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    Manager Of Lu Hua Public Relations Company Was Charged With Damaging The Commercial Reputation Of Golden Dragon Fish.

    2011/6/7 14:16:00 41

    Crime Of Damaging Commercial Reputation By Lu Hua Public Relations Company


    "Golden dragon fish, a fish that causes disasters", the author was accused of damaging commercial reputation.


    A golden dragon fish, a fish that brings disaster to the country and the people, has been bubbling with excitement on the Internet. This article refers to the use of "harmful" genetically modified soybeans in the edible oil of the golden dragon fish, which "poisons" the health of the Chinese people, and calls on Netizens to boycott the Golden Dragon. However, the net post of more than 800 words leads to a criminal case: (Shenzhen) Nanshan procuratorate filed a public prosecution against the author, Guo Chenglin, on the crime of damaging commercial reputation. Yesterday (June 6th), the Nanshan court heard the case. Defendant Guo Chenglin denied the charges in court, insisting that he appealed for the public interest.


    The collegial panel composed of the presiding judge and two people's jurors completed all the trials after nearly 4 hours of trial. Litigation procedure The court will be adjourned and the decision will be made. The South China Sea oil industry (Chi Wan) Limited also commissioned lawyers to participate in the trial. We will continue to pay attention to the trial process.



    "Case replay"



    Net post: one stone stirs up thousands of waves.


    The defendant, Guo Chenglin, is 32 years old, a native of Shenyang, Liaoning, and has a bachelor's degree. Before the incident, she was in Beijing. Marketing Director of project management, Consultancy Management Ltd. In September 15, 2010, he posted the post of "golden dragon fish, a fish for the country and the people" in Tianya community forum and his blog. It immediately attracted the attention of netizens and was heavily clicked and reprinted.


    In October 11th last year, Nanshan Public Security Bureau investment station received a report from the head of the Nanhai oil industry (Chi Wan) Company of the district enterprise. It was reported that someone had issued false information on the Internet for the production of golden dragon fish oil products, resulting in adverse effects.


    After receiving the report, Nanshan public security sub Bureau quickly formed a joint task force to carry out investigation and evidence collection. The police of the ad hoc group quickly locked down. Criminal suspect And the suspect Guo Chenglin was arrested in Beijing in October 23, 2010. In November 30th, Guo Chenglin was arrested on suspicion of damaging commercial reputation.



    "Trial confrontation"



    Public Prosecution: the accused acts as the "gunner" of others.


    The Nanshan procuratorate alleged that Guo Chenglin, the defendant, was appointed to Beijing in 2004 to be the manager of Marketing Management Consulting Co. Ltd. In August 2010, the company signed a "marketing strategy consultation agreement" with Shandong Lu Hua group. The Lu Hua Group commissioned the company to provide the marketing plan of Lu Hua nut oil and pay 1 million 800 thousand yuan for the service fee of the company. The company appointed Guo Chenglin to take charge of the project.


    After taking over the project, Guo Chenglin led the project team to communicate with the relevant personnel of Lu Hua group. Guo Chenglin, according to Lu Hua's introduction, extracted the main competitors of Lu Hua, the existence of genetically modified products, affecting the fertility, using the chemical leaching method to extract residual carcinogens, and destroying the soybean industry chain. In addition, the article wrote "the dragon fish, a fish for the country and the people". It was sent to Tianya forum, Sohu forum and Guo Chenglin's own QQ blog in September 15, 2010. After being assessed by Shenzhen Zhong Heng trust asset limited, the loss of the South China sea oil industry (Chi Wan) Limited was RMB 580 thousand yuan.



    Defendant: I am posting for the public interest.


    "I sent this post in order to alert the Internet users to the potential harm of genetically modified foods, and appealed to government departments to stop the pace of commercialization of genetically modified organisms." Yesterday (June 6th) morning, Guo Chenglin sat in the dock telling the original intention of his post. Guo Chenglin with a pair of black glasses is clear thinking and eloquent. He said he had a working relationship with Lu Hua company, but it was not because of economic benefits that he helped Lu Hua attack his competitors. Why are we pointing at the golden dragon? Guo Chenglin said the golden dragon fish is the largest producer of GM edible oil in China. Its edible blend oil occupies half of the market, and it points more to the dragon fish.



    Lawyer: the evidence is not fabricated.


    Kang Xiaoyue, director of Guangdong Wanshi law firm, served as defense counsel for Guo Chenglin, and he pleaded guilty to Guo Chenglin in court.


    Kang Xiaoyue lawyers said that the main facts cited by Guo Chenglin in the net article were substantial evidence that Guo Cheng Lin had fabricated nothing. Guo Chenglin talked about the potential harm of genetically modified foods to the human body. When it comes to the collapse of China's soybean industry chain, it is not alarmist, but is widely recognized by many experts and scholars and ordinary people.


    "Guo Chenglin's article has not damaged the reputation of the golden dragon fish. An article that worries the nation and the people can not damage the reputation of any real strong brand. As a big brand, it needs to be responsible to the people, responsible for history and responsible to the nation." He believed that a real brand should contain the voice of criticism and discussion, instead of using its powerful resources to criticize and urge relevant departments to ban and punish when criticized.



     

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