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Power Tyrant Men'S 08 TV Commercials

2011/6/3 15:08:00 529

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MTV Advertising

The advertisement of "strong man's men's clothing" -- "give you such a man - Brothers chapter" comment

The "2008 brothers" is a brief analysis of the advertising theme, appealing strategy and target audience.

I. Introduction

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2, content introduction

This movie and TV advertisement is the "brothers" of the series of ads launched by CCTV-5 in 2008.

The advertisement lasted for 15 seconds, intercepted the scene of a good brother's farewell, and made a positive progress, health, confidence and Yang through the dialogue between the two good brothers when they sent off.

Just overbearing male image, so as to convey the strong brand of masculine men's masculine character - masculine, aggressive and enterprising.

The hero of the advertisement is the two good brothers who grew up together. The first scene is in the dock, and the dialogue is as follows.

A man, a bully, a man's friend is a man.

A: "tomorrow?"

Man: "don't worry, you haven't lost your life since childhood."

A: "have you!"

The powerful man cried out confidently in the distance: "I will not come back if I do not mix well."

Then the second scene at the airport, there was no dialogue. Only when the male power fighter left the waiting hall, he raised his hands and made the sign of the powerful fighter. At this time, the voice over sent out: "give you such a man!"

Advertising slogans.

In advertising, men's words and deeds are all plastic.

Create a positive, healthy, confident, masculine image of the male design, advertising language is the finishing touch in the end: "give you such a man!"

What kind of man?

It's a positive, healthy, confident, masculine man.

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Two. Advertising theme

The theme of this advertisement is to create a positive, healthy, confident and masculine man image, and then convey the strong manhood, masculine, domineering, fashionable, avant-garde and unique brand image.

And spread the brand positioning of the power jacket.

Three. Creativity and expression

In order to shape the image, this advertisement chooses two good brothers' farewell.

Although the scene is ordinary, but it is very suitable for shaping the brand image. Every picture of montage means fully reflects the hero's character of striving and advancing, giving people a high spirit.

Feeling.

On the whole, advertising adopts emotional appeal, which is more suitable for fashion advertisements.

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Four, analysis of works

In August 1, 2008, Shanghai branch of Limited by Share Ltd, a powerful male tyrant, formally presented the new symbol of the powerful tyrant - "the return of the king" to the outside world, instead of the image of "boxing champion" that has been revised and used several times since 1996.

The "man who gives you such a man" series.

The announcement was issued after the adoption of the new standard.

The new sign of the king gesture gives people a sense of advancement and speed, symbolizing the rise and pformation of men's clothing.

It inherited the original logo struggle, masculine, domineering man totem, and into the fashion, avant-garde, unique artistic elements, so that "boxing champion".

Vivid and vivid.

This advertisement, after inheriting the brand image of the strong, aggressive and domineering brand, has injected new elements such as fashion, avant-garde and internationalization into the brand.

Make the brand image more full and distinctive personality.

The image of man created in advertisements gives people the spirit of striving and striving for self-improvement.

Every shot in the advertisement conveys a strong image of a man.

The dialogue in the advertisement is "don't worry, you never lose from small to big!"

"I will not come back if I do not mix well.

"!"

It vividly depicts a positive, healthy, confident and masculine man image, and makes the brand image vivid and vivid.

It's the finishing touch. It's the man's voice. This is the man.

To be a man is to be such a man.

The last scene is the male hero's arm raising his arms to make a sign of a powerful fighter.

This driving force will appear in every advertisement of the powerful fighter, and become the symbolic action of the powerful fighter. This can also be regarded as the behavior of the powerful fighter.

Distinguish.

The target consumer choice, media choice and appeal strategy choice of this advertisement are all accurate.

The position of driving force is to focus on jackets and choose men as the target market. Therefore, the advertising media of strong driver choose wide coverage and large audience of CCTV.

Channel Five - sports channel.

The sports channel's audience is mainly male, which is also consistent with the demands of the powerful fighter.

In addition, the timing of advertising is quite accurate.

This is the first time that the advertisement was put into practice at the time of the Olympic Games.

CCTV-5's audience size is unprecedented, which provides conditions for the brand image communication of Jin ba.

Strong is the clothing industry, the industry's advertising is most suitable for the use of emotional appeals, and the advertising of strong drives is to adopt an emotional appeal.

In advertising, "I will not come back if I do not mix well."

The dialogue calls out the long oath hidden in the hearts of men.

The man in this advertisement is likely to buy a strong suit so that he can reward himself with such a man or encourage himself to be such a man.

And the slogan "give you such a man" subtly touches the psychology of many women.

It is very likely that they will buy a powerful jacket to give themselves such a man, or hope that their man will become such a man.

This is the power of emotional appeal, which not only touches the psychology of product users, but also touches the psychology of product buyers.

。

Through this advertisement, the strong brand has completed a brand upgrade.

The man's image and brand connotation created by this advertisement have accurately conveyed the voice of the striving people, aroused strong resonance, achieved the effect of advertising communication memory, and made the brand image deeply rooted in the hearts of the people.

Thus laying the foundation for the establishment of brand loyalty.

Needless to say, this is a successful advertisement.