Bosideng Won The China Industrial Awards.

In April 28th, the second China Industrial awards commendation conference was held in the Great Hall of the people in Beijing. Bosideng became the first enterprise in the field of consumer goods in China to win the award of 7 awards in China's industrial awards.

Up to now, Bosideng has set up "China's world famous brand", "National Quality Award" and "China's industrial Award". It has become one of the leading industries in China, highlighting its achievements and vitality in the practice of famous brand strategy, excellent management and independent innovation.

The China Industrial award is the highest award in the Chinese industry established by the State Council. It was led by the China Federation of industrial economics and organized 10 national trade associations (Federation).

The leadership of the Party Central Committee and the State Council attached great importance to this. General Secretary Hu Jintao made the directive to make the "China Industry Award" truly become the most influential award in our industrial field.

The award is a highlight of emphasizing technological innovation, focusing on product quality, manufacturing in China, promoting national brands and pforming the mode of economic growth. It has great and far-reaching significance for promoting national spirit, setting up benchmarking enterprises, promoting industrial enterprises to take a new road to industrialization, and forming a number of excellent Chinese brands with core competitiveness.

The awards are divided into two levels: the awards for the Chinese industry and the awards for the Chinese industrial awards. The judges insist on the principle of "less and more sophisticated". They need to be declared, recommended, evaluated, approved and publicized.

Bosideng, founded in 1976, started with 11 farmers and 8 sewing machines.

In the past 35 years, Bosideng has taken the responsibility of "creating a world brand and promoting national aspiration". It has been loyal to its own brand and focused on its core business. It has built the world's largest down garment production base and has grown into a multi brand integrated clothing management group, which is mainly composed of down garments.

Bosideng down jacket has won the Chinese market champion for 16 years, and its brand portfolio (Bosideng, Xue Zhong Fei, Kang Bo, Bing Jie, etc.) has a domestic market share of 40%, becoming the pronoun of "down jacket".

The annual output of the down garments of the company accounts for 1/3 of the global market. In recent years, the foreign trade business continues to grow rapidly.

In 2010, the group achieved sales revenue of over 15 billion 800 million yuan, up 43.6% over the same period last year, 2 billion 272 million yuan in profits and taxes, an increase of 44.4% over the same period last year, and export output value of 185 million US dollars, up 16.3% over the same period last year.

Bosideng has broken the paradox of "made in China" in the international market. It has set up a good image of high-end products in Europe and America, and realized the evolution from "civilian brand" to "famous brand".

As a leading brand of China's textile and garment industry, Bosideng has led many major changes in the industry on the basis of fabric, design and style innovation.

Every year, more than 400 new down coats are introduced. For the 15 consecutive year, the only representative of China's winter clothes is to release the trend to the world.

Set up the first national enterprise postdoctoral workstation in the field of down industry, and research and develop a special winter suit to meet the needs of special needs such as military supplies, rescue, disaster relief and sports competitions.

With 6 invention patents and domestic leading functional fabric research and development, we promote the close integration of technological innovation and fashion creativity.

Actively leading industrial technology standards, has successively formulated the national standard of down garments, participated in the revision of ISO/TC133 clothing size series and code international standard, and promoted the historical breakthrough of Chinese clothing in standardization work.

It also consciously acts as a defender of the business value and ecological harmony of the industry, and successfully drives the upstream and downstream industry chain to flourish, helping hundreds of thousands of people in the country to become rich together.

The conference gave highly praised enterprises.

Bosideng grew stronger and witnessed the glorious course of the development of China's garment industry in the past thirty years of reform and opening up. It represents the development track of China's textile and garment industry, and has also explored a successful way for China to pform from a big garment country to a strong garment country.

Gao Dekang, chairman of the National People's Congress and chairman of Bosideng, said in the award speech that the China Industrial awards reflect the path, direction and spirit of China's industrialization, and encourage enterprises to improve the quality and efficiency of growth and enhance their capability of independent innovation.

"China is the biggest brand in twenty-first Century, and the rise of Chinese original brands is closely related to the great rejuvenation of the Chinese nation.

Chinese brands and Chinese entrepreneurs should have a high sense of honor, sense of mission and responsibility, and strive to be excellent, excellent and ethical corporate citizens.

Bosideng will strive to improve its capability of independent innovation, accelerate the pace of pformation and upgrading, and make greater contributions to the promotion of textile and garment industry and the economic and social development, leading the Chinese clothing brand to the world.

On the 29 day, the national textile industry quality work conference was held in Beijing, giving recognition to the advanced enterprises in the implementation of the excellent performance mode, and presenting awards to a number of outstanding enterprises, such as Bosideng company, which emerged in the process of reporting and evaluating the China Industrial awards.

Gao Dekang, chairman of Bosideng, made an exchange speech on "management innovation leads China's brand fashion".

In recent years, Bosideng has carried out the excellence performance management mode in an all-round way. It has achieved a great change from simple quality management to product, service, process, resources, strategy, enterprise culture and related party management, and has been unanimously affirmed by the leaders, academicians and experts.

They believe that Bosideng keeps brand image, enriches brand connotation and shapes brand culture, and has made outstanding achievements in famous brand strategy, innovation consciousness and operation practice. It has gone out of a new industrialization road with high technology content, good economic benefits and less environmental pollution for Chinese traditional garment manufacturing industry, worthy of the honor of the industry leading brand and the Chinese industrial award.

He also put forward ardent hopes and constructive suggestions for the future development of Bosideng.