Brand Shoes E Horse First &Nbsp; Touch Net Preferred Shopex

The ninety-ninth China footwear industry, leather goods fair and the "famous brand shop" in 2011

The Expo is mainly exhibited in Italy, Spain, Portugal, Japan and Taiwan, Hongkong, Macao and other countries and regions, and Fujian, Guangdong, Zhejiang and other provinces. It also invited famous designers and brands such as KENZO and Lssey Miyake to show their products.

The conference attracted 1000 department stores, 200 more professional shoe spectators and 3000 excellent agents and retailers.

What is worth considering is that these "strength" shoes and leather traders from all over the world have shown great interest and concern for ShopEx, represented by representatives of e-commerce software and service providers.

It is not hard to predict that this year's boom in e-commerce will continue to warm up in the shoe and bag industry.

According to the data of China Electronic Commerce Research Center, in 2010, the scale of the online retail market was 513 billion 100 million yuan, double that of 2009, and the footwear industry ranked the first place with clothing and luggage products. It accounted for more than 1/3 of the online shopping market share. The number of Online shopping users exceeded 80 million people, and the output value of footwear e-commerce exceeded 20 billion yuan.

Most of the shares are carved up by brand footwear companies, such as BELLE, Hayes, PepsiCo, Adidas, Nike, Lining, KAPPA, Puma, PEAK, AOKANG and many other traditional footwear brands.

More than half of the companies that have made great achievements in the emerging Internet market share a common feature: ShopEx is used to provide IT backstage and services.

The Shanghai Business School (ShopEx) is the largest provider of e-commerce software and service solutions in China. Zhong Wei, President of the company, analyzes the footwear industry: "according to our research on the footwear industry and the situation of serving customers through ShopEx, the traditional footwear brands enter e-commerce, mainly in three ways: the first is self built network marketing platform, self marketing promotion; the second is the third party online shopping platform, and the third is the intersection of the two, and jointly promote."

According to Li Zhongwei's statistics, at present, 80% of the traditional footwear enterprises enter e-commerce, third of them choose the form of outsourcing or part of the outsourcing service. Among them, 70% of the brand enterprises choose to cooperate with ShopEx, while BELLE, Lining, Hayes, and PepsiCo famous footwear brand enterprises choose this way and become the leading enterprises in the footwear industry.

With the help of ShopEx, only two years later, the online sales of BELLE shoes exceeded 200 million yuan in 2010. The shoe store entered the electronic commerce field in 2009, and the sales volume reached 300 million yuan in 2010. In 2010, Lining's online sales volume was also close to 200 million yuan.

And the sales of footwear products such as good Lok, Le Tao and other enterprises also reach the scale of 100 million yuan.

We can also see the shadow of learning ZAPPOS online shoe store behind the name shoe store, Holle, and Le Tao.

Insiders pointed out that traditional enterprises engaged in e-commerce business, often continue the traditional offline operation mode of thinking and operation methods, in fact, the line is very different from online.

To ensure the success of e-commerce, we must have the concept, language, technology, operation and maintenance of e-commerce.

If the enterprises in this respect can not get a better grasp in the short term, it is best to cooperate with the third party professional e-commerce service agencies to ensure the soft landing of the project, so that trial and error can be avoided and better development can be achieved in a relatively short period.

In fact, the traditional footwear brand enterprises outsourcing e-commerce services or part of the choice of outsourcing, is now very common.

"9 years of professional e-commerce service experience, has more than 750 thousand users, industry 80% of enterprises choose Shanghai business school technology and services, 80% e-commerce sales of billions of enterprises choose Shanghai business school.

These have become the reasons why ShopEx can be trusted when outsourcing e-commerce technology and services. "

Li Zhongwei said.

"To meet customers' needs and forward-looking vision to guide customers to adopt new ways to expand sales volume and enhance customer satisfaction is always the pursuit of ShopEx".