The Cost Is Up &Nbsp; &Nbsp; The Summer Wear List Is A Little Expensive.

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"The main reason is that the price of cotton has risen, the cost of production has increased, the price has increased, and the selling price has increased. An ordinary T-shirt has gone up by seven or eight yuan."

Xiaoxia said.

Miss Zhang, a 25 year old Anhui man, specializes in men's casual pants and has many years of experience in clothing sales.

When it comes to why the price of summer wear is generally rising, she says, "cotton prices have gone up too much last year. Besides cotton, pportation costs and labor costs have gone up.

Our trousers are made by looking for a garment factory in Guangzhou. The cost is increased and the price comes up naturally.

"It took a long time to buy this T-shirt. The price of this T-shirt is usually 29~39 yuan, and some even reach 49 yuan."

In Beijing Dahongmen clothing trade city, a female customer walked a lot of shops to buy this dress that she thought cost-effective.

Take a look at the department store, the reporter interviewed found that sales promotion activities such as discounts and special sales at the end of the season were ahead of schedule, and many brand stores displayed the brand of "new products listing * x discount".

However, some consumers are still complaining that the price of some brands is still very high after the discount.

"This year's summer wear prices generally rise, our brand is no exception, as to how much increase, it is not convenient to disclose."

A brand store's shopping guide says so.

Although the price has gone up, the reporter sees that consumers who buy the brand still have more.

A young male customer bought the latest brand of summer wear and said, "I always wear this brand of clothes. It has become a habit and is very comfortable to wear."

"This is the attraction of the brand. When a brand can attract consumers, they will become loyal followers, but the price is the next."

The brand's shopping guide said.

According to the National Bureau of statistics CPI (consumer price classification index) data, 1~4 month clothing consumption price index of the national residents increased by -0.2%, 0.4%, 0.8% and 1.4%, respectively.

In the context of the overall rebound in garment industry and high manufacturing costs, or the initiative or passivity, the whole industry has set off a price surge.

Compared with the products in wholesale market, the price rise of brand clothing seems reasonable.

As early as the beginning of this year, Zhou Shaoxiong, chairman of the seven wolf wolf clothing company, said that the increase of clothing products this year will be over 10%.

In fact, this is just a very conservative statement of listed companies.

According to the majority of the industry analysis, the average increase of brand clothing this year is at least 20%, and at least two insiders of the first line brand clothing privately revealed that its brand sales price rose by more than 30%, and some of the rising brands were even up to 35%.