Wear Experience Determines Fabric Market Value

Ren Qingjun (left)

He has been a French brand AHNSIL and Beijing Teng group.

In 2008, he joined Viil advanced clothing private custom studio to serve high-end customers.

Today's bustling China's international textile fabrics and accessories (Chun Xia)

Fabric purchasing standard is the best garment effect.

Q: what is the purchasing pattern of your fabric? In 2011, influenced by factors such as bank interest rate increase, raw material price rise and wage increase, what changes did you make in purchasing fabric variety, price and mode?

A: the fabric purchasing mode of our Eyre high customization studio has always been directed to purchase according to the best place of production of fabrics, such as silk fabrics. We only need to choose domestic manufacturers to meet the needs of general dress, and we will choose a custom made European fabric with long history and excellent quality.

Since 2010, the cost of accessories and labor has increased greatly. We have made great adjustments in the selection of fabrics and made more choices. We only choose the best category of similar fabrics, and provide better and more cost-effective customized garments on the basis of the same working hours.

For example, we will choose Italy top woollen and Swiss island cotton for men's clothing customization, so that customers can get the most cost-effective customized consumption experience.

Q: what are the biggest difficulties you have encountered in purchasing fabrics? Why are there such difficulties? How to overcome them? {page_break}

A: the biggest difficulty we have encountered in purchasing fabrics is that the fabric we need is low in quality, and most fabric agents and fabric manufacturers have the requirements for ordering. This is also the biggest difficulty for other custom studios.

But our studio is different from other custom studios. We have another business, that is, designing and developing for garment enterprises. Through this business, we have established good cooperation relationship with fabric suppliers, so the fabric resources are rich and selective.

As a matter of fact, we are very willing to choose the top custom made fabrics in Europe because it matches the needs of less quantity and quality.

After several years of customer accumulation and training, customers are also more and more capable of accepting top-level custom fabrics.

Q: what is the standard of your fabric purchase? Which standard do you think is the most important and why?

A: the standard of our studio's fabric purchase is only the best garment effect without cost.

For every custom made garment, we will check with the studio's work standards, and we will reorder the fabric production for individual customized garments that do not achieve our desired effect. At this time, the price of the fabric itself has far exceeded the value of the clothing.

Although our studio has been operating at a low profit point, we have gained the most valuable customer's recognition value and word of mouth effect.

Q: what do you think are the advantages and disadvantages of purchasing fabrics from designers and specialized fabrics?

A: designers buy Fabrics easily to stay in the fabric design sense, while ignoring the cost accounting and process realization, making the purchased fabrics difficult to produce as a best seller, and can not achieve good interaction and promotion with fabric suppliers; and the company's specialized fabric procurement will be lack of foresight and integrity, so it is easy to select fabrics in isolation and cause inventory.

The solution is whether a designer or a buyer should have a blueprint for overall product planning.

Q: how do you understand the market value of fabrics?

How do you evaluate the fabric market value of domestic fabrics enterprises? How do you think they can better exert the market value of fabrics by coordinating with the fashion designers?

A: the market value of fabrics comes from providing comfortable and flower shaped fabrics for clothing companies.

Consumers' wearing experience determines the market value of clothing, thus determining the market value of fabrics.

Whether fabric designers and designers can achieve good cooperation depends on whether designers can accurately grasp the experience of consumers.

According to the designer's demand information, fabric developers do the effective development so as to achieve the market value of fabrics.

Designers love fabric designers who have a strong sense of popularity.

Q: how can designers choose the most satisfactory fabrics at the exhibition?

A: if a designer wants to choose the most satisfactory fabric, he must first understand his brand needs and customer needs, and clearly distinguish between functionality and design, so as to get the ultimate satisfaction.

Q: at the exhibition, can you talk more specifically about what kind of fabric companies or fabric suppliers you like best?

A: designers like to work with fabric producers who can guide fashion and cooperate well with designers.

Guide the popular fabric manufacturers to attach importance to the development of fabrics, so that every garment season will have fabrics that make the designers excited. With the designer, a good fabric supplier can make the fabric selected by the designer have the quality and delivery guarantee, and will not affect the overall product planning.

Q: what fabric do you think is "good" fabric on fabric exhibition?

What kind of fabric touches the inspiration of designers?

A: I think that good fabrics must pursue good material properties, such as breathability, molding and abrasion resistance, to achieve the ultimate goal of consumers' needs, because consumers' final wear experience is the most valuable judgement for "good" fabrics.

For designers, fabrics that are most inspiring to design inspiration must be spiritual fabrics.

Touch the chords with colors, patterns and textures.

I once described the feeling of electric shock that touches our top Swiss shirt fabric, that is the real touch.

Q: how do you think fabric companies can display effectively at fabric exhibition to get more attention from designers?

A: there are many exhibitors and different types of enterprises, but if the partitions are not clear, it is easy for people to see the exhibition tired. It is suggested that the exhibitors be able to divide the exhibition area more accurately. The fabric enterprises can display partitioned according to the functionality and design of the fabrics when exhibiting, so that designers and purchasing departments can choose more attention.

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Viil's advanced clothing private custom studio is famous for its private image customization industry and its high consumption area in Beijing, China World Trade Center business circle and CBD business circle, with the international design concept, the excellent production standard of luxury goods, the price of domestic brand and the precise personal image.

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At present, there are hundreds of high-quality private customized members and digital image consultants for high-end customers.

Working closely with Huayi Brothers and Hai Mo music company, they are responsible for the design and packaging of many artists.