Double Stars Enter The "High-End Market"

In recent years, the two star group has actively grasped the changing trend of the market and consumer groups, strengthened confidence, actively developed high-end footwear products, and seized the high-end market, so that the double stars have stepped up the pace of shopping malls and large image chain stores in Beijing, Wuhan, Changsha, Nanjing, Ningbo, Ji'nan, Shenyang, Taiyuan, Tianjin and other places, showing a strong brand image and promoting the development of the double star footwear industry in the fierce market competition.

According to the manager of Binxing group, with the expansion of the urban area in recent years, the consumption area has undergone great changes, and many business districts have consciously upgraded.

At the same time, great changes have taken place in China's consumer groups. Especially after the majority of rural youth go to work in cities, the core and key point of market operation should be in cities, counties and urban fringe areas.

Therefore, the two star group will take the opportunity to launch the enterprise development strategy of "enter the high-end, sell the brand" in a timely manner, increase the intensity of "enter the high-end, sell the brand and enter the high-end market", encourage the production and market frontline officers to twist into a rope, strive for progress, seize the high-end market, and strive for the development of the national brand.

The double star advanced into the high-end market and adopted the strategy of "five positioning and one management": first, setting up the business circle and achieving the "three occupation", that is, occupying the high-end market of the city, occupying the high-end market of the county seat, and occupying the high-end market of the urban and rural fringe.

The two is to make good products.

The subarea sets the product in place.

The three is to set a good location for development.

Meet the characteristics and requirements of high-end market.

The four is to set the price level.

It is image, product and price level.

The five is to set a good image.

Pay attention to the external image of the product, namely, the workmanship and style, and also pay attention to the inner image of the product -- quality; pay attention not only to the appearance of the chain store, but also to the interior decoration of the shop; pay attention to the image of the famous brand of double stars, and pay attention to the image of the gold content of the double star brand, so that we can bring high-grade shoes with high-grade shoes, bring high-end products with professional and series products, and promote the operation of high-grade products with good image and service.

At the same time, the leadership of the double star recognizes that market competition is ultimately the competition of management, and who can manage and survive and develop. Therefore, they have built nearly 20 large logistics distribution and management centers in the whole country, which not only do well in the network supply of high-end products, but also continuously strengthen the supervision and management of the network, strict system, strict standards and strict inspection.

The implementation of the strategy of "five positioning and one management" has gradually made the "double star market" line "sell quality, sell grade and sell culture", greatly enhanced the recognition, reputation, reputation and dependence of the consumers on the double stars, and achieved a substantial increase in sales revenue of high-end footwear products including professional basketball shoes, professional badminton Mao Qiuxie, professional football shoes, professional running shoes, professional electrical shoes and so on, and accounted for nearly 2/3 of the total sales revenue of the double star shoes, which effectively enhanced the brand name of the twin stars and enhanced the competitiveness of the double star brand.