Yang Zhaohua: Trend Of Home Textile Exhibition And Home Textile Industry

Curtains, sheets, towels will no longer provide basic use functions, but will be passed.

Yang Zhaohua said that the future growth of China's home textile industry will be enormous whether it is considered from the newlyweds or the newborn population.

This year, the scale of China International Home Textiles and Accessories Fair will be increased by one more than last year. Yang Zhaohua believes that by implementing the overall concept of "perfection" and "upgrading", the home textile exhibition will continue the idea of "home textiles", guide enterprises to pform to brand operators, and try to find inspiration from traditional elements for home textile design, and create a trend of home textiles in China.

Perfection: carry out the idea of "big home textile"

Reporter: the idea of "big home textile" is in this year's

Yang Zhaohua: the main idea of running the home textile exhibition this year is to continue to improve the concept of home textiles on the basis of last year, and really deepen the direction of large household, home textile and soft decoration, so as to provide one-stop procurement services for enterprises and purchasers.

In order to achieve this product line extension, we have widened our vision to the traditional home textiles field.

In the past, we have been paying much attention to the products of non woven curtain and accessories.

Since last year, we have tried to introduce categories such as wallpaper and decorations.

However, at present, we have only established a prototype of big home textiles, but such efforts have aroused concern in the whole industry, and this year we will try our best to improve it.

Put big

Reporter: in the product line of "big home textile", apart from the integration of traditional home textile products, it is also extending to the surrounding products. What is the reason for this?

Yang Zhaohua: first, it meets the new requirements of exhibitors or brand dealers.

The brand enterprises in home textile industry found that sales of retail products did not satisfy the needs of consumers, nor could they satisfy the needs of franchisees. So they took the initiative to improve the product line.

Second, retail channel formats and retail outlets layout need such an extension.

At present, the retail outlets of home textile industry include four main forms: department store, store, supermarket and professional market.

In these outlets, products are still scattered, difficult to aggregate, and inconvenient to purchase, which may not be fully purchased in a shop. Therefore, it is imperative to introduce "big home textiles" into the terminal field from the perspective of satisfying consumers.

Last year, the home textile exhibition put forward the idea that the direction is right. This year, we should intensify our efforts in perfecting our textile concept, making this feature more and more distinct, so as to attract more different types of exhibitors and achieve the goal of truly one-stop procurement service.

If we can do well in this area, it will play a positive role in promoting the terminal retail channel.

Upgrading: enterprises should pform to brand operators

Reporter: you mentioned that the home textile exhibition will introduce the non-traditional home textile product line. So what's the difference between this year's exhibition in the traditional home textile product field?

Yang Zhaohua: Although this year's home textile exhibition, towel and bedding part of the booth area is basically the same as last year, but the difference is that it will improve the quality of the exhibits.

This year, we will screen exhibitors to provide a display platform for truly excellent enterprises.

For example, this year, we mobilized the brand names of Meng Jie and silk road to participate in the exhibition. This is to promote the real excellent brands by means of exhibition strength.

For example, there are more than 20 brands in the company. This year, 300 square meters of booths will be used this year, and these brands will be unveiled in the form of brand family.

It can be said that the way to display innovative products is very meaningful.

Home textiles are terminal consumer products. What innovations do brand enterprises have in channels? What new support should they have for the channel providers? They should be shown at the exhibition, which is the direction for the industry.

Reporter: are there any new changes in the International Pavilion?

Yang Zhaohua: this year, the International Pavilion has increased to 1.5 pavilions. The exhibitors in Turkey, Italy, India, Pakistan, Germany and other countries have been actively participating in the exhibition. China's vast market demand is indeed attractive to them.

Moreover, in September last year and the first half of this year, I took the purchasing group to go abroad to purchase. Foreign enterprises actually saw the strong purchasing power of Chinese enterprises, and expressed their strong interest in cooperation with Chinese enterprises.

Reporter: how will China's home textile industry grow and expand with overseas help?

Yang Zhaohua: the home textile industry has experienced rapid development during the "11th Five-Year" period and has filled the market demand. In 12th Five-Year, we will strive to lead the upgrading of the consumption of home textiles.

Some domestic brand products can no longer satisfy the needs of Chinese consumers, so they should be "imported", that is, the introduction of high-quality products from abroad to China.

A few years ago, there were already some large domestic brands, which placed orders for European factories and made them do OEM for our enterprises.

Some small businesses in Europe are producing good products. Now, they are willing to produce for our brands, because these brands have hundreds or even thousands of outlets in China. Such vast sales space is very enviable by foreign enterprises. This is our source.

There are still some excellent brands abroad, unwilling to OEM production, then we can do their channels and agents in China.

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Today, some shopping malls are already rich in brand lines, including towels, aromatherapy, bathrobes and pajamas. Some of these products are OEM produced by foreign countries.

Some domestic brand manufacturers have gradually pformed into genuine brand operators.

This is not just that our production should be very strong. The real pformation and upgrading of enterprises will become brand operators. This is also the way to develop European enterprises.

That is to say, some products are produced by enterprises themselves, others are outsourcing, and the purpose is to maximize the profits of enterprises.

Some products are not incapable of production, but the cost of their own production may be more expensive than going abroad.

This trend is worth affirming.

The home textile exhibition will become a distribution center for popular design.

Reporter: what are the characteristics of the home textile exhibition this year?

Yang Zhaohua: this year's home textile exhibition is released in collaboration with Italy.

They put forward the overall plan and display plan, and we are going to operate locally.

This year, we will continue to promote the intangible cultural heritage.

For the refinement of Chinese elements in home textile culture, we should seek inspiration from our historical culture and excavate elements, instead of simply copying the traditional elements and not refining and sublimating the process.

Foreign designers are looking for inspiration and elements from their culture, and then designing their original products. This shows that our design level is yet to be developed.

We hope that by enhancing the status of intangible cultural heritage in the home textile industry, learning from history and culture, and then becoming our own design inspiration and original factors, we will have more and more home textile products with Chinese characteristics, which will provide a basis for individualization and brand characterization of future products.

Nowadays, more and more companies are buying foreign drawings and hiring foreign designers.

But after all, enterprises are facing the Chinese market, so they must conform to the needs and preferences of ordinary people, and they must cultivate the design force that can understand the connotations of traditional Chinese elements.

Reporter: in the future, what role will the home textile show play in the industry?

Yang Zhaohua: this year is the beginning of 12th Five-Year. How should the exhibition match the development of the industry? This needs our association to think about.

We have strong industry background, the trend of home textile exhibition and the choice of exhibitors must conform to the development trend of the industry.

During the "12th Five-Year" period, there are many contents to be perfected in the home textile industry. The better combination with the exhibition is the research and development field, that is, how to help the development of enterprises and industries through exhibitions.

Our assumption is that the exhibition must become a collection of the most fresh and practical information to attract enterprises to participate in the exhibition.

For example, in R & D, inviting foreign R & D institutions to release international trends, and provide them with a platform to display in the Chinese market.

The home textile association will also cooperate with the website in the future to establish a fashion trend immediate release mechanism. On the one hand, it will publish the fashion trend of Chinese home textiles, and also introduce the fashion trend of foreign design institutes.

This is to provide a highly centralized information platform for enterprises, providing enterprises with abundant information, not only for their inspiration, but also for development and inspiration.