Xidan &Nbsp; Old Street Bomb New Tune.

Many people who know about Beijing know what the two words of "Xidan" mean. From the beginning of the last few years, some of the old and prosperous industries of the Xidan began to play an indissoluble bond with the trend.

Xidan, once a byword of youth, tide and avant-garde, has once become dim in the rapid rise of CBD.

Today, Xidan has not only the landmark commercial building -- Joy City, but also the joy, dynamism and vitality of the old street after being renovated.

With the "2011 Beijing Xidan international fashion annual conference" in the evening of May 30th in Beijing

It is reported that in 2010, the total purchase and sale of social commodities in Beijing amounted to 7 trillion and 400 billion yuan, ranking among the top cities in the country for many years, of which about 70% were sold from outside the city and sold outside the city.

70% of the imported commodities in Beijing are exported to other provinces and cities, and nearly 50% of them are from other provinces and cities.

These figures indicate that Beijing

Xidan commercial street, as a pearl of Xicheng, integrates shopping, catering, entertainment, service and leisure as a whole. It has become a gathering place for fashion consumption in Beijing.

Renovation of fashion capital

Refurbishing these two words is probably the deepest feeling for people who are concerned about Xidan business circle.

In just a few years, there are more and more landmark buildings in Xidan. From 77th street to the happy city on the ground, modern Xidan needs more international words to supplement, the arrival of Buddha, the status of the front line of fashion trend, etc., all shows that Xidan has boundless vitality and potential after renovating.

The presence of Yao Jian, director of the general office of the Ministry of Commerce and spokesman of the Ministry of Commerce, undoubtedly promoted the official height of "2011 Beijing Xidan international fashion dialogue".

Since the reform and opening up, China's economy has maintained rapid growth for more than 30 years, but consumption, especially the growth of household consumption, is lagging behind.

In 2008, the consumption rate of residents in China was 35.3%, 70.1% in the United States and 54.7% in India.

The consumption rate of residents in China is not only lower than that of developed countries, but also lower than that of developing countries.

The low consumption rate is not conducive to the sustained and healthy development of the national economy. It also violates the purpose of economic development serving the improvement of people's living standards.

In 2010, China's per capita GDP exceeded US $4000, and the retail sales of per capita social consumer goods exceeded RMB 11000 yuan.

In this sense, the fashion industry will further satisfy the guidance of new consumption and create new economic growth space.

"From the perspective of consumption becoming the engine of economic growth, the fashion industry has huge room for development.

Secondly, the fashion industry is the combination of traditional industries and emerging industries.

New York and Hongkong were selected as the fashion capital of the world in 2010. The Fashion Week held by Paris and Milan both impressed us. These cities have become the fashion capital, which is the advantages of inheriting the textile and garment industry. At the same time, they have made rapid progress in the emerging industries such as international trade, international finance and science and technology development. The development of these new industries provides capital, vitality and space for the traditional industries to turn to the fashion industry, so people say that the so-called fashion industry is just the process of the fashion of traditional industries.

This year is China's accession to the WTO 10th anniversary.

Recalling the past ten years of development, China's biggest change is to integrate with the international market.

"We believe that the internationalization of the Chinese market means the combination of tradition and modernization. It also means Beijing's new opportunities for development. Beijing is not only a political, cultural and economic capital, but also a fashion capital."

Yao Jian said.

China should not be the world's brand processing plant.

The development and upgrading of independent brands ultimately needs the support of commercial brands, which has always been the fashion industry's argument.

The Secretary of the Asian Fashion Federation China Committee and MS. Su Baoyan, the acting chairman of the China Fashion Designers Association, also focus on this topic.

"China's apparel industry has experienced more than thirty years of growth, but to be precise, China's fashion industry has only more than 10 years of development history, and is still in its immature youth.

The development of our fashion industry is not like the developed countries such as France and Italy. It is a top-down fashion democratization process, but a bottom-up pformation and upgrading.

In China, we first have the processing industry, and the brand awareness and brand development.

At this stage, the garment industry is the main force of China's fashion industry.

Chinese designer brand began to appear in the mid and late 90s of last century, but because of the single constraint of the distribution channel of the domestic high-end fashion brand, the development of China's designer brand was restricted.

In the past more than 10 years, the main distribution channels of domestic high-end fashion brands are stores in the exclusive stores or department stores, which requires considerable investment capital strength and experienced marketing management team.

Brand designers with unique style and creativity often have limited audiences, which limits brand development because they fail to meet the bottom line requirements of monthly sales.

The main distribution channel for European and American designer brands to survive is multi brand collection boutique, which has only appeared in Shanghai and Beijing in recent two or three years in mainland China, such as Tianzifang, Xintiandi and the Bund in Shanghai.

More and more investors or fund companies are also concerned about the development of Chinese designer brand stores.

In the next five to ten years, China's fashion industry will have larger room for development in the domestic market.

I hope that Xidan business circle will continue to create new opportunities for domestic brands and designer brands.

Xidan is a dynamic market.

The famous retail group in Europe and the French department store famous for its famous international fashion department held the opening ceremony of Asia's first store in May 30th. Mr. CEO Paul Delaoutre, the French department store, also spoke in the dialogue.

"110 years ago, high fashion in France belonged only to very rich people. The founder of Lord Buddha founded a new model -- designing advanced suits, then upgrading some suits in some garment factories, and spending more in department stores to more groups.

110 years later, Lord Buddha continues to explore this new trend, looking for potential designers, and developing new brands to introduce these brands to the vast number of consumer groups, which is the core competitiveness of Lord Buddha.

We are serving the masses instead of serving a small number of people. We offer different products to different groups of people and have different prices. "

Now it has become the largest department store in France. Currently, there are 70 stores, and the flagship store in Paris is the second largest place in the country. Only 8 million times a year after Eiffel Tower, more than 50% of the flagship stores are built by foreign tourists. This is a rare phenomenon in the industry.

"Old Buddha's China store will provide a large number of new brands, including Western luxury goods, including works of Asian designers and Chinese designers.

Since we set up this project in China, we have visited various commercial centers. At the same time, I have seen the changes of Xidan commercial street in the past two to three years. We are shocked. Today Xidan has become a very fashionable shopping and leisure area. Xidan is full of vitality every day and is full of vitality every day.

The northern part of Xidan is full of vitality. Northern Xidan is the ideal location for the flagship store of old Buddha, where the vitality and energy are very consistent with our brand goals.

The change in Xidan has left a deep impression on Buddha, and we can't wait to open shop here to add vitality to it. "