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Culture Creates Brand And Fashion Value

2011/6/4 10:32:00 48

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In the 2011 China (Qingdao) International Fashion Week "turtle dragon" Cup first children's costume model Grand Prix, more than 3000 healthy and lively children from all over the world are dressed up, showing their own demeanor in the competition.

Zhang Chongwei, chairman of the Qingdao BMW special Clothing Co., Ltd., who was the first child modeling competition in the history of the island, was unable to help laughing and laughing.

In addition to being infected with children and parents who are immersed in happiness, what makes Zhang Chongwei happier is that his innovative design of brand management culture not only lets consumers remember the unique animal image of "tortoise dragon" which is full of spirit in joy, but also lets the first second consumers of children's clothing brand realise the fashionable and fashionable values of "turtle dragon" children's wear brand through this experience and dissemination activities of aesthetic culture.

The fashion force that can not be copied

As an early part of China

Clothing design

Zhang Chongwei, a professional top student, worked in the Qingdao textiles import and export company. His unique vision and outstanding professional design talent were brilliant in the textile import and export company.

In the foreign trade, Zhang Chongwei has more opportunities to contact foreign clothing brands. When he finds out that the more than 100 children's clothing products launched by two companies in Italy every season, they are deeply sorry for their beautiful designs without any suspense being approved by consumers.

As a big country of garment manufacture, why can't we design a more fashionable and beautiful fashion dress than abroad, and use the Chinese children's clothing brand to serve the 300 million children in China? A sense of responsibility is invisible to his heart.

After coming out of the import and export company in 1999, Zhang Chongwei became the BOOMART brand in the UK.

Chief designer

In the wider field of design innovation practice, we always carry out the dream of creating our own children's clothing brand.

With his accumulated experience, capital and a young and hot heart after 10 years of graduating from school, he founded BMW Qingdao Garments Co., Ltd., while designing and operating the "BMW special" of men's clothing brand, successfully introduced the European children's wear brand "tortoise dragon" in 2005, and registered it in China.

　　作為一個(gè)對(duì)產(chǎn)品時(shí)尚設(shè)計(jì)文化了如指掌的設(shè)計(jì)師來說，張崇偉用自己獨(dú)特的視角研發(fā)童裝產(chǎn)品，以流行的色彩圖案、環(huán)保面料為主線，運(yùn)用最先進(jìn)的染織、繡花、印花等工藝手段，制造高品質(zhì)童裝的同時(shí)，調(diào)動(dòng)起自己全部的才情，圍繞打造一個(gè)獨(dú)具文化內(nèi)涵、生動(dòng)品牌形象、精美商品結(jié)構(gòu)、全新生活方式的童裝品牌目標(biāo)，將多種流行元素創(chuàng)新手法融匯在一起，他創(chuàng)辦了自己的動(dòng)漫創(chuàng)意文化公司，首先推出了性格鮮明、才智雙全的動(dòng)物“龜龍”以及“龜龍Q弟”、“龜龍Q妹”等動(dòng)漫形象，并以動(dòng)畫形式向少兒消費(fèi)者和家長(zhǎng)傳播“龜龍”色彩斑斕的夢(mèng)幻生活，營造出了兒童心目中的價(jià)值象征，然后將設(shè)計(jì)研發(fā)的“龜龍”童裝以動(dòng)漫文化衍生品的方式推向市場(chǎng)，通過影視文化與時(shí)尚商品相互襯托、相互結(jié)合模式，張崇偉的童裝品牌在市場(chǎng)上迅速形成了一種征服力強(qiáng)、

The fashion force that can not be copied.

Millions of years in product development

Entering the market, we can fight for the position and strengthen Zhang Chongwei's lead by tortoise brand.

Children's wear market

Confidence.

Zhang Chongwei deeply studied the consumption characteristics of children, which were integrated into the unique group of parents. After carefully positioning the consumption demand of the children aged 3 to 12 years, the children's parents' aesthetic culture was carefully studied. The children's children's parents' aesthetic culture was used to make their children's childhood from the "turtle dragon" brand culture with their healthy, energetic, refined and refined European fashion products, and to integrate their dreams and hopes for the next generation into the fashion brand of Toronto, and put them in the children's consumption behavior.

Zhang Chongwei believes that to change the gap between Chinese children's fashion and developed countries, we must first innovate the traditional mode of children's consumption groups to acquire fashionable culture, constantly activate children's consumption needs in their operation, and make children's fashion as a new generation of moral education textbooks for innovation and development.

To this end, Zhang Chongwei takes the demand of children's fashion as the driving force for the development of enterprises, and builds a brand research and development center in Qingdao and Shanghai with an annual investment of millions of dollars in product research and development funds. The top ten fashion designers in China invited Chen Wen to join and lead the Shanghai R & D center, combining European fashion elements, designing and developing clothing products with unique Chinese and Western cultural characteristics, and enhancing the brand's innovation rhythm.

"Turtle dragon" is not only a children's wear brand, but also an animation title. "Turtle dragon" children's wear brand is one of the derivative products around the development of animation culture. The 25 episode of the first season of the cartoon "tortoise dragon legend" is being produced. "Turtle dragon" is becoming a well-known brand of children across the industry. It has invested heavily in the development and promotion of Toronto brand art image, and has been constantly marketing tortoise animation culture, turtle dragons animation doll products and related derivatives.

In October 2010, on the state-level authoritative fashion culture publishing platform of China International Fashion Week, Zhang Chongwei took "turtle dragon legend" as the theme background. In the happy turtle dragon children's paradise, through the series of products such as "happy jungle" and "holiday PARTY" and the ornament of "tortoise dragon" mascot, a high profile released the 2011 spring and summer fashion trend of turtle dragon's children's clothing brand. While showing children's innocence, joy and fashion, family atmosphere and life atmosphere of the times, the fashion spirit of Toronto brand was widely spread to the society.

In order to enhance the brand sentiment of the brand consumer group, Zhang Chongwei did not draw lessons from it before. He founded the first domestic fashion model selection Grand Prix in China in the 2011 China (Qingdao) fashion week, which is known as the "Oriental Switzerland" in Qingdao. Through the fashion experience of turtle Dragon brand aesthetic education culture, the children's clothing consumer group realized the fashionable charm of "turtle dragon" children's clothing brand.

At present, the "Toronto" marketing network is rapidly spread across important business circles in Beijing, Qingdao, Harbin, Urumqi, Shenyang, Guangzhou, Hangzhou, Chongqing, Chengdu and other places, and exported to countries such as Britain, the United States, Germany, Holland, Denmark, France, South Africa, South America, China and other countries.

In 2010, "turtle dragon" brand children's clothing was rated as one of the ten most trusted trademarks of Qingdao's textile and garment industry.

"Now children are happy, because there is a spiritual fashion of tortoise dragons in their lives."

The parents of a child model said happily.