Group Buying Website Brings New Occupations

Group buying website, as a new e-business mode, provides consumers with cost-effective online shopping services through various forms of clustering. It changes the traditional consumption concept and quickly occupies 25~35 years old young people. consumption Group market.

The emergence of various group buying websites has changed people's habit of shopping. Group buying The emergence of websites has also brought new employment opportunities, which is mainly induced by the potential demand of four types of vocational talents.

Merchant Liaison Officer

Excellent business liaison officers bear the brunt and become the talents of group buying websites. His duty is to ensure that the group purchase price is lower than the lowest retail price of similar products in the market, so as to ensure the quality and service of the products can be effectively guaranteed. He needs strong connections and good social skills to bring high-quality merchants to the website, ensure stable sources of supply, and maximize the benefits of bilateral cooperation.

Media promoter

this Occupation The prototype is the Website Promotion Commissioner whom we all know. The need for media promoters to have a keen sense of website can effectively integrate and reorganize the products of the website with the instant hot spots of the Internet, and promote the characteristics. At present, most of the media promoters of group buying websites mainly focus on micro-blog marketing, but this market has been over saturated. How to develop more resources on the Internet, effectively promote the group buying network, and bring about effective user conversion rate, is the most eager new media promotion talent at the group buying station.

Group buying experiential

In order to ensure that consumers can enjoy value for money in the whole process of buying group websites, increase user loyalty to the website and solve the after-sales problems of customers, this occupation is derived. At present, the group buying websites with large investment have begun to train full time experiential members. Through experiential staff, they try out the group buying products provided by merchants, and try to find out the details of the service provided by the merchants, to judge whether the group buying service can be assured to enter the transaction, and protect the reputation of the group buying website and the consumers' rights and interests to the maximum extent.

Group buying navigation editor

With the popularity of group buying websites, group buying navigation sites also came into being. They collate each group purchase network information through daily collation to provide consumers with the latest and most complete group buying information, which is widely praised by users. The first kind of navigation editor is engaged in the collation of the navigation site. Starting from the needs of consumers, sorting out and sorting out the group buying information, and pushing the key points; the second kind of navigation editing is to screen and push the products of the group buying network itself, and guide the consumers to make effective consumption on the website. The function of navigation editor is fashionable buyer and website editor, so the requirement of this work is higher and higher.

Each big website digs the corner to reflect the lack of talents.

China's major group buying networks have set up an agreement similar to that of telecommunications. They do not invade each other's walls, but the so-called gentlemen's agreement before the interests is still so pale. Recently, the more than 200 employees of the network have been running away from Wo Wo Group (Wo Wo Group is also a famous group buying website. Recently, the war between group buying websites is getting more and more serious). The handshake net immediately declared that there was no such thing. It was a hype behavior of Wo Wo net, but it was not a hype but a real thing.

Even if you don't have a family, you have to consider buying a house. It's not enough for a house to be so expensive. It's not enough for you to make a living for your employees. In fact, many people are unwilling to change jobs, because many people are reluctant to change jobs, because they are already familiar with this environment and are also old employees of the company. If they have certain qualifications in the company, no one will be willing to job hopping at the same level of waiting. The only reason is that the gap is too large, causing your employees to jump to the company of competitors. Even the media think: now the staff is not stupid, even the basic salary you do not give the whole talk about what future development, is hungry?

The trend of group buying website:

First, website users SNS.

In the face of the larger loss rate and higher user cost of e-commerce website users, the huge cost of advertising and the cost of users of some websites are as high as 100 yuan. User viscosity has always been a kind of similarity, people share the same interests, the same needs, each website has the user's group effect (Social Relations). At present, most websites only use some third party sharing platform or third party SNS platform to share users, while their own platform lacks SNS user relevance.

Many e-commerce websites now have SNS platforms, such as communities, blogs and so on, becoming the most direct interaction platform for websites and users, as well as an interactive platform for users to communicate. For example, for food lovers who often buy restaurant groups, they will like to exchange food information regularly and share them with their friends around. The SNS features of Amazon's user community are very obvious. They are not only the source of word of mouth, but also the viscosity platform of users.

Two, vertical differentiation of products

Group buying website is one of the modes of e-commerce website. With the growing maturity of group buying websites, the group buying habits are constantly gaining popularity. It will also go to two directions: one is the large and comprehensive integrated group buying platform, the two is specialized and refined vertical subdivision product group buying platform.

The demand for users is constantly refined, and the demand is constantly improving. A group buying platform that focuses on a subdivision will continue to emerge. Cosmetics group buying websites are most prominent at present. Low price group buying of brand authentic cosmetics attracts countless female fans. For automobile group buying, decoration and building materials group buying is also very popular. The vertical segmentation of group buying websites provides opportunities and space for survival and development for small and medium-sized group buying websites with small financial strength.

Three, group buying highlights localization.

The rise of group buying websites has greatly promoted the development of e-commerce in traditional businesses, allowing countless traditional businesses to move from offline to online. In addition to the hotspots in the world, the online shopping crowd in the two or three tier cities in China is also growing. Therefore, there are many group buying websites to establish local stations through two forms of local franchise and local direct marketing, and expand the local group buying market. The battle for group buying market in local two or three line cities has become increasingly incandescence.

However, in fact, the group buying website will face two strong enemies in the future, one is the large portal website, the other two is the local portal website. Now, the two or three line cities basically have a local life portal website, which has gathered a very high popularity scale locally, and has some long-term cooperative business resources. The local portal website is more prominent in the localization of consumption. Now there are some local websites that have opened the group buying channel and have achieved a higher transaction volume. At this point, the cooperation between group buying professional websites and local portal websites and local wars will be inevitable for group buying websites.

Group buying is no stranger, but group buying website shopping and buying group buying become more mature and mainstream. Group buying is not the only mode. Group buying website will also be constantly changing in the process of innovation. Ultimately, everything depends on the change of users' needs. It is the absolute principle to eliminate the impetuosity of the current electricity supplier and do a solid job. The hundred regiment wars of group buying websites have begun, but the real cruel competition is still behind.