guangzhou business is now in a strange circle: whether it is in planning or under construction projects, it is advertised for high-end business.

Even in some projects in Panyu, Fangcun and Huadu.

Ou Xiaowei said that although the planning of Guangzhou city "Bei you, Nan Tuo, Xi Lian, Dong Jin" has already put forward the concept of establishing "multi City sub center" in the suburbs, the cultivation of these regional business circles should take at least three to five years. It is not easy to replicate the highly populated city level business district in the urban area to build high-end department stores, and it is suitable for developing "experiential tourist shopping centers" with the functions of leisure, entertainment, shopping and catering, because the high-end consumption ratio is limited.

The high-end business in Guangzhou reflects the blind investment in Guangzhou's commercial projects.

The recent 5 apron failed to break through the bottleneck of investment is a vivid example.

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, believes that Guangzhou's business can be regarded as a new golden treasure in the future, but this reflects the weak foundation of Guangzhou's high-end business.

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First of all, the cultural atmosphere of high-end business is not strong, which is reflected in the pragmatic consumption culture of Guangzhou. Secondly, there is no high-end business management personnel with strategic thinking and layout ability.

In addition, Wang Xianqing said that by traffic, the surrounding population, purchasing power and many other conditions, the traffic volume of each business district can not be unlimited expansion, even known as the "Southern China first business circle" Tianhe business circle is no exception.

With the arrival of Tai Koo Hui and Wan Ling Hui, plus the rise of Pearl River new town business district and Baiyun New Town business circle, it is bound to divert some passenger flow in Tianhe business circle.

In addition, Foshan, Dongguan, Zhongshan and other Pearl River Delta cities are becoming mature, and will divert some passenger flows from the Tianhe business circle.

Their bulk speed in copying large volume commercial projects, and on the overall scale, will be the same as Guangzhou.

Some of the high-end projects in these areas will be opened in the second half of this year, which will definitely have a strong impact on Guangzhou's commercial projects.

At present, the newly opened shopping malls in Guangzhou all flaunt the high-end phenomenon. Wang Xianqing believes that from the current development situation, the biggest fear is "heavy weight."

Although high-end business has great influence, it must be supported by the whole business.

We should cultivate a number of industrial clusters and improve the industrial and commercial chain. At the same time, we should cultivate distinctive business gathering areas to see if there are any distinctive high-end commercial development.

In addition, at present, Guangzhou lacks the catalyst for high-end business, and the high-end commercial and cultural resources have not been integrated.

There are many high-end landmarks in Guangzhou, such as new TV Tower and concert hall, but they are partitioned into independent individuals, which dilute the atmosphere of high-end. In addition, we should actively promote the management pformation of commercial and trading enterprises, and promote a group of excellent business enterprises to list in capital market and create a prosperous business culture.

Some high-end shopping malls in Guangzhou

La Perle Plaza

Opening: 2004

Developers: thriving development

Brand names: Louis Vuitton, Herm s, Prada, Dior, Fendi, C e line, Chlo, Ermenegildo, line, Chlo, Herm, C, C, C, C, C, C, C, C, C, C, C, etc.

Guangzhou friendship

Opening: 1959

Brand: Cartier, Lamer, VERTU, PIGET, juicy couture and so on.

Tianhe City

Opening: 1996

Developer: Tianhe City

Brand: LACOSTE, ARMANI EXCHANGE, Mango, Calvin Klein, Calvin Klein Jeans, G-STAR, GUESS, G-STAR, etc.

Tai Koo Hui

Opening soon

Developers: Tai Koo estate

Signing brands: Armani, Bally, Bulgari, Chanel, Dior, Fendi, Louis Vuitton, Miu Miu, Omega, Omega, Miu, etc.