China'S "Milan Shoe Fair" Is Well Received By All Circles.
The ninety-ninth China in three days
footwear industry
Leather goods
exposition
The closing exhibition of "famous brand shop" closed yesterday.
During this period, exhibitors brought more than 130 brands and more than 1000 professional spectators with more than ten professional spectators.
Channel business
And more than 300 Chinese retail chain shoe cities, and more than 10000 terminals.
Agent
To achieve zero distance communication, the exhibition parties have shown good results. According to the organizers, the next exhibition will be further expanded.
Jack ho exhibition area
It is understood that the brand of this exhibition is international.
High-end brand
There are also a second tier brand in China, with brand origin all over the world, such as Italy, Switzerland, Spain, Japan, and Mainland China and Taiwan, Hongkong, Macao and so on.
Bailian Group leather procurement department responsible person agrees, "the number of exhibitors increased, the grade improved, with more international brands, for channel providers, more" more extensive "brand professional docking exhibition, will have continuous attraction, professional is the most important.
domestic
Market
With the intensification of competition in formats, they are building their own strength and expanding their own brand capacity to meet the growing demand of consumers.
A shopping mall professional pointed out that at present, the location of shopping malls is different, the brands needed are different, but the domestic shopping malls shoes and bags belong to the same investment department. This exhibition will combine shoes with bags to facilitate the business of shopping malls.
The reporter interviewed some professional audiences randomly.
Many shopping malls and professional audiences are turning around this year.
For the domestic market
Exhibitors
Brand dealer
He showed great enthusiasm and conducted in-depth communication with these exhibitors.
The second exhibitors of the department store, Chongqing branch, said that the company was headquartered in Zhejiang, and had previously worked with Wenzhou brands to find some international brands and Guangzhou brands that were in line with the positioning. Some foreign trade and domestic sales enterprises had certain advantages in product design and R & D, and there were certain characteristics. The shopping malls also needed some new faces to inject new vitality into the shopping malls.
Zhuo Shi Ni exhibition area
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The first exhibitor of Jiangsu, Changshu, Huang believes that the exhibition is good, this time mainly to understand the exhibitors brand, understand the exhibition, hoping to find a cooperative brand, and then have the opportunity to come to see the exhibition.
Sha Yongchun, a big shop in Dalian, Liaoning, put forward higher expectations for the exhibition. "I hope that the next exhibition will have more high-end brands in foreign countries. This is a situation that many mature stores are eager to see."
For exhibitors, the purpose of exhibition is different.
The second time, the three brand marketers who participated in the exhibition said that compared with this exhibition, the brand of this exhibition is more, the quality is very high, the products and the design level are very high, the professional audience is also more, and the results are better. No accident, iron three will also take part in the Shanghai shoe exhibition next year.
Exhibitors Italy Renaissance group has shoes, leather goods, red wine and other brands, plans to expand the market, set up direct stores in first tier cities, open stores in department stores and shopping centers, or choose a single brand output; a more long-term plan is to create a renaissance department store featuring leather goods, shoes and clothing with Italy characteristics.
With the platform of exhibition, the company has reached a good cooperation intention with the domestic e-commerce giant Jingdong mall.
Rieker and other international brands have also met expectations and found more agent resources.
At the exhibition site, the reporter saw that in the aspect of image display, some exhibitors could not locate their exhibitors' image because of the brand size.
The first step in the image design of the exhibition hall is the initial and necessary step to attract professional audiences to the museum.
BELLE group unveiled the Shanghai shoes exhibition in the form of map shop, bringing its more than 20 brands such as GEOX, Adidas, BELLE, Staccato, BELLE, Disney, Teenmix and so on. According to its relevant person in charge, such a display will blend the brands of all levels of BELLE, and better attract different consumer groups to better display the brand image.
And the reporters at the scene also saw that the crowd of BELLE pavilion was enthusiastic. As consumers, BELLE was also willing to take BELLE as its trend.
In the process of docking with the channel, the performance is also very good.
At the same time, printed heart birds, beautiful beauty, Kangnai, Jai Hao and other brand stands are also outstanding.
The heart bird exhibition hall has a unique structure, a bird's nest exhibition hall, flying wings, and perches on the happy tree in the center of the exhibition hall. The Kangnai exhibition hall has launched a summer new product conference, incorporating the show, dance and product display together, attracting many brands and professional audiences to stop and watch.
The brilliant smiling faces of the participants brought the exhibition to life.
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In addition, brand operators should improve their software, including quality training for the staff responsible for the exhibition hall, so that they can really cope with the exhibition in the exhibition hall, introduce and display the brand well for the professional audience, and make the exhibition hall atmosphere camp as an actual store during the exhibition, so that all the people entering the exhibition hall can know the brand well and promote the completion of the cooperation opportunities.
It is worth noting that Wenzhou brand has been greatly improved in recent years in terms of product quality, R & D and so on, and even the Guangdong brand has little difference.
In order to further expand the impact of the exhibition, Paul, Getty and Jie Hao also held a Marketing Summit in the same period.
On this basis, Paul Getty specially invited more than 200 shop managers and veterans of the chain shoe city. The enterprises that came out of Wenzhou focused on the subdivision of soft leather shoes and made experts in soft leather shoes.
In addition, Paul, Getty, released the latest logo and slogan "feel comfortable life" at the exhibition site, and launched five major product lines: business, leisure, business, leisure, fashion comfort, leisure comfort, elegance and comfort, which has been well received by the professional audience.
Paul, director of Getty, believes that there are great opportunities for brand development in chain shoes city, which not only has great benefits for brand channel development, but also further improves brand portfolio and product mix in shoe city, and is more perfect in product category.
In recent two years, Jie Hao has been greatly improved in fashion and youth. This year, he will strengthen the market in East China.
From this we can see that Wenzhou brand has its own advantages, and shopping malls, consumers and so on must change their consumption concept.
According to Ma Xianjin, director of marketing of Jie Hao group, Jie Hao did not participate in similar exhibitions before. For the first time, he participated in the "shoe fair", which was carefully prepared in the exhibition hall design, product organization, activity planning, on-site service, and so on.
In addition, some exhibitors reflect that the flow of people is not very large.
In this regard, the reporter interviewed the organizers responsible for the exhibition, he said, "this is mainly based on the positioning of the exhibition.
The Shanghai Shoe Fair is a special exhibition of finished shoes and leather goods. Professional spectators only focus on department stores, chain shoes city merchants, purchasing personnel and channel personages.
The exhibition focuses on the professional level of the professional audience, rather than the number of spectators.
At the same time, the person in charge also mentioned that shopping centres, shoe makers and other channels have focused on brand investment, and the improvement of their own conditions is an important task.
It is urgent to improve the hardware and software facilities and brand managers themselves.
Only with multi pronged approach, can the brand and channel providers achieve more smoothly in docking.
Ge Meggie exhibition area
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It is worth mentioning that during the exhibition, the organizers also held a "network wins the world" E-commerce Marketing Summit, and "Fashion China public welfare to fashion" fashion conference and forum.
Many exhibitors expressed the hope that the next exhibition will increase more interactive links.
Overall, this exhibition has achieved fairly good results, which has made many exhibitors and exhibitors less enthusiastic.
There are 6 booths in the exhibition of the rookie bags, which have already booked at least 30 booths in advance. The director of the Department is very satisfied with the exhibition, and even has to discuss with other brands about the sponsorship of the next exhibition dinner and the show activities at the exhibition venue. Nino La, Maksim, and card fan also said that the next exhibition will also come to the exhibition.
A thin leather shoes official said that after visiting the exhibition, it was a pity that he did not attend the exhibition this year. He must attend the exhibition next year.
According to the director of the Shanghai exhibition organizer, the next Shanghai shoe exhibition was held in Shanghai Everbright Convention and Exhibition Center from 26 to 28 May 2012. It is expected that the next exhibition will further expand.
During the exhibition, enterprises in various exhibition areas have found many customers.
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The hurried crowd hurried past.
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