Let Marketing Become Wonderful "1 Centimeters"

"1" Pizza

On the weekend, I would like to eat pizza with my wife and children. The intention is 12 centimeters. The clerk told us that "12 centimeters" have been sold out. Can we replace the "9 centimeters" and "6 centimeters" by "12" only.

Madame accepted without hesitation, Shao Zhufu did not promise, simply calculated that he would expose the boss's "Sun trick": 9 centimeters and 6 centimeters of two pizza, actually smaller than a 12 centimeter pizza, we eat "area" rather than "radius".

In summer, there is a hawker selling watermelon at the gate of the district. His selling method is special.

The diameter of a large watermelon is two times that of a small watermelon, and that of a large watermelon is three times that of a watermelon.

Many people only buy small ones for cheap, and only I choose big ones.

In fact, eating watermelon is "volume". The diameter is twice as large as the volume of the ball, and the volume is eight times.

Liu Xiang was only 0.11 seconds faster than the second place, but it turned out to be a tiny little difference in the sky and the ground.

the former

The above is Shao Zhufu's "1 centimeter".

Attachment: 1 cm marketing, making traditional marketing exciting.

Live "times": the wedding Exhibition on the western front of the two floor of the modern lifestyle exhibition is a major feature this year. The red "times" sign is far from the eye, but because the volume is not big enough, the attractiveness is slightly lacking.

But it doesn't matter. We can make it "move".

Shao Zhufu suggested that a camera tripod should be set up three meters in front of the "times" brand. Then, two heads were dug out on the sign. First, a couple of beautiful men and women were photographed. The men and women who were invited to "take pictures" were taken as souvenir. Meanwhile, relevant information and boxes were left behind to pmit the digital photos to them.

In the process of pmission, the special edition of the times wedding was also pmitted, which is also conducive to collecting information, which is of great significance for making this version bigger and stronger.

Just change one point to live immediately.

This "point" is equivalent to "1 centimeters".

Fight for a pearl drill: some departments want to integrate jewelry resources, but they do not know where to start.

I suggest that they engage in a "Pearl drill competition" activities, divided the love token into two categories: the "Pearl school" that likes pearls and the "Diamond school" that likes diamonds.

"Ting Zhu school" believes that diamonds are cold, can not represent love, should not be a token of love, jewelry absorbs the essence of heaven and earth, and has aura to qualify for love; while "Diamond school" believes that diamonds are not easy to deteriorate, but can represent permanent love, and Pearl has the saying that "old people are yellow," and is not qualified to be a token of love.

The idea is put out so that consumers can express their opinions, let experts talk about their views and let businessmen participate.

Through conflict, attracting popularity and popularity, why not worry about recruiting businessmen? Of course, you can hire ten jewellery identification experts as consultants to conduct regular activities to enhance your influence.

To sell special appraisal activities to help customers improve their popularity, business investment will come naturally.

The layout or the original layout, the number or the original number, the topic or the original topic, only a little adjustment, increased "1 centimeters", "live", the effect is very different.

The first floor of the "1 centimeters": the first square peanut oil advertising main hits "60 degrees cold pressing", this is "selling point" but not "buy point".

Because consumers are not professionals, they are more concerned about the benefits of "60 degree cold pressing" because of the vague concept of "60 degree cold pressing".

For example, less nutrient loss, such as cooking without fumes, for example, more delicious, cold dishes can not be cooked oil can wait.

The "winning" and "scoring" and "winning no score" on the football field are only one point, but the result may be very different.

This is what we mean by "missing a mile."