China'S Department Store And Clothing Brand Summit Forum Opens In Shenzhen In July

Perfect partner: win win business brand

China's department store and Clothing Brand Summit Forum opens in Shenzhen in July

The picture shows the previous session.

7 to 9 July, China (Shenzhen) international brand clothing

Hundreds of guests from department stores, world famous department stores, top managers and brand managers, as well as Lang Xianping, Jiang Changjian and other famous experts and scholars, industry authority and famous media people will attend this forum, focusing on innovation and pformation of business channels.

Win win is the only answer.

The relationship between department stores and clothing brands can be summed up in the following words: "lips and teeth are dependent on each other."

In the entire market chain, the retail terminal to build a business structure is "bone"; clothing brands filled more than 70% of the commodity space, is "meat".

This year is the fifth year of the Shenzhen Department of Commerce's opening of the Department Store forum.

When more consumers began to pay attention to the added value of quality of life and consumption, "what I bought and where to buy" became the main theme of high-end clothing retail consumption.

In other words, regardless of the retail industry, or for the clothing industry, the road of brand has become inevitable. The bone and meat in a body, no matter which side grows imbalanced, will bring an unsound body -- win win, is the only answer.

Based on this, the "China department store and Clothing Brand Summit Forum" will surpass the past in terms of height and intensity.

At that time, not only the commercial terminal giant and the strength brand merchants came to visit, but also the economist Lang Xianping made a live speech, the clothing industry and the Department Store cooperation win win.

The great development of the fashion industry is not just to fight alone, but to further merge.

Ms. Su Yingbo, general manager of Shenzhen Lang Dai Fashion Co., Ltd., said that it is not enough to put the clothing industry in a single industry environment. In the process of branding of local clothing, the retail terminal represented by department stores is indispensable.

On the contrary, the upgrading of local clothing brands also improves the brand image of department stores, and the result is that everyone benefits from cooperation.

And the original intention of this forum is also hoping that the brand will strike a balance on the winning terminal.

At present, in the face of foreign clothing brands, they are making great efforts to catch up with China.

Local brands need to work together to break the ice.

With the reshuffle of the retail industry, the local clothing brands have undergone several major reshuffle. Some brands have disappeared, and a few excellent local brands have been retained and strong.

However, with the massive entry of foreign brands, local brands have been pushed to an awkward position.

The reality is that many retail enterprises, in order to highlight their image and establish their industry status, introduce foreign brands at cost regardless of their commercial planning, counters location or promotion support. Local brands are at a relative disadvantage.

Coupled with the attack of foreign brands and the test of financial crisis in recent two years, the ice breaking path of local clothing brands has been difficult.

Moreover, as the international second-line and three line brands enter China faster and more and more, China's positioning in the popular brand is facing unprecedented competition pressure.

Coupled with the current domestic market's own factors, such as rising labor costs, rising costs of various production elements and fierce competition among similar brands, many foreign trade enterprises have been blocked by exports and have turned to the domestic market, making China's own brand more vulnerable.

Faced with severe competition environment, local clothing brands must innovate business models and innovate marketing channels so as to cope with the impact of international top brands.

In fact, not only the local clothing brands have such problems, but also the same crisis in the department stores themselves.

With the further opening of the market, foreign retail businesses will enter the Chinese market in an all-round way. How will the local retailers that rely on huge cost to introduce foreign brands face the challenges of foreign competitors? For some retailers, after a period of intense "enclosure expansion", the mode of operation also needs to be changed, otherwise there will be no room for further development.

As for the ice and the coming bottlenecks that have arrived, as the inseparable ends of the fashion life industry chain, we can work together to break the ice to achieve more sustainable development.

Channel is the foundation and change is the key.

It is time to consider how local brands can achieve win-win cooperation between retailers and suppliers and establish a strong channel pattern.

But another question is how the local brands in the pformation of the business platform adapt to the commercial channel culture mode, so as to ensure that the promotion of the brand coincides with the growth of the terminal consumption.

At present, the large department stores in all parts of the country are still the irreplaceable sales terminals of brand clothes.

In today's clothing brand business, large department stores are the most important arena for gathering the most stream of people and the most important brand competition consumers. It is also the most important business platform for domestic and foreign excellent clothing brands to disseminate fashion information, display brand fashion ideas and obtain brand market value.

Under the existing economic structure, whoever masters the terminal will master the market.

However, the question is, who can grasp the terminal for a long time and maintain the vitality of sustainable development? In the vigorous "enclosure movement", the Chinese department store industry has been making constant attempts to cross the great river and cross the boundary.

However, these changes are the representation changes in the management mode, like the same person who has changed clothes, and there is no profound change that can change the fate.

President Shen Yongfang said: "we need to keep the foundation of the channel, which is not achieved by the industry power of the department store industry. This change should be a subversive, internal and external business cooperation mode that is full of vitality after the integration of the local fashion industry chain."