Fans Will Enter The Furniture Market.

A few days ago, there was news from men. shirt Started to expand to men's wear, women's wear, Children's wear , shoes After six major categories, home and accessories, fans will enter the furniture market.

The other side of the matter is that, such as Yue Tao, has also started from vertical subdivision. B2C The electricity providers insist on deepening their work in the professional field.

All or exclusively, in the current boom of the industry, so clearly placed in front of the domestic B2C business.

Transformation of a comprehensive shopping mall

Vertical B2C is China's electricity supplier in the field of business, footwear, Le Tao, Jingdong in the field of electronic products, monopoly of books, dedicated to video discs Amazon, clothing sales only customers, as well as services for mother and baby market, the sale of maternal and child supplies, and so on, each enterprise occupies a corner, in the market segmentation to do fine and specialized, and to grow and expand.

　　 First of all, it is all customer service.

This online sale of shirts represents the vertical B2C brand. Since 2009, it has been expanding its product line and trying to step into other fields. At present, the "V+" of its customers and its products has been covered, including children's wear, shoes, home textiles, accessories, hairdressing and so on. And the news that will enter furniture market is to show more clearly, everybody guest has already been separated from dress category perpendicular B2C ranks, begin to transform to comprehensive B2C.

Taking this as an example, more and more B2C electric providers are stepping out of their base areas, and Jingdong, which has stirred into the "department store" scrimmage monopoly electronic products, "quietly" on the department store; Mcglaughlin, who sells clothes, sells beauty and health care household products; and the red children who sell mother and baby products also sell home cooking food cosmetics; even selling bathing dream bazaar has now quietly become an online large department store, and the products have been extended to men's wear, children's wear, swimwear, bags, accessories, home textiles, etc.

Overnight, the vertical subdivision became a bright future. The transformation from "specialized" to "complete" seems to be the inevitable way out. In response, industry analysts pointed out that there are only three reasons why vertical B2C has gone all the way:

The first is to see what other families do to make money on the product line; the two is to misinterpret the idea of expanding the production area, and the sales volume will then expand. The result is likely to be too much and too complicated. The consumers query the professionalism of the website, instead of losing the advantage of the original Xin Kujian. Three, they are eager for quick success and instant benefit, crazy and frizzy. A large number of capital entering vertical B2C industry also requires vertical B2C to recover costs quickly. Under all kinds of pressure, vertical electric providers have to expand their products, but this is likely to cost at the expense of brand positioning and uniqueness.

　　 Vertical B2C is better.

In the vertical electricity providers are scrambling to make big and full transformation, exceptions such as Le Tao are still stuck in the subdivision area.

In the field of shoes, deep tillage has made Le Tao the largest online shoe city in China, with more than 130 brands entering, with more than 13000 styles available every day. Only focus on the supply chain of the shoe industry, Le Tao, also brings consumers the advantage of price and the breadth of goods. The return of customers to focus is ten thousand shipments per day.

In April 29th, the China vertical B2C footwear website rankings released by Eri consulting show that the number of daily average and monthly coverage of Le Tao is several times higher than that of its peers, and it has already secured the top spot of footwear B2C.

In the face of the expansion of the products from all walks of life, Le Tao CEO has insisted that at least three years only concentrate on making shoes and will not be transformed. This has an advantage. For users' impression, Yue Tao sells shoes, but it is easier to remember them.

"But this is not the whole business of excellent electric business." Chen Hu, vice president of Le Tao operation, said that to consolidate the leading position in the vertical market, we need to constantly improve the user experience, enhance the level of user services, and deepen farming. For example, Le Tao pays great attention to the improvement of customer experience. Now, Le Tao's home page is only 175K, loading speed of 2.83 seconds, the fastest for B2C website; at the same time, Le Tao can be purchased without registration, the order is less than a minute to purchase success; in addition, the product picture provides 8 shooting angles to maximize the details of the product.

Wheat bag is also firmly in the vertical B2C bags subdivision of the electricity supplier. "China's luggage industry is short of its leading brand, and wheat bags are willing to shoulder this heavy responsibility. Our vision is to let China lead the world's luggage and fashion." Ye Haifeng, President of wheat bag, said such a thing on more than one occasion.

Joe Joe, who sums up the advantages and disadvantages of the integrated and vertical B2C, said: "assuming that the integrated B2C is a piece of glass, their advantage lies in the large area. The disadvantage is that it is very thin; conversely, the vertical e-commerce website is like glass column, which is better than the glass area, but its advantage lies in its volume."

CIC online analysis article pointed out that the comprehensive and vertical B2C will coexist for a long time. The opportunity for vertical B2C lies in its professional advantage through intensive cultivation in its respective fields. CICC will continue to play a positive role in the growth potential of B2C in the next 5 years. It is expected that the industry will exceed 60% of the composite growth rate. The total scale is expected to exceed 400 billion yuan in 2013.