When Can Children'S Home Textiles Compete?

During the children's day, reporters saw a video on TV.

Bought as a baby bedding.

Up to now, the home textile industry has more than ten years of development history, but the baby home textiles has not been greatly developed.

Usually infant products are centralized and unified sales, and lack of industrial segmentation.

In the children's products area of the major shopping malls, the reporter saw that the sales of children's clothing and toys far exceeded that of the baby household textile products.

Shopping mall executives said that the mall did not pay much attention to baby home textiles, because there were few brands that specialize in this area, such as Li Ying Fang and other well-known brands covering all types of baby products, from clothing to home textiles to bottles and other daily necessities.

Store counters are often asked by consumers how to buy more baby bedding.

Because shopping malls offer fewer products and are usually expensive, some parents choose to buy cloth and make them.

A consumer said: "through the mouth to mouth between parents, I know there is a baby bedding shop in anmen, Beijing.

In fact, it is not exclusively for baby products, but for fabric sales, but there are many people who do it, and gradually they have word of mouth.

In the field of home textile professional market, those mature home textile brands with good reputation and large market share are rarely invested in the production of home textile products for infants and young children.

A few years ago, some brands had made baby cots in short time, but they had quietly withdrawn because of low returns.

Since then, there are not many people competing in the home textile market.

In fact, there is a great demand for baby textile products.

According to Yang Zhaohua, President of China Textile Association, 6 million newborns are born every year.

Because babies are delicate and fragile, they need a wide variety of pillows and pillows. Some families even have to prepare more than ten kinds of home textile products for infants, including all kinds of sleeping bags, blankets and blankets of various materials, pillows with various inner cores, and suitable for the head development of infants at different times.

These products sell for thousands of dollars, so the annual household textile market is 2 billion 500 million yuan.

Expensive is good?

Since most families now consist of 6 adults and 1 children, parents attach great importance to the next generation and are not stingy at the expense of infants and young children.

"All efforts are made to earn milk powder money."

On the one hand, the prices of infants and young children are generally very high, and the cost of infants and young children is large. On the other hand, we can see that parents attach importance to infants and young children, and are willing to exchange high prices for safe and profitable products.

Sun Fengqin, chairman of Inner Mongolia Xinlong cold proof products factory, said: "in my daily life, I often find that many parents have misconceptions about the choice of infant products.

Just blindly choose the expensive, new and innovative baby products for children, but ignore the children's skin is relatively immature, vulnerable to injury, easy to allergy.

Indeed, as fake commodities are flooded with various market areas, the advertising effect has given people too much guidance, which makes consumers more and more believe that expensive is good.

"Spending money to buy a solid" has become the voice of many consumers.

When it comes to consumption for the next generation, it does not care about the price performance of the product at all. Instead, it hopes to create a healthy and environment-friendly growth environment for children with the greatest economic cost.

Why does Sun Fengqin disagree with this statement?

"Bedding materials for infants and young children should be selected from natural raw materials, and the quality inspection of natural raw materials should be emphasized.

As we all know, the higher the proportion of villi and the higher the price of products, is it best to use 100% fluffy flakes for baby bedding?

In fact, Chinese medicine says the higher the villus ratio, the easier it is for children to get angry.

Therefore, we use 30%~50%'s sheep floc for inner tube to make baby quilt, mattress, sleeping bag and so on, and then hand sewing it with soft and comfortable cotton fabric.

In addition, we choose fine buckwheat shells to make stereoscopic pads and pillows to form 7 pieces of infants and babies, which are very popular.

Baby home textiles are at risk

Since many brands admit that the home textile market has large space and great potential, why are there so few businesses that really invest in the subdivision industry?

"The demand for baby textile products is not yet the mainstream, so the market needs to continue to nurture and demand remains to be expanded."

Some people in the industry say so.

In fact, the biggest difficulty in producing infant textile products lies in the high safety standards of children's home textiles, which means that the production cost is high. In addition, a slight neglect of quality disputes will put the brand at a disadvantage.

Nevertheless, Inner Mongolia Xinlong cold proof products factory started developing infant home textile products in 2000, and has a history of over 10 years. Infant products have always been one of the eight major products of production, and have never given up the market.

"What we are worried about is the fabric problem.

We can guarantee the quality of the core, but the quilt fabric is only using pure cotton at present. We hope to find better functional fabrics and provide better products for infants and young children. "

Sun Fengqin said so.

Some experts believe that serious homogenization of products and lack of functionality are the main problems that restrict the development of domestic and infant brand.

In the past two years, the concept of ecological home textiles and green home textiles has been mentioned and implemented many times, but few enterprise brands can apply new technologies and new fabrics to the development of home textile products for infants and young children.

For example, bamboo fiber and hemp fiber have all propagandize its advantages such as bacteriostasis and moisture absorption, but no one has taken into account that this is the health needs of infants and young children.