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"Net Wins The World" Footwear E-Commerce Forum Held In Shanghai

2011/6/2 8:59:00 91

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Footwear E-Commerce Forum

June 1st afternoon, from China department store

Business Association

Hosted by Shanghai

Business affairs

Ltd is responsible for "Mdt InfoTech Ltd wins the world" footwear.

Electronic Commerce

The forum was held in Shanghai.

Lu Ming, the founder of Holland, attended the keynote address, the Wangfujing group, Bailian Group, Tangshan department store, Jin Baichuan industrial group, the big rich shoe industry, and France.

Shoes and clothing

Chain and other traditions

retail

Giants, Jingdong mall, Amazon, Le Tao, famous shoe store, shoe net, shoe net and other well-known e-commerce operation platform responsible persons, as well as more than 130 well-known suppliers of shoe brands at home and abroad gathered together, combined with the current situation and trend of e-commerce development, to explore how brand shoes enterprises operate e-commerce, realize online and offline merger operation, and brand and e-commerce platform how to seek cooperation in competition and other topics.

Lu Ming, the founder of Holland, answered questions from guests at the scene.

The conference adopts the form of "keynote speech + dialogue".

First of all, Lu Ming used the shortest and precise language to show the business mode, corporate culture, financing situation, development speed and core technology.

According to the introduction, good Le buy is positioned as the online shopping mall of genuine shoes, selling the mainstream brands of seasonal products at a high price. The company promotes the culture of happiness, the CEO holding company shares, the senior executives adopt the option system, the employees can wear very casual clothes to work, and provide all kinds of free drinks and unlimited lunch break for employees, and provide fitness balls in the office. With three rounds of financing, 87 million dollars of capital strength and good opportunities for e-commerce development will be obtained. The sales performance of Lok can be increased from 10 million in 2008 to 1 billion in 2011.

Lu Ming pointed out that the core advantages of good Lok are technology and buyers. The biggest problem now is talent and logistics.

He disclosed that in 2011, good Lok will invest 30 million dollars to build its own logistics.

In addition to nearly 300 participants who shared the research and actual results of e-commerce in the field of e-commerce, under the auspices of Fan Yujie, Deputy Secretary General of the footwear department of China general merchandise Association, Lu Ming also answered the questions raised by many representatives from the traditional footwear industry and the elites of the e-commerce industry. On the stage and on the stage, representatives of the participants in the online and offline industry pushed the forum to a climax, and applause continued.

From the perspective of "cattle eye", we can find the answer to the following questions: how to make e-business in shoe industry to "how to play e-commerce"?

Guests on the spot asked Lu Ming.

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Reporter: what is the first problem for traditional shoe enterprises to do well in e-commerce?

Lu Ming: first of all, we need to clarify the following questions: who are you?

What do you have?

What do you want?

What can you do?

Reporter: what is the best way to cooperate with e-commerce?

Buyout or consignment system?

Lu Ming: online and offline channels are the same. They should cooperate with the electronic business platform under the same line with agents, so buyout is the best way. There must be certain conditions, that is, your products and brands are good enough, and there must be a certain amount of accounts.

Reporter: how can pricing be ensured that there is no conflict between online channels?

Is the entity store higher, the shop is lower, or the same price?

Lu Ming: pricing is a major bottleneck in the development of e-commerce. The pricing should be decided by the contract between the brand and the e-commerce platform, and then the adjustment should be made according to the sales report.

Reporter: what's the development scale and speed of good Le buying?

And huge financing?

Lu Ming: opportunity is the most important thing. Of course, we still need to work hard.

In the 2007 year, the business of e-commerce began to get involved in e-commerce. In the following years, the market situation of e-commerce was excellent. It can be said that the Internet is a miracle.

At the same time, financing is also a matter that can not be met. However, in order to obtain high financing, enterprises must clarify their position in the shortest language and their position in the market.

Reporter: can the offline retail channel form a strategic alliance with the e-commerce platform?

How much impact will the offline channels have on the offline channels?

Lu Ming: cooperation is entirely possible. There are numerous online and offline cases, such as Yintai.

As to whether or not to win jobs, the key to the problem is online rather than online.

If you don't do business well and can't provide customers with the best products and services, I will surely take your job. If you manage your business with your heart, I can't rob you of your job, because I can't give customers the experience of trying on the scene. No matter how well the Internet is developed, traditional newspapers and miscellaneous records will never disappear.

Reporter: how do you buy after sale service and brand promotion?

Lu Ming: in terms of services, good Lok advocates "Relaxation", whether it is a customer's request for repair, replacement or refund, it is also satisfied, and at the same time, it also needs some technical support to understand the customer's IP address, telephone, etc., to provide instant service.

In terms of brand promotion, good Lok is a multi pronged approach, with TV, outdoor, subway, portals, print media, navigation and so on.

Reporter: what kind of products should the traditional shoe enterprises do for e-commerce?

Is it selling stocks or selling genuine goods, or online inventory and offline inventory?

Lu Ming: in fact, e-commerce is a reflection of traditional channels in the new environment, new places and new means of sales. Therefore, online sales can be sold well as long as they are good.

If we only sell stock, we will shrink the image, reputation and culture of the brand.

So, what type of products should be sold online depends on their brand positioning, culture and image.

Reporter: what are the advantages of traditional shoe enterprises in e-commerce?

Is it necessary to do it?

Lu Ming: I don't know how much benefits the shoe companies do in e-commerce, but I can say that they do not do harm.

The same price and quality, competitors do online, and you did not do, that is, in a market opened others, you did not open, the market share will definitely reduce, in addition, your original customers may choose to shop online because of the loss.

As an emerging market, the development space of e-commerce is very large. It is also a must for shoe companies to face, not only to rush for speed, but also to take into account the brand image and recognition.