Industrial Parks Are Charging High And Small Enterprises.

One side is shouting the textile and garment industrial park with obvious advantages and many concessions. On the other hand, the clothing enterprises are still moving towards the urban villages. The two distinctive expressions have made people see the embarrassment and helplessness of Zhengzhou's clothing industry.

The left hand of the government. market Kinetic energy to the right; in the park is lonely, the village is bustling; the vanguard grows up meets the threshold, the small workshop development is especially insufficient; the foreign monk does not arrive as the agreement, the local enterprise does not have its gate to enter; once "27" the individual soldier rushes out the fame, now the "five garden" competition has not yet clenches the finger to become the fist. The misplacement jigsaw puzzle of Zhengzhou's clothing industry needs not only "sewing" but also "making up".

Reporters took a week to investigate the five major textile and garment industrial parks in Zhengzhou, and found that Zhengzhou, which claims to have more than 2000 garment processing enterprises, has few enterprises in the industrial park. Apart from several leading enterprises, there are few small garment enterprises stationed in the industrial park. Especially in the 27 area, with the large-scale urban village demolition, the small clothing enterprises lurking here once again choose to move to the villages outside the city.

Is it the lack of attraction of the five major textile and garment industrial parks, or the lack of motivation for the growth of small garment processing enterprises? Why do the textile and apparel industrial parks that are enthusiastic about investment face the cold face of garment processing enterprises? How can the textile and garment industrial parks reduce the threshold for the entry of small garment enterprises? What kind of growth mode should the medium and small garment processing enterprises choose?

These questions are not only for enterprises, but also for government thinking.

A

The troubles that follow the trend

Zhengzhou's five major textile and garment industrial parks are becoming bigger in Zhengzhou. Clothing industry The ambition is to be born sometimes, but the clothes companies that invest in are few and far between.

The five major textile and garment industrial parks should be born in time. It is the product of Zhengzhou's strong clothing industry in recent years. This point of view, reporters in the interview, a number of experts and market participants have similar views.

"Setting up a textile and garment industrial park in accordance with the trend is the need of government investment and the need to develop regional textile and garment industry." In May 20th, a well-known clothing industry in Zhengzhou told reporters.

Reporters found the establishment time node of the five major textile and garment industrial parks, and found that the earliest Zhengzhou textile and garment industrial park was founded in June 2005. It is known as "the largest and highest textile logistics center in central and Western China" - the establishment of China Yuantong Textile City; in December 2006, the construction of Xinmi Qu Liang garment industrial park was launched; in July 2007, the 27 garment industrial park in Zhengzhou was officially opened, and the banner of "the first professional clothing industrial park in Henan province" was launched; August 2009, Xinzheng Longhu textile. Clothing industry The garden was established at the time of the licensing ceremony of the Henan textile and garment industry base. In January 2010, the Chinese garment industry transfer (Xingyang) base was launched, and it was settled in a 1 billion investment project, marking the strong entry of Xingyang's garment industry base to people's vision.

Reporters learned that, in the five major textile and garment industrial parks, apart from the layout of two textile enterprises in the textile and garment industrial park of Longhu, Xinzheng, other famous textile and garment industrial parks are actually garment enterprises.

In 2005, it became the node of the development of Zhengzhou's clothing industry, because of the importance of the provincial leaders. "At that time, the Zhengzhou Federation of Commerce and industry clothing trade association hosted the" Chinese women's pants watching Zhengzhou "press conference, and the news about the Zhengzhou women's trousers attracted the attention of the provincial Party committee and the provincial government. The garment industry ushered in a strong support from the government. Hu Yuqi, vice president of Zhengzhou Garment Association recalled.

In fact, from the perspective of the market, Zhengzhou clothing, especially women's trousers, has been the critical point of industrial upgrading driven by Zhengzhou's clothing trade. The garment industrial park should be established at the right time and seize the market opportunity for Zhengzhou garment industry to be upgraded and expanded.

So, since the 6 years, how about the entry of garment enterprises in the five major textile and garment industrial parks? The reporter visited five major textile and garment industrial parks, and saw the surprising situation.

In the Zhengzhou textile and garment industrial park, the reporter saw 18 clothing companies such as Ya Li Da, nun Lun, M·SUYA, ESEY and so on. In addition to the men's wear and children's wear brands such as Dun Sen, this is the professional industrial park of Zhengzhou women's trousers.

In the Xinmi Qu Liang Clothing Industrial Park, the clothing Park, known as 1100 mu, only has several clothing enterprises, such as Lin Pai dress, Yalu women's trousers, yam Meng Da and Jingyi dream.

Xinzheng Longhu textile and garment industry park, there is only a rich bird Clothing Co., Ltd., not only for the red bean clothing, but also to produce two brands of nine lion dragon and Fuxi bird.

As a "garment industry transfer base" in Xingyang garment industry park, the reporters only saw five or six small garment enterprises transferred from Zhengzhou, and the clothing processing workshop built by local clothing enterprises.

The most embarrassing thing is the 27 garment industrial park, where the reporter found the clothing industrial park at the intersection of South Sanhuan and University Road, and saw the trade center of garment accessories in "Jin Rong Textile City". Trade The four floor of the building, the reporter saw the only garment processing enterprise - Henan three Shuai Garment Co., Ltd. Several factories of garment processing enterprises are under construction on the east side of the textile city.

"Failing to enter the garment industry is a common worry for the garment industry park." An industrial park government official has poured water. {page_break}

B

27 "fission" of garments

Originally, the slogan of "Zhengzhou women's trousers in 27" is now silent, and large enterprises are stationed in the Central Plains area. With the large-scale demolition, small businesses are stationed in the farther rural areas.

From the perspective of Zhengzhou Textile Industrial Park, which has the most fashion industrial park, Zhongyuan District has replaced the 27 area to become a major garment producing area in Zhengzhou. The garment industry in the 27 areas of traditional clothing production has undergone "fission".

The 27 area is a large area of traditional clothing production. When the women's trousers in Zhengzhou began to build their brands to the whole country, it was the 27 area women's pants enterprises carrying the banner. The 27 district also called the slogan "Chinese women's pants look at Zhengzhou and Zhengzhou women's trousers in 27", but now this slogan has changed the protagonist quickly. "Now should be called" Chinese trousers to see Zhengzhou, Zhengzhou women's trousers in Central Plains. " An entrepreneur in Henan's women's trousers industry is like this.

How did the 27 garment enterprises move to the Central Plains area?

Reporters in the Central Plains area of Zhengzhou textile industry park to see that the original 27 area called the women's pants brand Ya Li Da, nlun, ESEY and so on moved to here. It can be said that this is the gathering area of the original 27 zone trousers trousers enterprises.

"Not only big enterprises are coming, but also small businesses are coming. Now in the urban villages near the industrial park, there are two hundred or three hundred embroidery factories, printing factories and water washing plants, most of which are moved from 27 districts. Industrial Park, an entrepreneur briefed reporters.

A business executive said that they did not want to move here. "But in the 27 area, enterprises want to expand a little land, but there is only one way to go." From the 27 districts, the clothing enterprises in Zhongyuan District have encountered similar problems. Since 2007, a large number of enterprises in the 27 districts have moved to the Zhengzhou Textile Industrial Park in Zhongyuan District.

This is only a representative part of the 27 District garment enterprises' fission.

In the clothing industry park of Xingyang, there are very few Part 27 small garment enterprises here. A Wang surnamed official told reporters: "our five or six garment enterprises are also from the 27 District, because 27 districts to remove demolition came here." Reporters visited these enterprises found that the five or six enterprises have bought ten or twenty acres of land here, and built their own factories and moved their enterprises to Xingyang.

In fact, the garment enterprises from 27 districts in the above two garment industry parks are only individual enterprises. However, the 27 District, which has 700 garment processing enterprises and 80 million annual output (sets), has only one garment company called three handsome in the 27 garment industrial park, and is a Gongyi business enterprise inviting from 27 districts. In the Xinmi Qu Liang garment industrial park and the Longhu textile and garment industrial park in Xinzheng, a reporter survey found that there were no garment enterprises in 27 districts. So, where is the vast majority of garment enterprises in the 27 district?

27 district a clothing enterprise chief told reporters: "in the original (27 districts) Huanggang Temple (sound) near the many urban villages, now, Huanggang temple near the urban villages are mostly removed, these enterprises have moved away."

Where do these enterprises move to urban villages? "You go to Jia Zhai, Jia Zui, tie San Guan temple and gang Liu village near West Fourth Ring Road." The above executives said.

Reporters saw in a narrow lane in the village of Jia Zhai, three garment enterprises were opposite. Journalists want to do business with them in the name of acting clothes, but the answer is "you have too little work in these 100 sets of work." And another clothing boss was willing to work, and explained, "these are only half a day's work." It shows its capacity. When asked when to start making clothes here, the reporter said, "move from the 27 area."

Iron three Temple Village and gang Liu village are not urban villages. They are completely in the countryside, but the garment processing enterprises in the 27 districts are still willing to move the enterprises here.

C

The logic of the strong VS the mentality of the weak.

Big companies have great wisdom, big enterprises have found the reasons for bigger and stronger enterprises, and small businesses are still hovering in the state of primitive accumulation.

The relocation of enterprises should be a process of industrial upgrading. Why does the migration of Zhengzhou's garment enterprises become divided? Individual upgrading has been achieved, and most of them are still shifting. Of course, practice is always much more complicated than theory, and the upgrading of enterprises will never be solved by a set of theories.

However, from the understanding of the inherent law of industrial development, with the increase of original accumulation of enterprises, according to the direction of professional development, enterprises should expand in scale, improve technology and make progress in management. Entering a more advanced stage of development should be one of the main paths for enterprise growth.

"Relocation is often a breakthrough point for enterprises to upgrade." Wang Puru, assistant director of Ya Li Da, explained.

Ya Li Da should be a typical representative enterprise of relocation and upgrading of Zhengzhou garment industry.

Wang Pu introduced from the 27 area to the Central Plains area, along with the expansion of the enterprise scale, first of all, the upgrading of the enterprise technology, the original is domestic equipment, after the relocation is imported equipment, because mass production is to enhance efficiency, then the upgrading of production technology is the first step.

With the expansion of the enterprise scale and the increase of the number of employees, the management of enterprises must be kept up, and the management level has become an important task. After the management upgrade, the path of enterprise growth must be individualized, and the path of product development must be taken. "The past development path of plagiarism and tracking is definitely not going to work." At this time, the cultivation and introduction of talents has become a required course.

With their own unique products, they must operate with their own heart. This requires the brand of business products and the brand operation of enterprises must be put on the agenda.

"It can be said that only by taking such a road of self innovation can enterprises remain invincible in the future competition."

This road is the growth path explored by Zhengzhou women's trousers enterprises, especially in knitted women's trousers. Now, women's trousers and men's trousers enterprises entering Zhengzhou's textile and garment industrial parks have entered a healthy growth stage driven by R & D.

However, those who are reluctant to enter the garment industry park may not make progress in improving their competitiveness. For example, in the clothing industry park of Xingyang, five or six garment enterprises settled on the original accumulation have bought ten or twenty mu of land, and no longer can upgrade the technology of the products. They can only continue their original growth mode under the original production conditions. {page_break}

For small business owners who remain in urban villages and remain firm in their previous relocation, their growth paths are mostly the same. "The product is closely following the market trend. Once there is a new listing, there will be a large-scale listing of the copied products on the second day, and information sharing in the urban villages." An introduction to a clothing industry in Henan province.

This is one of the reasons for these workshops to gather together. The deeper factor is the entrepreneurial mindset that the owners of enterprises are reluctant to settle down. "Of course, afraid of taking big risks is also the reason why small garment companies are reluctant to upgrade."

D

Why does the clothing industry park lose its attraction?

The high threshold and high cost of clothing industry park, let small clothing enterprises "look at the garden and sigh".

For the five major textile industrial parks in Zhengzhou, why did most industrial parks planted Indus trees, but they could not attract gold phoenix?

When investigating the five major garment industry parks, the reporter learned about the cost of production factors of each garment industrial park, and found that the high cost of clothing industrial park's entry costs the small clothing enterprises.

In the Zhengzhou Textile Industrial Park, Zhu Linglan, deputy director of the Zhengzhou Textile Industrial Park Management Committee, told reporters that the price of the industrial park is 265 thousand yuan per mu, while the investment intensity after the enterprise is settled is 2 million yuan per mu for clothing enterprises and 1 million 500 thousand yuan for the textile enterprises. "Investment in general enterprises should reach 50 million yuan", "and we are still choosing business".

Such a standard can only make the small garment processing enterprises "look at the garden and sigh".

Zhu Linglan introduced that 18 large-scale clothing enterprises were stationed on the first 3600 acres of land, and the planned area of the two phase would be so large. "The goal of investment will be the large garment enterprises in China and the construction of garden Central Park". Investment standards and enterprise scale will go up to the next stage.

As a municipal garment industrial park, high standards may be reasonable. The Xingyang garment industrial park, adjacent to the Zhengzhou Textile Industrial Park, has a land price of 200 thousand yuan per mu, so that some small garment enterprises can also "jump to pick up a peach" and enter the industrial park.

However, according to the reporters, Xingyang garment industry park also wanted to take the high-end route at the beginning. An investment company of Zhengzhou invested 1 billion yuan to build a standardized factory building, and then invests in clothing enterprises by investors, but it failed. "Xingyang garment industrial park does not have so much land. Now the clothing industry park government investment headquarters has been removed." A local clothing business owner briefed reporters.

The Zhengzhou Qu Liang garment industrial park has been renamed upgraded to Zhengzhou Trousers New District this year. It should be affirmed that this development goal is consistent with the original construction orientation. Because the Xinmi Qu Liang is the Zhengzhou male trousers centralized production area, occupied the Zhengzhou male trousers 80% production capacity, therefore, as early as in 2006, the investor Zhengzhou pants all real estate limited company has grasped this strong industrial foundation, invested the curved beam, constructs the curved beam clothing industrial park. However, at the beginning of the "clothing industry park" of ten thousand employees, only four companies are making clothes now, and 600 employees are good.

From the investment materials, the price of the clothing industrial park reaches 6000 yuan per square meter, and the residential area is 3500 yuan per square meter. "To rent the factory here, 4000 square meters free of rent, but one year to pay 100 thousand yuan for decoration." A staff member of the investment center introduced.

The reporter asked the price of land in the name of building a factory, and the staff member said, "1 million yuan per mu." Sun Zhaoyang, director of reception center, said: "there is no industrial land in the park."

In fact, in the 1100 acres of the park, not only Zhengzhou pants are buying a company to develop, a company named Zhengzhou Tengsheng Real Estate Development Co., Ltd. is also engaged in commercial and residential integration of real estate development, staff introduction: "one phase only one suites, each square meter is 3280 yuan."

In Xinzheng textile and garment industrial park, its planning objective is also unparalleled and ambitious. It is necessary to build a "modern characteristic industrial park with the overall design of 1 million spindles, 40 million garment processing, and textile, clothing, shoe playing, trade and logistics". Informed sources said that the high investment threshold for Xinzheng textile and garment industry park is difficult to do. And in the South Third Ring Road and the University Road intersection of the 27 garment industrial park, in a prosperous business place, it is not difficult to imagine its high cost of building.

E

How to retain "migratory birds"?

In the face of the three short boards of land, capital and talent, small garment enterprises have not found the way to overcome the short board. Can the government pay attention to its growth and concern the foundation of Zhengzhou's garment industry becoming bigger and stronger?

The 27 area garment industry has been "hollowed out". The low-end clothing processing enterprises are moving everywhere under the massive demolition. This is not only a problem of the 27 garment industry, but a topic that must be considered in Zhengzhou's high-profile production of Yu pie clothing.

A person in the clothing industry of Henan province said that the five major textile and garment industrial parks in Zhengzhou were prepared for the recruitment of big business. From this, we can see from the naming of the Xingyang garment industrial park that it is China's clothing transfer base. Other garment industrial parks are no exception.

But this expert also doubts that although our labor costs are low, the land cost is low, and even there will be no shortage of skilled workers in the coastal areas, why are our advantages not being transformed into investment results?

"In fact, the government should not forget that when attracting investment, we will make the local advantageous industries bigger and stronger, and cultivate the local superior enterprises first, so that more foreign businesses will be stationed."

Hu Yuqi, vice president of Zhengzhou Garment Association, feels the same way. Upgrading the quality of local garment enterprises, cultivating local dominant garment enterprises and expanding the base of garment processing industry are major propositions for the development of Zhengzhou's garment industry.

They work hard with the Henan clothing association and the Federation of Commerce and industry clothing industry every year to cultivate local garment enterprises. For example, this year, they will engage in the "ten Designers Contest" and "100 technicians competition". At the moment, they are working with the Henan Fiber Inspection Bureau to carry out the "clothing product quality knowledge lecture" for Zhengzhou garment enterprises, and strengthen the quality system construction of garment enterprises.

"Now, attention should be put on the promotion of low-end clothing enterprises. Although they are conservative in thinking, although they do not want to make progress, although they are small and comfortable, but only a large number of them are bigger, the advantages of Zhengzhou garment processing can be maintained, so that the ambition of Zhengzhou garment industry will have a solid foundation." {page_break}

Hu Yuqi said that in the past, Zhengzhou's clothing industry had encountered three short boards: land, funds and talents. Over the years, through the efforts of the government, these three short boards have been solved for the garment enterprises that have grown up, such as land problems. Large enterprises have not found land in the 27 districts, and have solved the problem in Central Plains. The problem of funds is that enterprises used to look for banks, and now they are looking for banks. For example, not long ago, there are also bankers who want him to help contact large garment enterprises.

The problem now is that those small clothing enterprises that are moving everywhere are still short of these three aspects. This requires the government to think about solutions.

"Can the government set up a clothing industry fund, and use market means to motivate garment enterprises in terms of industrial upgrading, technological progress, technical training, product development and so on?" A person in the clothing industry of Zhengzhou suggested.

However, he believes that for an industry development, people often know it is easy to do so, so is the cultivation of small and medium-sized clothing enterprises.