Paris "Old Buddha" Asia Asia Settled In Xidan Commercial Street
No need to spend too much money to avoid long journeys.
The Buddha
Shop.
Selling high-end
Luxury goods
The famous global department store giant, Paris's "old Buddha" group, is officially located in Xidan commercial street in Asia's Asia.
Yesterday, the reporter learned from the Xicheng District Business Council that the old Buddha who settled in Xidan is its flagship store in China.
In operation, it will provide different prices of goods, taking into account different levels of consumption groups.
Luxury goods don't need to go to Paris anymore.
TaoBao
The salaried class can also go in and buy their favorite articles.
Paris's "old Buddha" department store, located in Xicheng District, is located in Xikou, Xidan. The project area is about 48000 square meters, with a total investment of US $36 million. It mainly deals in cosmetics, textile and fashion products, and plans to open in 2013.
Paul Drawood, President of the Department of Buddha, said that the Xidan shop, which is about to open, will provide consumers with different prices, categories and personalities, including Western luxury goods, including Asian designers and Chinese designers.
Analysis of the industry, "Lord Buddha" this high-profile display of "popular" approach, and the previous entry into the Chinese market has nothing to do with corruption.
The flagship store, located on the Paris Avenue, is the second largest place for French traffic, and only 8 million visitors to Eiffel Tower every year. Countless luxury goods flow from all over the world.
But in the Beijing market, the boundless Buddha has encountered "Waterloo".
In 1997, Lord Buddha entered Beijing and chose the address on a side street in Wangfujing.
The next year, because of a loss in business, the store closed down in a low key and left the Asian market away from it.
The store opened in Xidan, and it was "two years" after 13 years.
The industry believes that "Lord Buddha" to take the mass line and attract customers is indeed a new strategy for its operation in China.
But it is also the rapid growth of Chinese customers' purchasing power to encourage them to go back to Beijing again.
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