Keep About 8000000000 Shoes A Year To Cross Sichuan.

The word "barrier" is a bit strange, but it was heard in Shanghai International Leather Fair, China International Footwear Fair and international fashion show a few days ago.

Mcgod, the director of the Asia Pacific Leather Exhibition Company, is one of the organizers.

In his view, China's footwear industry must expand its market share in the world and break through the existing obstacles and obstacles.

At this exhibition, we can clearly feel that breaking the barrier is also necessary for Sichuan.

Otherwise, it is not easy for the Chuan Chuan leather industry to keep the sales revenue of about 8000000000 yuan a year.

To increase the added value, cross the low profit barrier, "Sichuan shoe industry in Chengdu, Chengdu shoe industry in Wuhou."

On the 5 day, the slogan appeared for the first time at the international exhibition.

More than 80% of shoemaking enterprises in Chengdu are concentrated here, and shoe making enterprises reach more than 600, involving more than 3000 enterprises in footwear related industries.

The annual output of leather shoes reaches 80 million pairs, and the output value reaches 5 billion yuan.

In the words of Zhang Shuhua, director of the China Leather Association, the outstanding achievements of Wuhou women's shoes at home and abroad signifies that Western China's regional brands have challenged the eastern regional brands.

However, from the overall perspective, the strong pattern of the East has not changed much.

In the first half of this year, 1 billion 260 million pairs of leather shoes were produced in the whole country, and nearly half of them were made in Wenzhou alone.

And Chengdu Hou Hou "Chinese women's shoes city" adjacent to, is "China's western shoes city" Chongqing Bishan, China's women's shoes production base Guangdong Huidong.

People in the industry believe that although profits can be made on the scale, they have to rely on high value-added products to survive in competition.

According to Zhang Shuhua, low-grade products have shown signs of fatigue.

In the first half of this year, the output of leather shoes increased by 13.8% over the previous year, but the growth rate dropped by 2% compared with the same period last year.

At the same time, the export growth of footwear industry has dropped markedly, and 670 million pairs of genuine leather shoes have been exported, down 1.7% year-on-year.

Against this background, 8 million 210 thousand pairs of footwear merchandise imports, an increase of 35% over the same period.

Mcgod's analysis shows that the EU's friction with China's footwear industry has been increasing since last year, and China's export tax rebate and RMB appreciation have been reduced.

Foreign footwear products continue to pour into the country, export is down, competition in the domestic market is bound to intensify and profit margins are narrowing.

Therefore, according to mark's view, the footwear industry in Sichuan must occupy a low position in the whole country, and the profit barrier must be too low. The development of high value-added products is an inevitable choice and should be accelerated.

Deyang's Desalle, Ting Jiang chemical industry, Leshan Zhen Zhen leather, as a representative of Sichuan leather chemical company, also set up a booth.

According to Li Kaihua, executive vice chairman of the leather society, these enterprises are now in a certain foundation in the whole country.

In the future, the growth of leather industry in the whole province will be borne by them to a large extent.

On the morning of 5, on the morning of the morning of the morning, the product conference of Xinji, Hebei was held at Shanghai Binjiang Hotel, when the enterprises in the province were busy receiving talks with merchants.

The mayor of the city is proud to announce that as a county-level city developing leather, it already owns a sewage treatment plant which handles 100 thousand tons of sewage every day and handles more than 30 thousand tons of tannery sewage treatment plant daily.

The environmental protection industrial processing zone built by the United Nations has invested 68 million yuan successively.

Michael and Zhang Shuhua agreed that with the continuous improvement of environmental protection requirements, environmental protection requirements for shoes and leather heavy polluting industries can only be stricter, both at home and abroad.

Environmental protection is not up to standard, it will be very difficult to survive in the market. Sichuan leather chemical enterprises can not ignore environmental protection requirements, whether new or pformation.

On the morning of the 5 morning, on the morning of the morning of the morning, on the morning of the morning of the morning, on the morning of the morning of the morning, on the morning of the morning of the morning of the morning, on the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of, the 854 square meters exhibition area of the large scale scroll with "leather capital Xinji" gathered in three famous Chinese leather goods, including "Dongming", "deer deer" and "Shulan", and 29 products of enterprises were allowed to wear "China's real leather signs" on the market. The exhibition hall of the four exhibition hall

As a county-level city, there are 1105 leather enterprises, and 30% of farmers' pure income come from leather industry, with annual sales revenue of 9 billion 100 million yuan.

The city has become Asia's largest sheepskin tanning base.

More than 330 tanning enterprises have been selling direct markets in Russia and Eastern Europe. 8 companies have registered marketing companies in the United States and Canada, and 21 enterprises have entered the European and American markets.

In view of this, we only have two enterprises in Chengdu Province: Li Shen Industrial Co., Ltd. and Chengdu LAN Brand Industrial Co., Ltd.

In the 6 China Leather leading footwear enterprises and 8 Chinese leather shoes kings, Sichuan enterprises have not seen their names.

There are only two Chinese leather shoes in Sichuan. This shows that the technological content of Sichuan leather enterprises needs to be improved, and the task of creating famous brands is still very arduous.

In this regard, Sichuan leather research strength is worth looking forward to.

At this exhibition, the Sichuan university student material and Leather Engineering Department is the only university to set up an exhibition booth.

As early as 1999, the China Leather Industry Association set up a bronze statue for Prof. Zhang Quan, a famous leather chemist and educator.

The Department has a Key Laboratory of Leather Chemistry and engineering, Ministry of education.

The discipline of light industry technology and engineering has obtained the right to grant first level doctorate degree, and Leather Chemistry and engineering discipline has been included in the National 985 project innovation platform construction plan.

With the help of scientific and technological strength, he has increased the technological content of products. Compared with other regions, the advantages of Sichuan enterprises are unparalleled.