Nine Mu Wang Monopolized A Brand Market Space.

Nine Mu Wang Limited by Share Ltd is China's leading business casual men's wear brand enterprise, leading the Chinese men's trousers and jacket Market.

As of 2010, the total occupancy rate of the nine men's trousers Market ranked first in the country in eleven consecutive years. The overall occupancy rate of the nine Mu Wang brand jacket Market ranked second in the country for three consecutive years; the commercial leisure menswear of the nine Mu Wang brand was first integrated in the market in 2010.

Since its launch, the brand has been focusing on providing business for men.

With strong brand awareness, huge marketing network, "professional and good quality" products and vertical integration of business, the core value of the company's nine products, men's trousers and jackets, has become a leader in the market.

Brand influence drives continuous growth

With the continuous improvement of per capita national income, people's sensitivity to clothing prices has been declining, but their sensitivity to brands has been increasing.

From the statistical data, from the end of 90s, the consumption price index of clothing is obviously smaller than the general consumer price index. The competition of garment enterprises gradually changes from price competition to brand competition.

On the basis of brand building, how to pass the brand image and product image accurately and timely through various means?

Strong brand influence has become the main driving force for sustained sales growth.

The company closely focuses on the positioning, core value and characteristics of the brand, through product design, sales terminal image, advertising promotion, men's trousers Cultural Festival and

Shopping mall and exclusive store have two wings.

Marketing network is the survival basis of garment enterprises, and is the key to win the market and consumers, and is also the key to establish a good brand.

According to Euromonitor International survey, stores will become a new growth point for men's clothing sales enterprises.

It is estimated that from 2009 to 2013, the annual compound average growth rate of mens retail sales will reach 20%, and its market share will increase from 17.6% in 2009 to 20% in 2013.

In the process of building the marketing network, the company pays attention not only to the construction of scale and quantity, but also to the sales terminal form and layout planning according to the development of the company.

In the early days of the company's development, the company seized the favorable period of rapid growth of the department store business format, vigorously developed the terminal of the shopping mall, and established cooperative relations with many department stores, thus rapidly enhancing the brand's influence and occupying a larger market share.

With the development and expansion of the company, and with the recognition of the franchised store channel situation and the recognition of the market and consumers, the company plans to increase the sales revenue of the company through the store mode.

As of December 31, 2010, the number of shopping malls reached 1483, the number of terminal stores was 1227, and the marketing channels of the two wings of shopping malls and stores were very flexible, which greatly reduced the risk of channel maintenance.

Brand market space is huge.

In the global apparel value chain, design, brand and channel are at the high end of the value chain, while production and processing are at the low end of the value chain.

The profit distribution in garment value chain is about 35%, brand and channel 55%, and production 10%.

The clothing industry can be divided into two categories according to its profit pattern. One is the brand clothing enterprise, the other is the general clothing enterprise.

Nowadays, the brand clothing enterprise is the leader of the clothing value chain, ranking the high end of the value chain and controlling the industrial chain.

The general clothing enterprises are at the low end of the industrial chain.

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As the largest producer and exporter of clothing in the world, China's apparel industry is still at the initial stage of brand building, with world-class products and world-class brands.

Nevertheless, domestic garment independent brand construction has made important progress, and has produced a number of brand enterprises that can participate in international brand competition. Some of the brand enterprises have also been listed on the mainland and abroad, gaining the favor of the capital market.

With the improvement of economic level, men pay more and more attention to their appearance. Proper appearance has become the embodiment of male identity and taste.

Men pay more attention to the design, quality and grade of clothing than ever before. The consumption of clothing has increased year by year, which has further promoted the development of men's wear market.

According to Euromonitor International data, the retail sales of men's casual wear in China in 2009 amounted to 180 billion 400 million yuan, accounting for 47.8% of the total retail sales of men's clothing.

It is expected that the leisure wear market will maintain its dominant position in the future, and the market share will further increase. It will account for 48.6% of the total retail sales of men's clothing by 2013.

Thus, men's clothing market, especially brand enterprises, will have huge growth potential in the future market capacity.

This nine herd king is listed on the Shanghai stock exchange, and nine Mu Wang will realize its future development strategy with the help of capital market forces.

Nine Mu Wang is committed to becoming an internationally renowned clothing brand operator. It continuously guides the lifestyle of clothing consumers and improves the quality of life of consumers through high-quality, professional, exquisite, fashion conscious products and a terminal environment that emphasizes consumption experience.