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Who Is Your Domain Name? Nearly 7 Of Garment Companies Take A Wait-And-See Attitude.

2011/6/5 11:05:00 48

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Domain Name Nearly 7 Clothing Enterprises Wait And See

Phenomenon

Famous enterprises or trademarks have been snatch as domain names.

stay

network

Under the powerful flapping and scouring of the economic boom, the Internet has become the cry and action of the vast textile and garment enterprises.

And having the right domain name is the first step for enterprises to integrate into the network economy.

The so-called domain name registration is a kind of network language. It is a way to solve the problem of web address correspondence in the Internet.

Specifically, if a website wants to run on the Internet formally, it can be found by others. First, it must have an independent domain name. Just like a family, every domain name on the network is unique. There will not be two or more websites in the same domain.

In view of this, for an enterprise that wants to make the product bigger and stronger, an independent domain name is indispensable.

Domain names are to be purchased. Different domain names are different in price.

That is to say, the domain name is a relatively limited resource on the Internet. The value of the domain name will gradually be taken seriously with the popularization of the network and the increasing number of registered applicants, and the price will further improve.

Previously, some well-known enterprises, brands and other domain names were rob, such as the Beijing Olympic Mascot Fuwa, the relevant domain names were scramble.

Because well-known domain names are already the object of many people's mouth watering, enterprises must pay a higher price to get the relevant domain names.

Investigation

Domain name assets attracted initial attention

from

domain name

The related events triggered by registration emerge in endlessly, so how to select, acquire and manage domain names is the research content of enterprise domain name strategy.

Enterprise domain name strategy has become an important part of enterprise intellectual property strategy and enterprise strategy in the Internet age.

How do you protect your business domain name?

Of the 6200 garment enterprises, 24.59% of the enterprises believe that the registration of domain names is very necessary, and have completed the registration of domain names; 5.70% of enterprises said there was no need to open domain name registration; 69.71% of enterprises also expressed a wait-and-see attitude.

This shows that some clothing enterprises in China already have a considerable network brand awareness, and before this, affected by the global financial crisis, SMEs are faced with bottlenecks in sales, cost and so on. Low cost network marketing has opened up a new sales path for enterprises.

Therefore, domain name registration has both brand value and use value. It will become a competitive network asset for enterprises, and there is still much room for improvement.

In domain name suffix, 34.11% of garment enterprises will choose.Net, 47.85% of enterprises will choose.Com, and 18.05% of enterprises will choose.Com.cn.

In naming domain names, 14.98% of enterprises will choose some unique names. 33.88% companies will choose a domain name that can be easily remembered and control its spelling length. 17.92% of the enterprises will choose a domain name that can represent the industry. 25.24% of the enterprises will choose the Chinese and English abbreviation of the enterprise name, 5.21% of the enterprises will choose the registered trademark of the enterprise, 2.77% of the enterprises will choose the Chinese and English content consistent with the advertising language of the enterprise.

This shows that companies use a company name pinyin or English abbreviation in a large proportion.

On the other hand, it confirms the usual considerations and practices of enterprises in choosing suffixes.

Here is another question. How will enterprises protect the domain names after registration?

25.05% of enterprises will choose domain name registration service providers, 24.93% of enterprises will register domain names for many years, 25.05% of enterprises will pay attention to domain name renewal periodically, and 24.97% of enterprises will be more concerned about domain name information protection.

No matter what methods these enterprises use to protect domain names, it has already indicated that the domain name assets of enterprises have attracted wide attention.

Analysis

Enterprises should protect the brand assets in the whole network.

Domain name as the number of the network, in addition to playing an important role in network identification, the enterprise domain name also has the role of representing and promoting enterprise brand, which is an important part of enterprise brand equity.

Based on the rapid development of e-commerce in China and the booming Internet market, it is also important for Chinese enterprises to protect the network brand.

But in the survey, the reporter found that 4.56% of the enterprises in order to develop e-commerce, spend one thousand or two thousand yuan to register the domain name, 17.59% of the enterprises believe that the completion of domain name registration is OK.

No matter what is right or wrong, many enterprises have no attitude towards registered domain names, and no sense of corporate network brand.

Of the enterprises registered in the domain name, 17.92% of the enterprises believed that investing more than 10000 yuan in the domain name could be done without spending too much money, while 58.47% of the brand enterprises set up professional departments to manage the domain names and maintain their brand assets. 23.94% of the enterprises would Commission professional companies to help them manage related assets such as domain names.

Obviously, enterprises attach different importance to domain names.

In view of this phenomenon, professionals claim that the trademark rights owned by enterprises do not mean that enterprises have the right of network identification at the same time. As long as others prove their goodwill registered, enterprises will not be able to win back the controversial domain name and website brand.

Brand equity should be formed by the whole network protection of "trademark + domain name + website resources".

The content of brand protection that enterprises want to carry out is pformed into the protection of intellectual property rights contained in brands, namely, the protection of intellectual property rights such as brand names, trade names, goodwill, patents, trade secrets, domain names and so on.

Enterprises should take measures.

protect

Their domain name rights are not infringed illegally.

Some experts pointed out that the most important thing is to register in time with their trademarks, font names and other related domain names.

In particular, we should pay attention to the defensive registration of domain names, and unify registration of trademarks, trade names, brand slogans and domain names. We should pay special attention to registering all kinds of main domain names and their derivatives or similar domain names or domain names in different categories, and establish a complete domain name.

defense

System.