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    The Future Development Mode Of The Professional Market Of Spinning And Weaving Should Focus On Three Key Words.

    2011/6/3 9:32:00 70

    Clothing Market Management

    major market The predecessor was the wholesale market, home textiles, socks, jewelry and other small commodities were mixed together to operate, with the development of norms, from the wholesale market gradually developed to the commodity market subdivision of professional market. The professional market is further deepening, mainly from two aspects. On the one hand, planning, design, building standards and other construction are more professional, on the other hand, they are professional. Administration The design, management and operation of the specialized market, such as the company, the way of operation and the mode of development. Management More professional.


    Most single specialized markets are generated by industrial clusters. The advantage of such differentiation is obvious. Buyers can purposefully purchase according to their needs. China's home textile market is very large, according to the division of professional distinction is very necessary. For a market of non industrial clusters, if there is only one market in a business circle, it must be comprehensive. But with the development of the market, it will inevitably fission into many more specialized and subdivided small markets. This is the natural law.


    The professional market is not mobile because wholesale business has regional agency requirements. If Beijing's professional market is developed in Yunnan, merchants may not be able to follow the past, because Beijing agents have Beijing regional agency and no Yunnan regional agency, so they can not operate locally in Yunnan. Therefore, many professional markets began to try to do chain operation. The true sense of chain is the cooperation of specialized market and brand and manufacturers. The production enterprises directly enter the specialized market and open chain stores all over the country.


    In the past, home textile manufacturers need to recruit agents all over the country. If they cooperate with the professional market, then where will the home textile brand appear? For manufacturers, if a professional market in the country opened 500, it is equivalent to the brand also opened 500 stores, brand has no need to spend money and material resources to convene the general assembly, professional market stores can already cover the national market. Therefore, the trend of brand sales in the future is multi center and multi-agent system. Manufacturers will no longer give exclusive agency rights to a region.


    This mode can also form a misplaced business format with department stores. The department stores belong to the comprehensive multi category hypermarkets, such as Wangfujing department store and big business group, although there are many chain department stores, but they mainly do comprehensive retail, and the characteristics of the professional home textile market are clear and professional.


    What needs special attention is that in the process of transformation, we must shorten the supply chain and create a short process terminal. As the original information is blocked, a multi echelon supply chain system is formed. With the construction of network information and fast logistics, the perfect mode in the future should be consumers at the one end and manufacturers at the end. Who can achieve this step, who will be able to succeed one step ahead.


    In short, instead of branding themselves to expand the market, it is better to gather together to create a professional market, forming an integrated store, taking consumption terminals as the core, attracting retail, group buying, and small wholesale customers instead of large wholesalers. Generally speaking, the professional market provides small wholesale. For example, if a customer wants to get 50 thousand items, he must go to the manufacturer and not go to the professional market. Therefore, the concept of future wholesale is "group buying" and small procurement.

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