Changchun'S "61" Consumer Survey: A Child Consums 150-200 Yuan A Day.

consumption

As children grow older

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Another "61" children's day, although the weather in Changchun is not satisfactory, it does not affect the mood of the children.

During the festival, I am a familiar song by children, such as a painter and The Smurfs, in a large family in Yatai street, Changchun.

Yesterday, the mall was full of children's laughter and could be described with a full burst.

"When the weather is bad, we will play indoors, so we have to make the children happy."

A parent happily told reporters.

Reporters found in the interview that on the children's day, many parents specially asked for a day off to accompany their children on children's day. Some even went out to the family to celebrate the festival for one child, and some senior children came out of the "61".

For parents, on average, they spend 150-200 yuan on their children.

Special groups

Post-80s generation

Children's Day

Reporters in the interview also found that many of the "post-80s" are also integrated into these children.

A "80 generation" man who did not want to be named, told reporters, "today, I came here with a few friends, not for the sake of festivals, but I see so many children, and I will be busy with myself."

The "80 generation" man was waiting in line with his friends to see the latest movie "Kung Fu Panda 2". In the interview, reporters also found that there are many friends coming to the cinema to watch movies, and most of them are "after 80".

When a reporter asked if there was a limit on consumption, a "80 generation" man told reporters, "just stroll around with friends, there is no specific consumption limit."

A "80 generation" Wu surnamed lady told reporters in an interview, "because I was very fond of robot cats when I was little, I bought myself a set of robot cat dolls priced at 150 yuan on children's day."

Random interview

Children's day consumption is less than 100 yuan and more than 1000 yuan.

Yesterday, reporters in several large shopping malls, dozens of parents conducted random interviews.

Reporters found that each family for children's Day spending at around 150-200 yuan, the highest in 1000 yuan.

As children grow older, consumption rises.

Mr. Li went shopping with a 9 month old baby at a large shop in Chongqing road.

He told reporters that the baby is too young to know what is children's day, so this "61" festival has become a family activity.

The whole family looked very excited.

The "61" cost of Mr. Lee's family is not too high, at around 100 yuan.

Ms. Guan and her 3 year old child are making clay.

She said, "this is the second children's day for children. Last year's children spent more than 200 yuan on their children's money, mainly playing with their children in the park.

Children are young, they are interested in playing, they don't spend much money.

This year's children's day will probably cost two hundred or three hundred yuan. "

When Ms Yu bought toys for a 8 year old child, the 8 year old kid already knew what he wanted and knew the meaning of children's day.

The child wants to play in the playground.

Ms. Yu spent two hundred or three hundred yuan last year on children's day, and this year is almost at this level.

"My daughter is 13 years old," she said in an interview with reporters. "She is in grade six in primary school. This is the last children's day she ever had. She can buy clothes, eat, eat and play for her."

The consumption of children's Day was about 300-400 yuan, and this year's limit is 500 yuan, giving her the last children's day.

In the interview, the reporter also met a parent who spent about 1000 yuan a year for children's children's day, including eating, buying clothes and going to the playground.

This is a reporter in the interview to learn that the family is relatively expensive.

In the mall, reporters also found many crowds of senior children, who are about 13 years old, these children have entered primary school grade six, which is their last "61".

Parents gave them about 200 yuan each, so that they could celebrate their own holidays. These students seemed very excited.

Business war is hot.

Business sales are 2-3 times normal.

In several shopping malls, reporters found that there were activities not only in children's products, but also in other commodity areas.

In a brand women's clothing store, the reporter saw a "holiday promotion price" at the store's obvious place.

The clerk told reporters, "today is" 61 ", although it is a child's holiday, but we also want to bustle about, after all, there are parents to come shopping.

In the children's products area reporter found that some brands played the "39% off", but also to cater for "61".

Reporters visited a large shopping mall, sales of children's brand clothing told reporters, "compared with peacetime, today's sales are 2-3 times the usual."

Another head of children's products also told reporters, "usually in addition to weekends outside work day can sell about 1000 yuan, but today we can sell 10 thousand a day."

In many children's product stores, reporters found that the sales scenes of each household were very hot, almost 2-3 times that of normal sales.

Subsequently, the reporter came to another shopping mall, according to the introduction, many previously sold goods that were not very good yesterday were sold unusually hot.

The owner of a small pet shop told reporters, "in normal times, hamsters and bunnies are not very good to sell, they may sell one in a day, but today they can sell more than ten."

There are many more bosses like this, and each family sells nearly 2-3 times the usual.

Online shopping blowout

In less than 2 days, we ordered more than 1000 "five bars".

Besides shopping malls, online shopping also has blowout.

Yesterday, the reporter interviewed Zhao Jingpeng, public relations manager of the public and customer communication department of Taobao.

Zhao Jingpeng told reporters that sales of children's clothing, milk powder and toys were blowout and became parents' first choice.

Among them, children's clothing sold 500 thousand pieces a day, milk powder sold 40 thousand cans a day, toys sold 100 thousand pieces a day.

Reporters in Taobao also found that the top 6 hottest children's Day gifts were children's electric cars, swimming pools, crawling blankets, children's MP3, early childhood books, jigsaw puzzle / puzzle boards.

Zhao Jingpeng said that the average consumption of online shopping parents for children's children's Day is 150-200 yuan.

"61" children's Day celebration, natural children's annual performance.

This also brings fire to the performing clothing market, and sensitive Taobao sellers seize this business opportunity and engage in promotional activities for children's performing costumes.

In the last week, the total sales of children's costumes sold on Taobao have reached 4.4.

The reporter entered "children's performing Costume" on Taobao, and produced more than 100 thousand items, including various costumes, animal clothing and so on.

Not only are these traditional products popular in online shopping, but there are many buyers of the "five bars" recently.

In some 2 days, some good online shops have booked more than 1000 "five bars", and have offered five "bars", a red scarf and pin sets for sale.

Expert voice

Household income growth

Children's day has gone up.

On the children's day consumption, yesterday afternoon, the reporter interviewed Sun Zhiming, director of the Institute of economics, Jilin Academy of social sciences.

Sun Zhiming said that now every family is a child, and children's Day is once a year, so parents can give their children a lively holiday to understand.

With the continuous improvement of living standards, family income is also growing.

However, he also said that parents can give them a lively children's day according to their needs, but must pay attention to "moderation" when they consume, and pay attention to cultivating their good consumption habits.