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Big Cards Play The Song Of Rising Prices.

2011/6/11 8:46:00 80

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"No, it was a week later. The bag cost thousands of pieces." yesterday, just walked into the LOEWE shop of the Hangzhou Tower and found the tragedy is on the way.

Due to the global price adjustment in June 1st, a 18000 yuan Amazona package rose to 22000 yuan, which made people feel unwilling. "This time it has generally risen by two or three, which is a bit high."

Reporters learned that one of the classic crocodile bag also rose from 140 thousand yuan to 190 thousand yuan.

The song of rising prices is not only a solo by LOEWE, but a symphony of big players.

A thirty thousand bag, one up is more than 10000.

Starting from March 1st this year,

The increase in the total price rose by an average of 5%.

From April 28th onwards,

Chanel

Classic shops also basically adjust prices, or 20%~30%.

In recent years, Dior, Burberry, Celine and so on also joined, and some commodities rose to 5%~15%.

In March 17th, Cartire, the jeweller's emperor and the jeweler of the Imperial Palace, adjusted the price of 5%~10%. The most basic Love series was pferred from 6100 yuan to 6800 yuan RMB. Recently, it came to two degrees in July.

Price increase

The wind made many fans panic.

Some people have analyzed, in just 2 months, the average price of the big players has increased by about 15%.

In this round of global price adjustment, one phenomenon is obvious: the increase in China is relatively low, and the price rise abroad is more interesting.

Take Chanel as an example, a price comparison chart makes too many people entangled.

For example, Classic flap (jumbo) is 10300 yuan RMB.

The price of Classic flap super large (Maxi) in mainland China rose from 31500 yuan to 41000 yuan.

The price of Hongkong in China has risen from 31800 Hong Kong dollars to 43200 Hong Kong dollars. Apart from the exchange rate, the advantages of shopping paradise Hongkong in the past have almost disappeared, and it is hard to arouse the impulse of everyone to fly.

Last year, the price increase of Chanel was the same. The French local classic and 2.55 price rise almost reached 25%, much higher than that in the mainland of China.

This seems to be the trend of luxury goods in the world, and there is no doubt that the survival of purchasing agents has been hurt.

Rising prices can't stop the desire.

On the one hand, many luxury brands have gradually recovered their proxy rights in recent years, and the profit margins have increased substantially; on the other side, prices have risen and gone; while the price of luxury goods is too high, the price of goods outside China has been raised on the other side, making the gap between Hongkong and abroad smaller.

In the face of rising prices, some brands also have reasons for rising cost of raw materials. Some even talk about the cost of a cowhide. But strangely enough, many people are not satisfied with the explanation of the station's lack of money, but they also follow suit.

Is the price of luxury goods a bit puzzling? "Supply and demand determine the market."

According to industry analysis, Chinese people are too enthusiastic about luxury goods.

Although it is not a very good stage in the economic cycle, it can not stop people's desire for it.

Many people would rather save their living expenses and buy some big exhibitions at home.

"This situation is extremely rare in foreign countries."

A survey report from the global tax rebate company showed that in 2010, Chinese tourists purchased duty-free goods in France totaling 650 million euros, leading to second leading Russian tourists and continuing to be "the title of French shopping king".

The number of Chinese people spending abroad increased from 650 euros in 2005 to 1300 euros now.

It is said that the Love and Trinity series of Cartire boutique are often bought by Chinese people, and even the employees of their companies are hard to get the share of the original purchase which is originally welfare.

This is probably a good explanation of how confident they are behind the rise in the price tag.