Subdividing Sports Brand And Infiltrating Women'S Market
A few days ago, Anta women's sports new products were launched to accelerate the entry into women's market segments.
In fact, this is not the first time Anta has paid attention to women's market segments.
As early as 2009, Anta signed the female net name to Jankovic and Zheng Jie.
Tennis
This fashionable sport is the starting point to promote Anta's penetration in the women's sports market.
This year, Anta's entry into the women's sports market is the continuation and deepening of this strategy.
Anta
Zhang Tao, vice president, said that with the development of economy and the improvement of living standards, women's concept of healthy lifestyles is also improving, which will further release the great potential of women's market segments.
Subdivision of women's sports market is not a patent for Anta. Many enterprises have invested in this market competition.
It is understood that Lining signed the Taiwan model Lin Chiling for the "Inner Shine" series endorsement, the selling point is the graceful movement of the unique aesthetic feeling.
In addition, Nike also launched the spring 2011 women training series, Adidas launched the summer 2011 women's campus pioneer series, 361 degrees launched the "log book" women's life sports series products.
According to the insiders, women's consumption habits are quite different from men's, and they prefer indoor sports such as light sports. This is reflected in the retail terminal. Women's sports products must have both fashion and professional performance. Not only should they match the international fashion color, but also the soft and soft elastic material, moisture absorption, sweat, temperature and humidity control should be considered as the technological threshold.
The person also pointed out that the current sports and sporting goods market in China is becoming increasingly saturated.
Sports brand
Through the strategy of segmenting the market, we will further enhance the market penetration and share of the brand.
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