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    Look At China'S "Sending Out Doctrine" From The Brands Of Sports Stars, Shoes And Shoes.

    2011/6/10 11:11:00 87

    Celebrity Endorsement Brand

    In recent years, European and American sports stars have been rushing to China for gold rush.

    From Barcelona to Real Madrid, from NBA stars to all kinds of stars, the biggest motivation for them to come to China is not only to smile, shake hands, greet with strangers, but also to sweep away the fragrant RMB notes.

    Of course, behind the commercial show is also given the important content of promoting a certain sports culture.

    Kobe and Scola came to China not only to "sell shoes" but also to make a cry for promotion of NBA culture.


    In China, which is full of economic vitality, gold diggers have become strange or even considered.

    Economics

    The symbol of cultural openness, so there is a new round of NBA stars entering the two or three tier cities of China.

    Propaganda

    To promote the offensive, such as Jinjiang, Zhuzhou, Linyi and Liuzhou, which are far inferior to Beijing, Tianjin and Shanghai's two or three line cities, under the ingenious plotting of public relations companies, NBA stars also come in a rush, taking away a series of exclamations and banknotes.

    Garnett, Artest and Landry, like the legendary "Xi Li Ge", are enjoying the courtesy of rock stars.


    After a few years' practice of "bringing up doctrine", Chinese people seem to have brought a lot of good things abroad, including some advanced ideas, advanced culture and advanced sports in the West.

    Mr. Lu Xun wrote the era of "bringing up doctrine", which is the era of China's poor and weak. Therefore, Lu Xun is a loud cry for the doctrine of fetch, and also warns the Chinese people to "use their brains, give their own eyes, take them for themselves", and use them rationally and rationally.

    Now that China is a rising power, should we not forget the "courtesy and reciprocity" that our ancestors taught us?


    Of course, this "send to ism" is not what Lu Xun criticized in the past for sending out smokguns, smoke lamps, and antiques and "carrying forward the Guoguang" ancient paintings. Because backward China can not pick out advanced culture and advanced projects that are synchronized with the world, but now China is quite different.

    Nowadays, when foreigners think of China, they may soon think of Liu Xiang's speed, Yao Ming's height, Ding Junhui's point of view and Li Na's strength.

    They are the image of the new Chinese with the rising of the Chinese, and the table tennis badminton, martial arts and infinite diving that are invincible, and so on. We also have many of the world's top competitive projects. Why don't we send a "send out doctrine" to foreign countries?

    Culture

    ?


    We are keen on "wolf raising", but wolf wolves always don't do much. NBA has no rivals. Even if Spain can occasionally destroy the American national team made up of NBA stars, it is also a nap for the NBA tigers. If you look at the outstanding basketball skills of Durant, Ross and Wade, they can, of course, go to any country to publicize and rush for gold. Our Wang Hao, Ma Lin, Guo Jingjing, Wu Minxia, Wu Minxia, and the fans can also go to any country to publicize and go panning. They are also the world's top and even super stars.

    Don't you see that a small snooker, O'Sullivan and Higgins didn't come to China in three or three ways to do the gold rush? This seems to have done a lot more for Koreans. They have done their best in the world to promote their own national programs, such as Taekwondo (which seems to be one of the world's non mainstream projects). They even paid their own money to propagate and promote the Korean culture, and, of course, Japan's national judo and so on.

    This is indeed worth our reference.

    The mainstream and non mainstream of the project are worth exploring, but the key is how to treat them with scientific cultural mentality.


    The national strength day long, the sports day is booming, has arrived at our time to implement the "sending out doctrine".

    Confucius institutes all over the world are a model of "sending out ism". It is still worth studying carefully how to carry out extensive and profound "send off doctrine" as soon as possible in the field of sports.

    If you don't go, others will come often.

    This is no longer the time to support the Afro Asian era, and the pursuit of new "send ism" can make Chinese sports an important bridgehead to promote Chinese culture.

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