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Shopping Center Rack Connects With Garment Enterprise Bridge

2011/5/31 16:08:00 111

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According to international standards, shopping centers are the most advanced form of retail commercial real estate, with the most stringent professional requirements. It can be said that China's shopping centers need further improvement. Fashion brands, especially Chinese clothing brands, have gradually recognized the importance of entering shopping centers.

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Shopping Mall

The advantages of clothing brands are inevitable because of their own advantages.

Zhou Sheng, general manager of Yi Hui, thinks that shopping centers are more independent in terms of integration than department stores. Brands can have their own independent image. They have better hardware and software environment than traditional department stores, and have more autonomy than department stores.

Whether it is from economic development, format or consumer demand, clothing brands are entering the shopping mall.

Because shopping centers are still in the initial stage of growth in China, there are some problems in the development process that restrict the healthy development of shopping centers.

The phenomenon of homogenization in shopping centres is obvious.

Many shopping centers only focus on a few well-known international brands, and they both contain the market competitiveness of China's retail fashion brands from their consciousness and distribution.

The first thing for Chinese clothing brands to do is to strengthen their own brand building, but this is not a leap that can be accomplished within a short period of time. This requires brand manufacturers to prepare for a protracted war.

Secondly, we must strengthen the brand team building.

Only by improving the quality of enterprises can enterprises grow and make progress, so that the partners of shopping centers can be recognized.

It is very important for the Investment Promotion Department of shopping centers to have no prejudice against brands and exclude Chinese brands. It is very important to understand these brands and understand their positioning and potential strength.

Shopping Center

Trading Area

Broad, customer flow.

Consumer

The demand is large and the demand is fast. This requires the shopping center to understand the psychology of consumers in time and adjust strategies in time to meet the change of customers' needs.

As the backbone of shopping centers, Chinese clothing brands play a pivotal role. This is the development trend of the current consumer market.

Chinese clothing brands have attracted more and more attention and attention. In the future consumer market, excellent Chinese clothing brands will become the mainstay of mainstream consumption.

Therefore, only by achieving a win-win situation between clothing brands and shopping centers can we better serve consumers.

Only by mutual appreciation and sincere cooperation can business and brands truly achieve mutual success.