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Brand Shoes And Clothes Are Frequently Attacked By Network Navy Forces.

2011/6/8 11:29:00 55

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Recently, "brand cottage" at the door of the brand shoes and clothes has attracted wide attention from readers. Xiao Chen Chen called the newspaper "economy 110" column hotline. "Not only do some stores in Quanzhou appear" Shanzhai version "of brand shoes and clothing frequently, but also in many online shops.

Online sales of fake goods earn over 10000 yuan per month.

"The seller claimed that the fake T-shirt," fake ten, "was washed out for two or three times, and it was so bleaching that it could no longer be worn.

Xiao Chen, a college student who bought Shanzhai products on the Internet, complained that he had been in the downtown PEAK store for a summer T-shirt with a male T-shirt. The original price was more than 100, while the online shopping mall was exactly the same style. As long as 39 yuan, I didn't expect that the real T-shirt and the shop's authentic handle and color were very different. "Obviously it's a counterfeit product, so the seller refused to admit it and had to admit that it was bad luck," said.

Quanzhou seller Xiao Tang, who sells sports shoes and clothing stores for three years, told reporters that a large portion of the copycat brands bought by online stores are goods that are not in good quality or have quality problems. The products of such cottage shoes and clothing products are low cost fabrics, shoes and so on. The cost is far lower than that of Yu Zhengpin, such as the cheap T-shirts purchased by Xiao Chen, and the profits of the sellers can basically reach 50%.

Because of the low price and the new style, these T-shirts are popular on the Internet. Some online stores can sell five hundred or six hundred pieces in a month. Only selling such low price T-shirts can earn more than ten thousand yuan in one month.

Xiao Tang suggested that many brands of shoes and clothing in Quanzhou have opened an official flagship store in Taobao mall.

The ability to differentiate is low, and it is also concerned that the seller can purchase the fake consumer.

Underground shoe factories make hundreds of fake products per day.

"Online sales of counterfeit Quanzhou brand shoes and clothing sellers spread across the country.

Shop

There are usually two ways for sellers to enter the copycat version of clothing or shoes, one is to go directly to the local wholesale market, and the other is to provide drawings and find factory production.

Xiao Tang said that the production of cottage shoes is usually a small workshop with only one assembly line, which is usually brought back by the boss. The workers are responsible for cutting raw materials, sewing upper, molding, packaging and sticking.

trademark

From the acquisition style to the production of finished shoes, it can be shipped the fastest one day. This small workshop can produce hundreds of counterfeit brand shoes in one day.

It is understood that these small factories specializing in the production of counterfeit brands are generally scattered near the large wholesale market, online sellers only need to send orders and samples to them, generally can deliver in time.

Sometimes, even if you only need to provide photos, you can produce products that are "fake".

Although the style and quality are not very different, but because of the difference in technology and materials, the cottage brand bought online can not be compared with the genuine product.

But relying on the low price advantage, there are not many shops selling hundreds of cottage products in a month.

Divided enterprises are "fake".

Quanzhou, a brand enterprise official said, in the domestic well-known.

Online shopping platform

There are indeed a large number of brand clothing and shoes are counterfeit "cottage goods", the spread of online Shanzhai goods has brought a certain degree of negative impact on the brand of the enterprise, but because of the wide spread of the seller on the network, the quantity is too large, the cost of safeguarding the rights is very high, it is very difficult for enterprises to have the energy to protect their rights one by one.

Zhang lawyer, a law firm in Quanzhou, said that the international famous sporting goods brand "PUMA" sued a well-known retail enterprise without authorization to sell the "PUMA" goods. The court decided that the other party constituted a tort compensation of ten thousand yuan, while the "PUMA" hire lawyers, purchase suspected infringement products and so on. The cost was seven thousand or eight thousand yuan.

The cost of infringement is too low, which makes some Internet sellers unscrupulous.