Li Na Has A Commercial Value Of More Than 200 Million &Nbsp; Domestic Enterprises Need To Be Cautious About Car Endorsements.

The French Open tennis tournament, known as the performing miracle, is the 29 year old Li Na.

After Roland Garros won the title, Li Na became the first Asian champion to win the tennis Grand Slam championship. He is also known as another Chinese sports "business card" after Yao Ming and Liu Xiang, and a new round of commercial games behind him will soon be staged.

Commercial value directly to Yao Ming

It is reported that won the French Open champion, Li Na won nearly 11 million 400 thousand yuan in the bonus, the world ranking rose to fourth place, and with a total career bonus 41 million 890 thousand yuan, ranking the first prize in the WTA season.

As a result, Li Na's commercial value will soar in geometric progression. Insiders believe that Li Na's endorsement fee will exceed at least 200 million yuan this year.

Although previously

In 2009, Li Na signed a contract with Nike. According to an insider, the contract gave Li Na Limited Business returns.

In the first half of this year, a Canada Company named SpiderTech asked Li Na to endorse millions of yuan.

Since then, Li Na has become a spokesman for the world's leading retailer Haagen Dazs and the top Swiss list of Rolex.

The industry pointed out that only Rolex endorsement, it brought Li Na at least tens of millions of yuan income.

Li Na's commercial value will skyrocket after the French Open.

The industry pointed out that with the Grand Slam title, Li Na's endorsement fee for Nike will be raised to around 20 million yuan in the future.

It is estimated that only the current endorsement fees and bonuses, Li Na's total revenue will soar to 30 million 870 thousand yuan. In the 2011 Forbes China celebrity list, it will surpass Liu Xiang and Yi Jianlian, becoming the second highest player in the list, and is expected to challenge Yao Ming in 2012.

The industry said that the domestic market is likely to bring Li Na nearly 100 million yuan of business income.

Yao Ming's international influence is based on his performance in the NBA arena, but so far, Yao Ming has always lacked a championship title.

Comparatively speaking, tennis has a large audience in western countries, and Li Na has won the title of Grand Slam champion. Yao Ming lacks this level.

Enterprise choice

After winning the title, Nike's stores began selling posters, which were sold out in a short time, and more fans expressed their desire to buy the yellow T-shirt worn by Li Na team.

As Li Na's brand sponsor, Nike will undoubtedly usher in a good harvest season.

For the sponsors, even if Li Na wins the second runner up, it will bring huge business benefits.

Before the start of the French Open, Nike has promoted Li Na as a typical image in its women's series marketing activities. There has been a close relationship between the brand and the spokesperson. After winning the championship, Nike has launched the related advertising and products with a very fast hand.

However, for sponsors, it is now a harvest season rather than an investment opportunity.

Although many local brands extend olive branches to Li Na, domestic brands need to be cautious in choosing Li Na's endorsement.

"Tennis's recognition in China is not high for the time being. Most of the domestic enterprises are not very profitable at the moment, and the high price is easy to win."

Ye Feng, an enterprise strategy and brand marketing expert, pointed out that

Although Li Na has already become a hot topic at present, but now Li Na is facing the older restrictions. Whether the future play will be stable will make the sponsors who are not strong enough to take a big risk.

According to usual practice, after winning the championship, the endorsement price of athletes in China naturally rises.

"This is easy to cause high investment."

Zhao Yu, a strategic consultant at the Consulting Department of sports Consulting Co., Ltd., pointed out that once the competitive level falls, enterprises will suffer heavy losses.

In addition, these brands can not build a good brand relationship between Li Na and the brand.

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The winning title will make Li Na an image of many brands looking forward to emerging in the international market or developing the market.

Zhao Yu pointed out that, because IMG, a sports agency of Li Na, as an international top brokerage company, has chosen a relatively international brand endorsement line for Li Na. Whether Nike or Haagen Dazs, at least on the Chinese level, it has the top-level and international attributes.

From a short-term perspective, Li Na is more likely to become an international brand of Sinicization.

"It's too early to talk about Li Na's commercial influence."

Zhao Yu reminded, "because the influence of the French Open champion is relatively limited, in other words, the net is not perfect enough, and now the women's tennis circles belong to the age of heroes. Taking a grand slam is not so absolute. Even the world's first is difficult to explain."

Li Na said that after the French Open won the championship, she would not return to China for the first time. She has quickly shifted her focus to Wimbledon about two weeks later.

"Li Na's strength needs to be further confirmed in Wimbledon and the US network. At the present stage, it is a little careless to pay attention to its soaring value."

Zhao Yu told reporters.

In addition, it is worth noting that the development of commercial value of women tennis players needs more than just ball games. Appearance and stature are also crucial factors. If a brand can truly discover Li Na's brand fit at the female level, it will achieve greater success.