School Of Art And Design, Beijing Geely University

The school of art and design of Beijing Geely University is the most professional, largest and distinctive two level college in private universities nationwide.

The Academy adheres to the international design concept. Adhering to the ideal of "walking into the campus to better move towards the society", "the idea of changing the world, designing and realizing life", we took the lead in implementing the teaching and training system and the double track teaching system of the start-up company in the National Art and Design Institute, so that a large number of senior students realized zero tuition and completed their studies through the combination of learning and combining.

The college has 7 professional groups: environmental art design professional group, animation design and production professional group, game design and production professional group, digital media design and production professional group, digital graphic design professional group, clothing design and production professional group, product modeling design professional group;

There are 10 Studios: Garden Ring studio, video animation studio, game design studio, website development studio, digital graphic design studio, clothing design and production studio, product design studio, advertising production studio, virtual reality design studio, interior decoration studio.

As the base and external window of college art design practice, Ming Fu technology animation and game division, Ming Fu Art Design Institute and Ming Fu advertising company are established with the qualification of online game operation. In addition, more than ten companies in Beijing have been stationed in Colleges and universities to provide enough workplaces and projects for two thousand students.

It will enable more students to achieve zero tuition.

Geely University has invested 16 million yuan a year in its construction of more than 800 laboratories, including more than 800 teaching computers: animation original painting laboratory, game programming laboratory, 2D animation laboratory, 3D animation laboratory, action capture special effects laboratory, freeze animation laboratory, computer art laboratory (1), computer art laboratory (2), network multimedia technology laboratory, non-linear editing laboratory, art basic studio, costume design and production laboratory, digital advertising laboratory, interior design laboratory, computer-aided design laboratory, apple mobile phone design laboratory.

The Institute is now chaired by Professor Fang Xiaoxi, the first Chinese animation and game teaching material with rich teaching and management experience, and professor of Chinese gold medal and animation game education professor, with nearly 100 high-quality part-time teachers and student management teams in the school. More than 20 years ago,

The teaching building full of artistic temperament is located on the beautiful bank of Geely lake.

The rapid development of the Institute and its characteristics and conditions, as well as its achievements in teaching, have been well received by experts both at home and abroad.

At present, the college is the "2010 Chinese animation and game talent training base" and "2010 art design school".

The super animation game works "King Gelsall", "Geely hero" and "space dispatch" have been published at home and abroad.

School running characteristics

1, cultivate core competencies: first, master the art design skills of animation, comics and games; second, master animation production technology and process; third, understand the development trend of animation at home and abroad; 4. Familiarity with game or animation design and development project management process.

2. Practical expert teachers: college teachers are dual qualified teachers, senior engineers and academics with many years of experience in games or animation design and development.

3, fruitful learning results: teacher selected project cases and project development training run through all courses. After completing all the courses, with the help of teachers' guidance and teamwork, each student can finish at least one game or animated cartoon development; the outstanding works of students will be recommended to Chinese animation website.

4, through study and examination, students can obtain professional qualification certificates issued by various countries or the corresponding professional qualification of authoritative departments.

5, effective employment service: the Institute has established close cooperative relationship with many domestic and foreign game and animation manufacturers, operators and technical service providers, forming a close cooperation and win win relationship between the game and animation industry value chain. The college has formed a one-stop training organization for talents of game and animation talents, which integrates talent training, internship, employment and product development.

The college will provide students with strong employment competitiveness, provide practical employment promotion services for students in the whole country, and carry out order education for some students.

6, scientific teaching mode: strengthening the basis of art design and the application basis of computer software;

Professional development prospects

With the full development of animation and cartoon industry, training a group of basic knowledge of animation design, with the basic skills of animation art creation, the application of technology talents, who can engage in computer art teaching, animation creation and advertising production, and animation special effects, has become an urgent need for the development of animation and cartoon industry.

But from the current situation, the pace of training animation talents in China lags far behind the demand for talent, and the proportion of the gap is larger.

The huge market of Chinese animation and cartoon industry is occupied by foreign animation products, because of the shortage of animation talents in China.

According to CCTV statistics, in the first half of 2004, 151 TV stations in China broadcast animated cartoons. It was estimated that every TV station averaged 20 minutes per day, and 20% first broadcast, so the demand for Chinese animated cartoons would be 130 thousand minutes.

According to the standard of small and medium-sized production, the demand for animation talents in China is nearly 40 thousand. If the actual demand is 250 thousand minutes, the demand for talents will be nearly 90 thousand.

Zhao Wenjiang, deputy director of CCTV youth program production center, said: "the demand for Chinese animation talents is between 5 and 100 thousand people, but the existing talent is far from that figure". In fact, there are only more than 8 thousand people in China's animation industry, with an average education level of College, which is far below the total demand of 150 thousand people for movie animation talents and 100 thousand people for game animation talents.

The quantity and quality of talented people are not only far lower than those of developed countries, but even 12 thousand less than those of neighboring countries.

There are nearly 200 animation professional institutions in China. There are more than 20 animation schools in Japan alone in Tokyo.

In June 1, 2008, the national online game animation industry (Beijing) development base was formally established.

To speed up the construction of the game animation industry base, Beijing will introduce a number of industrial support policies including taxation, talent, awards and excellent evaluation, including the game animation enterprises in the future will enjoy the industrial policy of Zhongguancun Science Park, and enjoy the preferential treatment provided by the state to hi-tech and cultural enterprises. At the same time, the base will also rely on institutions of higher learning and scientific research institutes to set up a training base for game animation talents, and encourage key enterprises to jointly train talents with the capital colleges and universities.

In the future, the annual growth rate of animation and game industry in Beijing will remain at 50%. By 2010, the annual output value will reach 4 billion yuan, and the output value of related industries will be more than 40 billion yuan.

In terms of product development, Beijing will implement the brand strategy. In the next 5 years, 100 brands of animated game products will be launched, of which 60% will be online games.