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School Of Art And Design, Guangzhou Institute Of Technology

2011/6/10 16:25:00 424

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College introduction

School of art and design, Guangzhou Institute of Technology

Guangzhou Institute of Technology is approved by the Guangdong Provincial People's government and the Ministry of education is the Guangzhou Municipal University. It was founded in 1964.

With its advanced educational philosophy, unique school running ideas, excellent teaching staff, elegant campus environment and distinctive vocational characteristics, the school is committed to training practical talents with modern competitive consciousness, comprehensive vocational ability and overall quality, which can meet the needs of economic development in the twenty-first Century.

As a public university with a history of 42 years, it has laid a solid foundation in the continuous reform, surpassing and development in recent years, accumulated rich experience, and gradually formed a school running style with equal emphasis on knowledge, character, talent and skills and four yuan.

In the unique way of thinking and new practices, we should deal with competition, seek breakthroughs, achieve leaping development, and form a strong pattern of "10000 schools, 100 million yuan assets, eight major campuses", and achieved good economic and social benefits.

The school has six school running points: the Central East Campus (school-based Department), the Dongchuan campus, the Conghua campus, the Longdong campus, the Whampoa campus, Tianyi campus, Taiping campus and the CPPCC foreign language school.

The teaching facilities are adequate and the infrastructure is complete. There are laboratories in the computer network, electrician, electronics, refrigeration, automobile repair, language, art and design, as well as laboratories in the clothing workshop, numerical control workshop, mechanical workshop, automobile testing and maintenance workshop, and electrician operating room.

It has a professional and professional team with high professional level, good professional ethics, strong practical ability, stable thinking, reasonable structure and adequate quantity.

The introduction of competition mechanism, the implementation of target management, regular assessment and survival of the fittest, through various channels and a series of measures, has built a diligent, dedicated, pioneering, willing to dedicate, energetic, innovative ability to adapt to the new century higher education reform and development of key teachers, academic leaders, young and middle-aged backbone teachers and professional top notch talents.

In the accumulation of many years of schooling, the college has formed a school running pattern based on higher vocational education, adult education, secondary vocational education, secondary vocational education, skills training and other forms. The scale, structure, quality and efficiency have been coordinated development.

Now there are 8 departments: Department of electrical engineering, information engineering, Department of management engineering, Department of Finance and economics, Department of applied foreign languages, School of art and design, Department of petrochemical engineering and Department of systems engineering.

The school of art and design was founded in 1985.

The hospital has a high-level double quality teacher team. Many teachers' works were selected respectively at the Asian international art exhibition. In 2003, China (Guangdong) International Fashion Week designer special conference, the first youth art exhibition in Guangdong Province, the third yearbook of Guangdong designer Yearbook, and many other national design experts.

At the same time, the hospital has invited many famous designers who have rich practical experience at home and abroad as the teaching chair, and the teaching team of the full-time and part-time teachers has more than 40 people.

The Institute focuses on market orientation and employment as the goal, and has set up five specialties, including environmental art design, advertising design and production, multimedia design and production, fashion design, and industrial product design.

In the teaching process, it is emphasized to put the perspective of teaching research in the forefront of the domestic and foreign design circles, pay attention to the cultivation of students' aesthetics, skills and creative thinking, adhere to the principle of combining education with scientific research, combine theory with practice, make design education conform to the market, and graduates have always been the best sellers in the market. The overall employment rate of graduates in 2003 reached 98.5%, which exceeded the average employment rate of the same type of schools in the province.

School running characteristics

1, technology based, upbringing first.

Being educated is the foundation of our hospital's quality of talents.

We should cultivate students' integrity, professionalism and sense of responsibility, discipline and law consciousness, and train high-quality art and design talents.

Cultivate students' social adaptability and educate students to establish lifelong learning concept.

Emphasis should be placed on improving learning ability, learning communication and teamwork, and focusing on improving students' practical ability, creativity, employability and entrepreneurial ability.

2, set up the profession with the design demand as the guide, serve the economy of the Pearl River Delta region, and radiate the mainland and Southeast Asia.

At present, there are seven majors, advertising design and production, clothing and image design, environmental art design, multimedia design and production, product modeling design, exhibition design, animation design and production.

The employment unit has been widely praised for its employment rate of 100%.

3, integrating "teaching, learning and doing" into one, the college and industry enterprises cooperate to develop courses, referring to relevant professional qualification standards.

The reform of the curriculum system and teaching content has been carried out by many famous international advertising companies such as Guangdong advertising company, Guangzhou fine arts company, Xingyi decoration company, aerospace mouse animation and so on. The domestic first-class design companies have established a wide range of professional contacts, in-depth understanding of the needs of enterprises and industries, and inviting experts from enterprises to participate in the teaching and development of courses.

4, vigorously promote the combination of work and study, highlighting practical ability training.

Focusing on the practicality, openness and professionalism of teaching process, experiment, training and practice are three key links.

We should attach importance to the consistency between students' learning and practical work in school, combine school performance assessment with enterprise practice assessment, explore the integration of classroom and practice place, actively promote order training, explore teaching mode of alternation of work and study, task driving, project orientation, post practice, etc.

5, further strengthen school enterprise cooperation, and strengthen training and practice base construction.

At present, we have established more than 30 employment units, and in the next 2 years, we will set up 150 job training units in the Pearl River Delta and Hong Kong and Macao regions, each with nearly 20 internship and employment units.

Let students have excellent practice and employment platform, and create a high level of characteristics of our higher vocational education.

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Professional profile

Advertising design and production (exhibition design)

Advertising industry is an important part of cultural industry and creative industry, and has broad potential for development.

Influenced by the rapid development of China's economy, there is a strong demand for practical art talents in advertising design. As a turning point, major higher vocational colleges have established a considerable scale of advertising design specialty in higher vocational colleges. According to incomplete statistics, there are more than 300 vocational colleges offering advertising design related specialties.

Direction of employment: at present, the profession of advertising design and production in our institute includes: advertising companies, network companies, multimedia companies, printing and publishing companies, commercial photography companies, graphic design companies, large companies, publicity and design departments, publishing houses, magazines, newspapers, and design departments of high-tech enterprises.

Jobs include: advertising graphic designer, packaging designer, book designer, illustrator, computer art editor, magazine / newspaper art editor, network art editor, commercial photographer, exhibition designer, shopping malls / supermarket art designer, print manufacturer, art designer, software / game designer, etc.

The employment rate is 100%.

Professional consultant: Zhu Weichang, Li Xiangrong, Yang Jiang

Fashion design (fashion and image design)

The core courses of this major are: a brief history of Chinese and foreign clothing, an introduction to clothing, clothing materials, clothing design foundation, clothing design, computer art foundation, makeup and hairstyle design, overall image design and modeling, clothing thematic design, clothing structure design, garment sewing technology, clothing CAD, clothing stereoscopic cutting, garment rendering technology, clothing brand planning, etc.

Direction of employment: after graduation, this professional student can not only be engaged in garment design, clothing structure research, process design, clothing material application, clothing market development and strategy, but also be an image designer (professional makeup and costume art) of professional image design company and professional modeling company, and an image stylist in the field of film and television.

Post: fashion designer, fashion design assistant, clothing merchandiser, printer, assistant, sample designer, sample assistant, image designer, etc.

In the past three years, the employment rate of this profession is 100%.

Data show that the rate of graduates' job matching is over 94%, the excellent rate of graduates in work units is 71%, and the satisfaction rate of employers to graduates is 100%.

As a new type of composite specialty, it has broad employment prospects.

Professional visiting professor: Huang Haifeng, Cao Qinghua, Li Jihai

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Environmental art design

Main courses:

Design color training, space form training, form design and space modeling, interior design, architectural design and interior design, architectural design and interior design, Auto CAD application training, construction drawing training, decoration material and construction technology practice, hand-painted renderings training, computer effect diagram training, interior decoration project budget and final accounts, layout design and project report training, home decoration design, office space design, dining space design, exhibition space design, entertainment space design, hotel space design, quick question training, furniture design training......

Whereabouts of employment:

All graduates have graduated with double certificates (university diploma and vocational qualification certificate). In the graduate's competent tracking survey, the social response is good, the employers' satisfaction rate is high, and the employment rate is 100% for five consecutive years.

Graduates mainly go to the interior design or decoration design enterprises, Real Estate Company, architectural or planning and design institutes, exhibition design enterprises, design consulting enterprises and other related enterprises and institutions in the Pearl River Delta region. They are engaged in interior design, design drawing, renderings, interior decoration project preview / final accounts, design management or construction management, etc., with good treatment and broad prospects for development.

Visiting professor of this major: Chen Jinrong, Luo Yuanxiang, Chen Yu and Zhang Feng

Product modeling design

Training objectives:

Relying on the policy advantages of the Guangdong provincial government in developing industrial design and the regional resources in the Pearl River Delta region, through the systematic study in the school for three years, the product modeling and design specialty is trained to familiarise itself with the national conditions, understand the necessary industrial production and market knowledge, master the modern industrial product design theory and professional skills of the system, understand the trend of the industrial design development in the world, and have strong design innovation ability and artistic accomplishment, capable of engaging in industrial product design, research and design management professionals.

This profession follows the "educated and capable" educational philosophy, and strive to cultivate outstanding design talents for the progress of mankind.

Teaching conditions:

According to different courses, this professional can use the product model training room, high-end graphics workstation, photography studio, three axis, four axis product engraving machine, 3D scanner and various model equipment and other shared laboratories and two campus libraries in the specific courses designed by professional foundation and specialty.

In addition, I also set up a research base for school enterprise cooperation with many enterprises and design companies inside and outside the province, which can provide many resources in thematic courses, student internships and employment.

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Art design (film and TV personage design)

Professional status:

The first year of enrollment in 2009, a total of 17 students, 5 boys and 12 girls.

Before the clothing and image design professional foundation, teachers are relatively strong, based on the forefront of the Pearl River Delta, walking in the forefront of reform and opening up, culture and art, water development is rapid, people's material life, spiritual and cultural level is high.

People's demand for beauty and love for beauty increased.

The contradiction between the current situation of industry talents and the requirements of the industry development, the senior professional and technical personnel account for about 3 to 5% of the employees, and a very small number of professional and technical personnel have junior college degree or above.

Professional development orientation:

In the orientation of professional setup and training objectives, we grasp the current situation and development trend of the regional industry in Guangdong and Pearl River Delta Based on the investigation and analysis of market demand for talents, and target the training target in designing high-quality and skilled talents.

Professional specific training objectives:

This profession develops all-round development of morality, intelligence, physique and beauty. It has good professional quality, necessary professional basic knowledge and skilled professional skills. It is engaged in wedding photo studio, hairdressing industry, film and television media, cosmetics and clothing companies and other related work, and can meet the needs of modern social development of high-quality skilled talents.

Scope of employment:

Wedding photo studio, image design company, advertising agency, TV drama group, large beauty salon, garment company, cosmetics company, etc.

Employment:

Image designer, fashion image consultant, senior and senior makeup artist, color consulting and diagnostician, clothing guide buyer, cosmetics company marketing staff, senior and senior beautician.

Current professional characteristics and advantages:

The setup of film and TV personage design specialty has great advantages in our school. Our school sets up a major of clothing and image design, and the image design industry and costume design and exhibition design interoperate in the complementary teaching resources and fashion information. It provides a practical platform for students of film and TV personage design specialty.

Art design (animation design and production)

Core courses of this major:

Animation Conspectus, animation role and scene design, animation shooting, animation movement rule, 2D animation short film production, 3D animation production, video editing and audio-visual language, animation synthesis, animation cartoon three-dimensional production, three-dimensional animation small video production.

Direction of employment:

Animation production and television media industry newspaper and magazine animation company, advertising and other commercial production companies, game companies, Internet animation and other interactive internet entertainment, mobile phone animation and other wireless entertainment areas.

Employment:

Animation designers, scene designers, role designers, illustrators, comics artists, animators, original artists, traditional animators, color background teachers, 3D animators, role modelers, scene modelers, map designers, role animators.

The teaching result of this course is very rich. The students have won prizes in many costume design competitions at the provincial level or above.

Professional visiting professor: Wang Weiping, Zheng Shuai and Tang Jieming.

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Campus landscape

School of art and design, Guangzhou Institute of Technology