To Hongkong "Shopping" &Nbsp; Shopping Can Also Buy Luxury Stocks.

On Guangdong street, Tsim Sha Tsui, Hongkong, Louis Vuitton (LV), Hermes (Herm) and Prada (Prada) there is a long queue at the entrance of the shop. The mainland customers rush to sweep away Shopping from morning till night, but they can only "love the house and the black" in the future. Luxury goods Brand equity is converted from "holding" to "owning".

Prada, a luxury company based in Milan and its products including Miu Miu and Church, intends to raise $2 billion through Hongkong's first public offering (IPO), Bloomberg quoted people familiar with the matter. Instead of listing on exchanges in Milan, London and New York, Prada chose Hongkong as a sign that global economic gravity is shifting to Asia. UBS Asia Pacific Equities capital market Director Sam Kendall points out: "enterprises want to face the future instead of the past." The prospectus shows that Prada will set the issue price range in June 6th and will be listed in Hongkong in June 24th.

Optimistic about the rise of China's market

"Brand building activities should also be here (Asia Pacific). It is meaningful to approach your customers." Aaron Fischer, Asia Pacific consumer and Gaming Research Director at CLSA, said that as Asia occupies half of global luxury sales, listing in Hongkong is an obvious choice, mainly because "growth mostly comes from here" and expects that over half of the world's luxury sales growth will come from Chinese consumers in the next ten years.

In other brands, Samsonite (Samsonite LLC) has been listed in Hongkong. According to insiders, its main consideration is also its growth prospects in Asia. Ramesh Tainwala, the Asia Pacific and Middle East president of the company, said earlier that the US suitcase manufacturer plans to open stores in 140 cities in China, and that China is the country with the greatest potential for business development.

Listing, such as advertising.

Such factors are equally important for Coach Inc., the largest handbag manufacturer in the United States. The company's executive director, Lew Frankfort, said in a notice that the company plans to go public in Hongkong by the end of the year in order to raise the awareness of investors and consumers in the Chinese market for Coach brand. The situation reflects that luxury companies choose to list in Hong Kong, which can be either "pumping capital" or "blogging".

In fact, local ginger does not allow foreign companies to be professional, and Zhou Dafu group, a jewelry retailing subsidiary of businessman Zheng Yutong, is also planning to go public. Two people familiar with the matter said the company raised no more than US $4 billion.