Leather Industry Pformation Is Imperative

In order to promote the healthy development of China's footwear industry and enable more Chinese shoe enterprises to go abroad and create 2-3 world famous brands during the "11th Five-Year" period, the 2007 China International Footwear Exhibition Co sponsored by China Leather Association and Hongkong Asia Pacific Leather Exhibition Company will be held in Shanghai in from September 5th to 7th.

According to the insiders, the China International Footwear Exhibition has set up a stage for Chinese leather shoes, shoes, shoe materials, shoe last and other related industrial chains to exchange and learn, fully display the brand image and the fashion trend of the products.

It is one of the most important factors for the survival and development of the leather shoe industry. The shoes without fashion elements have no market space. Without brand products, the fashion will not grow stronger.

Authorities pointed out that while China's leather industry is striving to create a brand with independent intellectual property rights, one of the key factors in improving the added value and core competitiveness of products is to enhance the artistic content and cultural connotations of products.

As Xu Yong, vice chairman of the China Light Industry Federation and chairman of the China Leather Association, said, "we should regard the annual China International Footwear Exhibition as the forefront of the display of brand and fashion in China's leather shoes industry, and use it as a window to show the design ability of the Chinese leather shoes enterprises and the international community to the counterparts at home and abroad.

In the 2007 China International Footwear Exhibition, we will not only see leather materials with colorful patterns, different materials, unique design, beautifully made leather shoes, comfortable and exquisite shoe last products, but also see an international fashion corridor, and a number of enterprises jointly build the T show showing the trend of China's leather shoes in 2008.

Exhibitors and exhibitors at home and abroad, visitors and exhibitors will be able to get the latest international shoe industry popular colors and fashion information, and also face-to-face exchanges and cooperation.

According to Xu Yong, the exhibition will focus on "medium and high grade products, taking into account low grade, and taking foreign trade as the guide and taking into account domestic trade".

Its main purpose is to promote the development of industries with famous brands, promote interaction and information exchange between the upper and lower reaches, and provide the most direct and valuable market information for all sectors of the footwear industry.

2007 China International Footwear Fair has an exhibition area of 11 thousand and 500 square meters, with more than 600 booths, including 3 exhibition areas, including shoe material area, shoe machine area and finished product area.

Among them, the shoe material area has brought together the famous industries such as Shanghai Yi Quan shoes, Gary shoes and other famous industries.

The shoe machine area is dominated by technology leading enterprises in Wenzhou, Jiangsu and Guangdong.

The shoe exhibition area is the main part of the 2007 China International Footwear Exhibition. AOKANG, Kangnai, Sen Da, BELLE, Fu Fu bird, Heng Da, Mu Lin Sen, red dragonfly, Dongyi and many other well-known shoe making enterprises all participated in the exhibition, attracting almost all the famous brand enterprises in China's leather shoes industry.

To promote the development of the brand of China's leather shoes industry, the China Leather Association will also highlight the brand image of "Chinese real leather shoes king", "China Leather leading shoe king" and "China leather shoes".

At the same time, Zhejiang Wenzhou, Chengdu Wuhou, Guangdong Huidong, Chongqing Bishan and Zhejiang Wenling and other footwear production areas will be participating in the exhibition.

International buyers, let the Chinese brand "go out", spectators and professional buyers is another key factor of the exhibition.

At present, the organization of professional buyers of the 2007 China International Footwear Exhibition has already been launched. The China Leather Association will select the purchasing agents in the major shopping malls, supermarkets, traders and department stores in the light of years of experience and data to form a professional buyer group to purchase during the exhibition.

In addition, it is understood that at present, the China Leather Association organizes international buyers' work actively.

On the one hand, we will work with the European footwear wholesale and retail association to find buyers and wholesalers who have the intention to participate in the exhibition. On the other hand, we have selected some key countries and regions, such as the United States, Australia, Japan, Korea, Russia and India, to contact the embassies and consulates business offices of these countries and form a foreign buyers group to purchase at the 2007 China International Footwear Exhibition.

During the exhibition, the organizers will also carry out a variety of activities such as "real leather logo" excellent brand exhibition, footwear development forum, shoe culture corridor exhibition and so on.

Xu Yong believes that during the exhibition so many activities, hoping to promote domestic enterprises, different regions, China and the world between industrial exchanges and cooperation.

Every year during the exhibition, many domestic enterprises receive orders from foreign buyers. For some small and medium-sized enterprises, they can realize their dream of "going out".