Embroidery Machine Encountered Multiple Pressures &Nbsp; Transformation And Upgrading Is Imminent.

In June 10th, in the embroidery machine market, the languid state that it once experienced seems to be alive. According to the statistics of Zhuji Municipal Bureau of Commerce, the export of embroidery machinery in the city of Zhuji increased significantly from 1 to April, and exports totaled 94 million 300 thousand US dollars in April, up 196.1% over the same period last year.

Actually, Embroidery machine Exports began to warm up in August and September last year, and are mainly affected by the rapid economic recovery of India, a major exporter. It is reasonable to say that India's economic recovery and market demand have picked up. The embroidery machine enterprises in our city have nothing to worry about. However, what journalists learned in the interview is not the case. although Exit Fierce, but many embroidery machine enterprises are still unhappy.

　 Deep anxiety under multiple attacks

"In March, a India customer ordered more than 250 units at a time, and now the average monthly sales volume is about 360 units, and the capacity is already saturated." Lv Yujun, chairman of Zhejiang Le Jia electrical and Mechanical Co., Ltd. told reporters that the export volume of the company last year was only about $12 million, and the export volume in the first 4 months of this year has reached the export volume from 1 to August last year. The export volume of the company from 1 to April reached US $about 7000000. If this trend continues to the end of the year, the total export volume is expected to exceed US $20 million. The market started in August and September last year, mainly because more than 80% of the embroidery machines were exported to India, and in the middle of last year, India launched a series of policies to support the development of SMEs, such as taxes and loans. market Demand.

Despite the rapid growth of exports, Lv Yujun still has his own worries: profits have been thinner under the multiple attacks of raw materials, parts and components, recruitment difficulties and the decline in the US dollar. Lv Yujun said, in fact, the price of embroidery machines is decreasing in recent years. Last year, several leading enterprises have negotiated together, up 5%, but still not enough to compensate for the rising cost. In addition, the market is still facing the impact of the refurbishing machine. Some small businesses will recycle the old machines to refurbish them before they are sold. The machines will only cost more than 2000 yuan per unit, while the new machines will be worth more than 10000 yuan, and the negative impact on the market is self-evident.

　 How long can this situation last?

Although Zhuji embroidery machines are exported to more than 10 countries such as Southeast Asia and Africa, the export volume of India market is the largest. In the past few years, the export volume of India accounted for more than 80% of the total export volume of the annual embroidery machine, which was only 70.6% lower than that of last year. According to the statistics of the Municipal Bureau of Commerce, in the 1 to April export volume of US $94 million 300 thousand, India had us $77 million 50 thousand, accounting for 81.7%. This makes the fluctuation of India market directly affect the situation of embroidery machine export in our city. In recent years, the India market is a good time lag, unpredictable. Like the first half of 2009, the situation was good, and it continued to turn sharply in November. The downturn continued until last August and September, and was gradually improved by India's domestic policies. This also lets many embroidery machine enterprises worry: how long can this fierce market last?

In fact, compared with the supply shortage in March and April, the current momentum has slowed down. This point, Lok Jia electrical and mechanical feel, as the main supplier of computer embroidery machine control system Zhuji Xing Da Hao Technology Development Co., Ltd. also feel.

Han Haiping, general manager of Xing Da Hao Technical Developing Company, told reporters that by mid May, including the head office of Beijing, 20000 computer control systems had been sold to our embroidery machine enterprises, which was almost flat with the sales volume of last year. At present, the market has lasted for half a year. At this rate, the market of India's largest textile distributor, the market, will soon become saturated. No one will expect it to develop after the market has been saturated. In 2007, many embroidery machine enterprises encountered the sudden weakening of the India market, the customers refused to pick up the goods, and a large number of embroidery machines stranded in the port caused heavy losses. Once the history repeats itself, it will be another disaster for our embroidery machine. {page_break}

　 Transformation and upgrading is imminent.

At present, Zhuji has more than 300 kinds of computer embroidery machines, and has formed a complete industrial chain integrating rack production, spare parts production, whole machine production and after-sales service. Last year, the city's computer embroidery machine industry realized output value of 3 billion 150 million yuan, output of 39 thousand units, accounting for about 60% of the national output. The top 10 computer embroidery machine industry in China, Zhuji accounted for the top 8.

However, although our city has become the largest computer embroidery machine production base in the country, the weakness of R & D strength and weak innovation ability can not be ignored. In Han Haiping's words, "the ability to control the market is weak", it is necessary to jointly establish R & D institutions and enhance technological innovation capability among enterprises.

For this reason, Chen Tianchi, general manager of Zhejiang Yue long sewing equipment Co., Ltd., has had a deep understanding and tried to increase the right to speak by increasing the added value. However, raising the added value is not that simple. Chen Tianchi said that in the current situation of fierce competition, improving the added value of products must be carried out under the premise of low cost, otherwise it will lose its advantages in price competition. On the other hand, it is difficult to start from a single link at the bottom of the industrial chain. Among them, it is very important to play the role of the association so that we can form a community of interests and get rid of the vicious competition of low price competition and mutual suppression.

Zhan Xuping, director of the office of Huan Dong Street, said that as the main base of the city's embroidery machine industry, the streets have rewarded measures for declaring new and high technology enterprises, patents and new provincial products in recent years. In the future, they will continue to intensify their policies and encourage enterprises to innovate in science and technology. At present, there is still a long way to go to realize the transformation and upgrading of the industry.