Chen Haotian: Doing Business By Dao Yu

Today, the world clothing and shoe net reporter has the honor to interview Chen Haotian, general manager of Dongguan E point Clothing Co., Ltd.

Reporter: Hello, chief Chen!

Chen: Hello!

Reporter: how about the business of "beauty E dress"?

Mr. Chen: now the company's operation is still better than I expected.

At first, I only wanted two or three people...

It's a good friend who works together, because my friends don't know much about e-commerce, and there is no contact with clothing. So at the very beginning, my idea is to spend two or three months to bring them up, and I don't ask what standard of sales.

It is the peak season. The first month is not very good. The second months are out of my expectation. The sales of the second months are pretty good.

Interviewer: Well, now, how many people are there in the E fashion team?

Mr. Chen: there are eight people in the company now.

Reporter: the development is not bad. What kind of experience has made you think of yourself as a boss?

Mr. Chen: Oh, how can I say this? For me personally, the most important thing for a boss is personal dreams / ideals.

There is not much connection with my own experience. Ideal people do not need experience and become bosses.

To say that experience...

From the novel, too long, simply put it, family conditions are not good, from childhood thinking that they will grow up to be rich, to change the family conditions, so this is my childhood dream, so after coming out from school for three years, began looking for opportunities to start a business.

Reporter: ha ha, Chen always had such a good dream and worked hard to realize it. He could see that Chen's work life was very organized.

What is Chen's plan for the development of "beauty E dress"?

Chen: This is a simple answer to me, business secrets!

"Beauty E dress" will be constantly adjusted from management and operation mode. Our idea is to do well in quality and service, and to promote customer and market demand.

"To do business by Dao Yu".

Reporter: "Dao Dao Yu Gong" is very penetrating. So, can you tell me the market positioning and characteristics of your company's "beauty E dress"?

Chen: Well, "beauty E dress" is now in the market positioning of middle and low men and women's clothing. Main: all kinds of T-shirts, dresses, vests, cotton dresses, down garments, sweaters, jeans, and some brands of tail goods.

Facing the whole country and exporting to some Southeast Asian countries, its characteristics are mainly in terms of price and style. In terms of peers, our pricing and cost control is very low. Our company is not in high-grade office buildings, and saves a lot of expenses. Everyone knows about the truth that wool comes out in sheep's clothing. Before we do our own brand, we will not mobilize in the office space. We should take cost reduction as the main purpose, take different brands, and pay attention to brand image.

The styles are updated quickly, the sales of T-shirts are good and the volume of running is fast. Every batch of products will be updated. The printing pattern is updated most frequently. The tail cargo of stock tail goods is limited. After finishing the batch, there will be no identical ones. The next batch will be updated. These two points are our characteristics and advantages.

Reporter: Chen always said that it is very good, but there are many companies like "E dress". What do you rely on to develop yourself in such a competitive market?

Chen: it depends on management and service. The society is very realistic, but most people are human.

For example, when you go to the market to buy clothes, you look at the same clothes in the two stores, the price is almost the same, but there is a shop salesman with a look on the face, another shop salesperson is full of Bodhisattva, which store do you say you will buy?

Of course it's another store, right?

Our company is very strict in terms of service and management is also very humane. Like many rules and regulations of the company, I have asked my partners to come up with it, so we have no reason why we should not do it well.

The second is that we must keep abreast of market demand, keep pace with changes in the industry, and develop better with time.

Reporter: very well answered, in the industry, your advantage is probably all of these aspects. Chen has yet to add the advantages of "beauty E dress" in the industry?

Chen: the competition between my colleagues, I am a friend of my peers, and can be co operated many times. If we want to argue that we are competing, it is the competition between the company and the company, the competition among the leaders, the contention of the bosom and the competition among the team members, and the competition between the price and the style of the products.

Reporter: Well, I can see that Chen is always a very cheerful person. What is Chen's view of the clothing industry today?

Chen: the clothing line is very exciting, cruel and realistic. I have a friend who is a registered company. Last year, there were 200 companies in his registered clothing company, and almost 50% of the companies were canceled, which means that half of them died.

With the improvement of people's living standards and standards, the post-80s and the post-90s are now the main market. There is not much difference in the clothing culture. This is my feeling. This is the development of the two years. It is a common pursuit of the brand. It is only a headache in the protection of property rights. The market is forever. Who keeps up with the trend and time, whether it is management, model test, design, and economic model structure who do good who eat.

Interviewer: Well, it's very obvious how do you think the Internet media will affect the clothing industry?

Mr Chan: the media is the top publicity tool in the advertising industry. In this era of Internet, it is natural to have a very big impact. Which brand, which large scale company does not do media advertising, the clothing industry Baidu knows that this data is increasing with the day, and its impact is not much to say.

But when it comes to the media, I am disgusted with some rubbish ads advertised by some TV media, propaganda of garbage products...

Reporter: Well, Mr. Chen is very honest. This problem really needs the relevant departments to strengthen management. Finally, I want to know what difficulties Chen has encountered in his entrepreneurial process.

Chen: ha ha, I just feel that entrepreneurship is actually a lot of difficulties, such as funding problems, talent problems, management problems, sales problems, every link will have difficulties in every process. In the face of difficulties, we need to be calm and calm. In fact, many problems are not related to this problem.

As for management and other aspects, I always adhere to the idea of "doing business by Dao Yu".