• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sporting Goods Industry: The Temptation To Go Upward

    2011/6/3 9:13:00 42

    Sporting Goods Industry Lured Upward


       

    China sporting goods industry

    After more than 20 years of rapid development, emerging

    Lining, Anta, KAPPA (China trend), XTEP, 31st degree, PEAK, Hongxing Erke, Jordan.

    And other famous brands.

    They have these commonalities: the brand positioning is in the middle end, the product price is moderate, mainly for the mass market, and has stood at the two or three broad line market in China.

    Most importantly, most of them are listed companies, taking advantage of the capital market.

      


    stay

    China sporting goods industry

    With the rapid development of "golden ten years" (2000 to 2009), they have come to the fore and completed their initial accumulation.

      


    Based on the company's desire to acquire new business growth and brand to go high, it aims at cutting into the lucrative high-end sporting goods market and challenging the dominance of international sports brands in China's high-end market.

    Lining, Anta

    Try to "make the change".

      


       

    Lining

    One step ahead.

    In July 2008, Lining worked with Lotto, an international fashion sports brand from Italy, to win the 20 year franchise in China for 934 million yuan.

    In September 30, 2009, Anta spent about HK $600 million to acquire the 85% stake in Full Prospect and the full stake in Fila Marketing. With this acquisition, Anta owns the trademark of Italy's high-end sports brand FILA in mainland China, Hongkong and Macao, and gets the retail business of the brand in Hongkong and Macao.

      


    For their long-term strategy of developing high-end brands, I think there are three points for attention:

      


    First of all, a "high-end brand + potential huge Chinese market", which is easy to create a wonderful Association of unlimited business opportunities.

    With the continuous development of China's economy, the middle class and the rich class continue to grow. Their consumption level is high, mainly for high-end brands.

    KAPPA, a high-end brand positioned in the fashion movement, has set a good example for the industry in just a few years.

    However, the fact behind this is that it is difficult to create a brand, and it is more difficult to operate a high-end brand successfully.

      


    Secondly, high-end brands are of blood.

    The consumption of Chinese consumers in shoes and clothing shows a strong sense of "foreign brands better than local brands", especially in high-end brands, which can not be changed in the short term.

    "Fake foreign devil" brand blooms everywhere, but it's hard to make a career with fake things after all.

    It is a viable strategy to buy "high root brand", pure European and American high-end brands, and use their "aristocratic genes" to operate in China and even larger markets.

    From the practical point of view, Lining and Anta have chosen this high-end brand development mode.

      


    Moreover, the main brand located in the middle end brand and the mass market (Anta or Lining) can not "go up again", otherwise it may face the embarrassing situation which is not recognized by the mass market and the high-end market.

    Fortunately, the "Anta" brand has shown a firm commitment to the middle end positioning of the mass market.

    • Related reading

    棉花價(jià)格暴跌三成部分衣服還在漲價(jià)

    Design Frontiers
    |
    2011/6/3 9:11:00
    40

    Pengzhou International Garment Industry Park Beautiful Model T Stage Shows

    Design Frontiers
    |
    2011/6/3 9:09:00
    67

    On The Leopard Print, The Japanese Brand BOUNTY HUNTER 2011.

    Design Frontiers
    |
    2011/6/2 17:18:00
    156

    Vera Wang 2011 Summer Wedding Dress

    Design Frontiers
    |
    2011/6/2 11:33:00
    105

    MARNI2011秋冬最新款式

    Design Frontiers
    |
    2011/6/2 9:55:00
    67
    Read the next article

    Paris "Old Buddha" Asia Asia Settled In Xidan Commercial Street

    There is no need to spend a lot of money to avoid the long journey. The salaried class can also go shopping in the shop at random. Paris's "Lord of the Buddha" group, which is known for selling high-end luxury goods, is officially located in Xidan commercial street in Asia's first store.

    主站蜘蛛池模板: 国产成人无码精品一区在线观看| 亚洲av无码一区二区乱孑伦as| 亚洲韩精品欧美一区二区三区 | 国语自产精品视频在线看| 国产亚洲成AV人片在线观看| 亚洲性久久久影院| 一个人看的视频www在线| 里番acg全彩| 精品国产免费一区二区| 日本道色综合久久影院| 国产精品久久香蕉免费播放| 亚洲线精品一区二区三区| 一本色道久久鬼综合88| 草莓视频网站入口| 日韩在线看片免费人成视频播放| 国产精品爆乳奶水无码视频| 任我爽精品视频在线播放| 下面一进一出好爽视频| 草草影院最新发布地址| 我被黑人巨大开嫩苞在线观看| 国产在线精品一区二区夜色| 亚洲中文字幕久久精品无码喷水 | 四虎成人免费影院网址| 久久天天躁狠狠躁夜夜| 国产免费女女脚奴视频网| 欧美又粗又长又爽做受| 国产精品视频白浆免费视频| 亚洲精品国产手机| avav在线播放| 男人添女人下部全视频| 奶大灬舒服灬太大了一进一出| 午夜爽爽爽男女污污污网站| 丰满岳妇乱一区二区三区| 青青草99热这里都是精品| 日韩精品福利视频一区二区三区| 国产精品一区二区综合| 亚洲人成人网站在线观看| 超清首页国产亚洲丝袜| 欧美双茎同入视频在线观看 | 污污网站免费观看| 国内精品卡1卡2卡区别|