1 Billion 600 Million Huge Capital Dongguan Will Not Be Closed To The World Shoe Industry Headquarters.

"Shoe trade fair" will never end.

Yesterday morning, the Guangdong provincial industrial pformation and upgrading pilot project and the 2011 key construction project of Dongguan, the "world shoe industry headquarters base", were officially launched. Leng Xiaoming, deputy mayor of Dongguan Municipal People's government, said that the project will accelerate the development of Dongguan footwear enterprises into specialization, standardization, high-end, standardization, headquarters and branding, and accelerate the upgrading of the international influence of Dongguan footwear industry.

Sign five agreements

Yesterday morning, the world footwear headquarters base also signed 5 strategic cooperation agreements with Houjie town government, Dongguan leather shoes Association, Shanghai Ying Ji Automation Technology Co., Ltd., Tsinghua University and Guangdong innovation Career Technical College, in order to boost the industry pformation and upgrading of Dongguan footwear industry.

Among them, the Dongguan shoe leather industry association signed the "Dongguan shoe brand incubator strategy cooperation letter of intent", will promote Dongguan export oriented enterprises to domestic sales channels, strengthen Dongguan footwear brand alliance.

Pushing a number of well-known brands in 3~5

It has been revealed that the world footwear industry headquarters base is jointly organized by the Dongguan Leather Footwear Association, the Asian Footwear Association, the Hongkong footwear industry association, the China Dongguan international shoe exhibition, shoe machine exhibition and other industry organizations and institutions. It is actively preparing for the establishment of the Dongguan footwear brand alliance, hoping to strengthen the industrial scale of Dongguan footwear industry through cooperation so as to promote Dongguan footwear industry from "Dongguan manufacturing" to "Dongguan creation", and strive to hatch a number of well-known brands in China in 3~5 years.

It is understood that the shoe industry brand alliance will enrich the product types and grades, and separate their respective advantages into a comprehensive advantage.

At the same time, it also promotes the product and overall service quality through the binding effect of brand alliance, and ultimately leads to sales.

You know

According to the introduction, the world footwear headquarters base has a total investment of 1 billion 600 million yuan, with a construction area of more than 480 thousand square meters, and is completed in three phases. After completion, it will become a public service platform for the footwear industry in Dongguan, which integrates high-end research and development of shoes, trade logistics, brand display, order and procurement, brand incubation and information consultation, so that the world shoe industry headquarters base will play a never-ending "shoe industry expo" to serve the pformation and upgrading of Dongguan footwear industry and the development of the entire industrial cluster.