Shenzhen Limit Price Reappearance Overnight Queuing &Nbsp; Price Is Just A Diving?

In June 4th, Shenzhen merchants real estate (000024) (000024, SZ) view garden project was priced at 3000 yuan below market expectation. Open sale To attract hundreds of buyers to queue up overnight.

Informed sources said, after the investment view garden project due to the government price limit, has not received the pre-sale certificate, and finally the 12000 yuan / square meter low price entering the market news, once aroused strong concern in the industry.

In fact, since the implementation of the price limit order by the Shenzhen municipal government in May, the city was full of limited price flats. Under the price fixing policy, developers and policy The game between them has begun slowly.

3000 yuan lower than market expectations.

On the eve of the Dragon Boat Festival holiday, a 12080 yuan / square meter project will be opened in June 5th. news Spread in the industry.

It is understood that the first batch of units launched by China Merchants real estate is the 6 and 7 buildings of the Guanyuan project, with a total of 504 units, including 90 square meters, 140 square meters and 160 square meters. .

In June 4th, investment outlook Garden opened ahead of schedule. On the morning of the opening day, a large number of buyers queued up to buy houses until the opening of 9 a.m., and hundreds of people gathered at the sales site.

According to "daily economic news" reporters understand that, because of the large number of buyers, developers will open the average price mentioned 13 thousand ~1.4 million / square meters, but 90 square meters of small apartment is still swept away by buyers, leaving only a few 140 square meters and 160 square meters of large family housing.

Statistics show that the investment View Park is located in the international residential area of Guanlan lake, Baoan, and is separated from the Guanlan high tech park. It is another luxury project in the local area after the investment. The project covers an area of 147 thousand and 600 square meters, with a total construction area of 222 thousand square meters. It is developed in two phases, and plans to build 81 residential buildings, including villas, high-rise, multi-storey, kindergartens, comprehensive cultural activities centers and commercial projects.

Last year, Lanyuan project of investment real estate reached a price of 14 thousand ~1.5 yuan / square meter at the later stage. In the industry, it was estimated that the higher View Park project should be above 15 thousand / square meter, but the project was nearly 3000 yuan lower than the market price.

As a few real estate projects in the Guanlan District of Shenzhen, why will the view garden project be sold at a low price? In this regard, Liu Ning, director of investment real estate, told the "daily economic news" reporter: "because of market regulation, many enterprises need to withdraw funds, and there is competition among the same types of real estate. The price of surrounding buildings is estimated to be between 13 thousand and 14 thousand yuan."

As a matter of fact, in view of the government's price limit order, the investment garden project is somewhat helpless. Prior to this, the original plan for the opening of business park in 4~5 months this year has not been granted the pre-sale certificate because of the government's price limit order, and it had to be postponed.

For the impact of the price limit order, Liu Ning's argument is that as a central enterprise, the investment real estate company should fulfill its social responsibilities and will not sell it.
　

House price drop is just a "diving"?

Under the price limit, the average price of newly opened real estate is down, and the profits of developers are seriously squeezed.

Statistics show that the floor price of the investment real estate in 2006 was only 3330 yuan / square meter, because 15% needed to be provided to the government for low-cost housing, so the actual floor price was 3918 yuan / square meter.

Insiders of the investment real estate complained in an interview with the media that because of the price limit policy, the current price has "basically not much profit".

Investment real estate is still "not much profit", for the surrounding floor price of up to more than 9000 or even tens of thousands of developers, the price limit will be a "fatal threat."

It is reported that a villa villa next to the view garden is expected to open the model room at the end of this month and will be opened for sale. The cost of the project will exceed 10000 yuan per square meter.

The relevant person in charge of the project told reporters that "the price of 12 thousand yuan is only enough for the cost of land price. We can not sell it. I hope the government will consider it." It is revealed that the price of the project must be higher than that of the business park.

It is understood that, as with the investment outlook Park, the property was also allowed to be pre-sale due to the Shenzhen limit order and has been postponed until now.

In fact, since the implementation of the "price limit policy" in Shenzhen since May 1st, the price limit has been fully covered in May.

In May 28th, the average price of Jinxiu Garden in Longhua, Shenzhen, was less than 20 thousand yuan / square meter, with a minimum price of 16 thousand yuan / square meter, and the original planned 24 thousand / m2 opening of the water Pavilion spring, the final price limit should not exceed 21 thousand yuan / square meter. Prior to this, the new opening projects such as Zhonghai Kang Cheng international, Wanke Qing Lin trail, Jia Zhao Ye Da Hui and sagacity court were all "limited".

However, after the price limit, the reporters also found that the developer's new opening project adjusted the sales order: first, selling lots of bad projects, and then selling lots of good projects.

The result of the price limit is that in May, the average price of Shenzhen's first hand commercial housing was 15262 yuan, compared with April, the decline was as high as 24.8%.

But many people in the industry believe that every time developers launch price fixing flats, they will attract buyers to rush to buy. It can be seen that the fall in housing prices due to price limits is just a phenomenon of "diving" in the property market, and the price fixing policy can not play a role in lowering house prices.

Wang Haibin, chief analyst of the World Alliance Real Estate (002285) market research department, also believes that developers will give buyers a shot at the price cuts, which means that there are just a lot of needs. He expects that once the policy is relaxed, prices may rebound again.