Bosideng Drives The Two Traditional Brand New Offensive.

---- Slim Double feather 2011 staged the return of the king.

"The two traditional feather and down brands of the upper feather and the double feather have to exert their strength". Down Jackets The news of circle fever.

Since Bosideng group, known as the "down aircraft carrier", has been waiting to see the "upper feather" and "double feather" incomes in 2006. What kind of strength will this powerful combination dream group burst into?

In 2008, 2009 and 2010, the growth rate of "double feather" and "upper feather" for three consecutive years was as high as 80%-100%, which basically doubled every year. Bosideng This does not seem to be enough.

In 2011, Bosideng once again launched a new brand strategy with "double feathers" and "upper feather", which boosted the historic brand. Because Bosideng's brand has always been the hot spot for businessmen from all over the world, people in the industry have heard the story, and dealers have been exploring the situation and coming to the door.

Bosideng makes a strong start of traditional brand names.

"Double feather and upper feather" is the founder of China's down jacket brand, and is a famous feather garment brand with a glorious history. Since joining Bosideng, we share advanced production technology, advanced design concept, perfect marketing network and scientific management and management, and have taken the wings of the two famous Chinese brands. We want to make these two long history brands offer satisfactory products for more consumers with a brand new attitude and fashion image.

Referring to "double feather" and "upper feather", Gao Dekang, chairman of board of directors of Bosideng International Holdings Limited, told reporters.

Reporters learned that "upper feather" and "double feather" do have profound cultural history and brand connotation.

"Double feather" is China's first down coats brand, and is also the brand of China's first female athlete Pan Duo who boarded the Mount Everest.

"Double feather" was born in the early days of 1975 at the then Shanghai Down Garment General Factory. It made the first professional down coat in China at that time, and later developed into the earliest and largest production base of down garment in China. "Double feather" has won the "Shanghai famous brand" title, the national silver award and the "feather clothing Cup" gold medal.

Many people still remember the Shanghai Yoobao conference in 1982. In those days, it was not easy and proud to buy two feather down garments. In order to catch up with Yoobao, a lot of people buy double feather down garments, and the booth is surrounded by three floors, three floors outside, almost paralyzed, and one of them sells about 200000.

The exhibition made "double feather" become a national famous brand, attracting many managers of large shopping centers to compete for procurement.

The "upper feather" brand has developed and manufactured the first Antarctic garment for our Antarctic expedition team. It has been used as a down coats for Chinese Antarctic expedition since 1984.

In 1988, the upper feather brand and Shanghai textile science research designed a new generation of 88 style Antarctic clothing. The Antarctic expedition team can be fully adapted to severe cold weather at the Zhongshan Railway Station in the southeast pole (average annual temperature 35~40 below zero).

In 1990, the Department of science and technology of the Ministry of textile industry examined and identified, the technical indicators were all up to standard, and some of the indicators exceeded the ministerial standard.

"Upper feather", as a special down garment for China Antarctic expedition, needs no doubt about its technology and quality. Brilliant history and solid quality have laid the status of "upper feather" in the down jacket Market.

Bosideng group is looking at the glorious history and deep foundation of these two brands. In 2006, "upper feather" and "double feather" were included in the "Bosideng aircraft carrier fleet".

"After several years of sorting out and rectifying, in 2011, the group formally incorporated" double feather "and" upper feather "into a unified management system, from brand planning to team upgrading, from product development to procurement and production, providing a full range of management and support for upper feather and double feather brands. Lu Liping, general manager of Shanghai Bosideng casual dress Co., Ltd., told reporters.

The "double feather" and "upper feather" brand name, with the support of Bosideng group's strong backing, will launch the new brand strategy and reshape the trump card of "Shanghai classic and fine Chinese products", which will once again raise the fashion trend of the new Shanghai style down jacket.

Rainy day, feather and feather fight fierce summer days, seize the opportunity of this winter sales.

The late winter of last year brought the down jacket business to a polarizing trend. Some people made a lot of money and some people were in a bleak business.

Faced with such a severe and changeable market, many down jacket brands have adjusted the pace of preparation. As the down jacket Empire, Bosideng group's "upper feather" and "double feather" are also prepared for the rainy day and fully prepared ahead of schedule.

In the temperature of 30 degrees in Shanghai, it is hard to remind people of down jacket. But as the main body of "upper feather" and "double feather" brand, Shanghai Bosideng casual dress Co., Ltd. is busy, preparing for the winter sales.

Reporters saw that in the design room, fashion designers are rushing to make the last batch of new uniform colored clothes. Many new pattern clothes hung on the hangers give people a bright feeling. They are fashionable and not overly publicized. Whether they are color or style, they are very versatile, and suitable consumer groups are very extensive.

The production department and the purchasing department are all busy. Because the surface and auxiliary materials are constantly rising, the "double feather" and "upper feather" have been well prepared for this situation. Many months before the order meeting, many styles have already started work on the production line. (two)

Having heard that "Bosideng group pays special attention to double feather and upper feather this year, the two famous brands have to work hard". Many businessmen are actively seeking for cooperation, and the marketing team members are busy receiving, busy negotiating and busy inspection.

Down jacket is known as "90 days to decide victory or defeat", but behind these 90 days of decisive battle, there must be 180 days, or even longer time for intense preparations.

Opportunity always favors those who are prepared. Compared with many brands of "clothing to rely on the stars", the "double feather" and "upper feather" that have prepared for the rainy day and prepare for war have taken the first step in this winter.

New Shanghai route, "upper feather" to guide national "Pan fashion" consumption trend

From the new brand strategy released by Shanghai Bosideng casual dress company, the "upper feather" is positioned in the new Hai style down garment. The main feature is to integrate the latest international popular elements and the air, classics, fascination and high quality of the Shanghai style down jacket skillfully. It is fashionable but not fashionable and fashionable but not vulgar. It not only retains the accent of the Shanghai brand, but also perfectly integrates the elements of international popularity.

In the upper feather sample room, the new down jacket is dazzling, classic and atmosphere with a low-key fashion flavor. One of them is a large red down jacket, and a loose leaf on the back and side of the garment. The design is delicious, and the style version is wide. The other one is crimson and dark grey woolen embroidered down garments. The matching of buttons is quite distinctive.

Reporters learned that in 2011, the main color of upper feather was rice coffee, khaki, orange, crimson, black green, and the color was very rich. Designing the atmosphere also challenges the age of consumers. Compared with the old ones, this year's new models have been innovated in color matching, fabric texture contrast, pockets and accessories. In particular, red, as an enduring popular color, is popular among the public in the new year, so it is especially "favored".

The upper feather on the surface accessories strictly retains the high quality requirements of the Shanghai style clothing, and the material is very particular. On the basis of preserving the classic fabric, it also adopts the latest memory fabrics boldly.

In addition to the selected fabrics, the "double feather" and "upper feather" demand for the workmanship to be more meticulous.

As the leading brand of the new Shanghai style down jacket, the "upper feather" needs to make the latest fashion elements smartly integrated in the public style, not too avant-garde, not too gorgeous, nor will it highlight a single highlight, but let consumers enjoy the low-key trend in nature and coordination.

Advocating the concept of "universal fashion", "let fashion fit the masses and let the masses enjoy fashion" is the pursuit of upper feather.

Double feather casual clothing, down jacket, guide the new trend of down jacket health campaign.

Unlike the serious homogenization of most brands in China, "double feather" has been paying attention to the functionality and professionalism of down garments for many years.

In those days, the outdoor sports style had just been blown up in Europe and America. With the help of abundant technical strength and many years of experience of OEM for high-end outdoor and professional wear in Europe and America, duer launched a professional mountaineering dress in China, and helped China's first female climber, pan do succeed in climbing the Mount Everest.

The double feather mountaineering clothing adopts the international leading level Gore-Tex fabric, through the laser craft special processing. GORE-TEX fabrics were applied to astronaut spacesuit materials early and evolved into professional fabrics for mountaineering garments. The surface of GORE-TEX's PU membrane is 9 billion times smaller than that of water droplet 20 thousand times per square inch, but 700 times larger than that of water vapor. Therefore, it has very good waterproof and breathable functions. With the characteristics of "high technology, high quality and high price", it is listed as one of the 100 best products in the world by Fortune magazine. For Mount Qomolangma such a sea of 8000 meters above the harsh climate zone, in the -30 degrees to -40 degrees of severe cold, more than 10 high above the high winds, "double feather" mountaineering clothes can meet the challenge of the limit. {page_break}

In order to enable more ordinary consumers to enjoy this high-tech achievement, the "double feather" has improved the professional mountaineering clothes, while retaining the functional and professional characteristics of the mountaineering clothes, at the same time, it has become more casual, comfortable and fashionable in style. It can not only be worn in sports, but also can be used to be comfortable and casual in leisure.

It is reported that compared with similar international brand names, the same material, the same technology and the same production workshop have improved and optimized double feather casual clothing, which is only five to 1/8 of their price, making the popularity of the "noble down jacket" become a reality.

Now, with the increase of domestic sports and healthy consumption concept in recent years, double feather casual clothes and down jacket are not only popular in metropolis but also popular in small and medium-sized cities.

The double feather casual clothing is a low-key luxury route, a new concept of health campaign for the down jacket, so that once the "noble down garment" is benefited to the masses, it will surely set off a "double feather whirlwind" this winter.